1,878,100 automobiles sold: Audi closes 2017 with new record-breaking sales
• Following a difficult start, successful year-end closing with sales up 0.6 percent
• Sales chief Bram Schot: “Demonstrated strength and brand attraction”
• Q models take off with over 685,000 deliveries
AUDI AG has increased its global sales for the eighth year in a row. Despite a turbulent first half of the year, the company achieved a new record-breaking figure: Around 1,878,100 deliveries represent an increase of 0.6 percent. The Four Rings sold more than in the previous year in all three core markets in 2017: In the United States, Audi achieved new record-breaking sales month by month and closed the year 2017 with growth of 7.8 percent. In China, Audi not only managed to offset the poor delivery figures from the first half of the year, but even achieved a cumulative increase of 1.1 percent in the year-end spurt. In Germany, sales built on the very high level in 2016 with an increase of 0.4 percent.
“Despite a very challenging situation we achieved positive growth in all core markets in 2017 and achieved a new record-breaking sales result worldwide. Every single market contributed to this outcome. This demonstrates the attractiveness of our product portfolio to our customers,” says Bram Schot, Board Member for Sales and Marketing at AUDI AG.
Since June, Audi has managed to return to growth in China, steadily reducing the cumulative year-on-year decline month by month and ultimately achieving a positive sales balance. In the period January through December, the brand increased its deliveries by 1.1 percent to 597,866 automobiles. With this new all-time high, the company continues to maintain its lead in the Chinese premium market. Following on from its similar achievement in November, China also posted the highest volume growth of any individual market in the last month of 2017. Here the sales figures once again increased sharply, up 34.3 percent to 69,160 automobiles year-on-year. Never before had so many Chinese customers taken delivery of an Audi in a single month.
The new Audi Q5 will be launched in Brunei in February 2018. Stay tune 😀
Audi of America also achieved another successful year despite the declining overall market.Audi was the only premium manufacturer in the United States to grow steadily in 2017: up 7.8 percent to 226,511 units. In December 2017, the company also celebrated its 84th record-breaking month in a row (+16.3% to 26,977 units).
With high growth throughout the year, Audi Canada (+17.9% to 36,007 cars) also established itself as a firm fixture among the top ten largest markets.
Despite numerous political and economic uncertainties, sales in Europe rose 0.4 percent to around 860,600 cars. In addition to Germany (+0.4% to 294,544 cars), Italy (+10.5% to 68,954 cars) and France (+3.6% to 63,980) achieved new annual record-breaking figures. The market downturn in the UK had a negative impact on overall results: With 175,217 deliveries and a drop of 1.3 percent, total Audi sales in the United Kingdom, however, comfortably outperformed the declining overall market.
The global increase in demand for the Q models (+10.8% to around 689,150 cars) was a major factor in the growth of the Four Rings in 2017. More than one out of every three Audi models sold was therefore an SUV. The best-selling Q model in Europe is the Q2. Apart from Germany (23,167 units), other major buyers here included the UK (12,636 units) and Italy (11,068 units). Global sales of the Audi Q3 once again increased in December (+11.3% to around 20,950 cars). In 2017, the most successful member of the Q family was the Audi Q5 with around 281,850 automobiles delivered. The most Audi Q5 models were delivered to the individual market China. The successor model will go on sale at Chinese dealers as a long-wheelbase version in spring 2018. The Audi Q7 also saw sales increase by 3.9 percent in 2017. Since the start of the year, sales of the full-size SUV have increased in North America alone by about a fifth to around 43,800 units.
Audi virtual cockpit
The Audi virtual cockpit – a TFT display with a 12.3-inch diagonal and 1,440 x 540 pixel resolution. It shows intricately rendered graphics.
The driver can switch between two views by pressing the “View” button on the multifunction steering wheel. In Infotainment mode, a central window dominates the view – it provides a lot of space for the navigation map or lists from the Phone, Radio and Media areas. The tachometer and speedometer are displayed as small round instruments on the right and left. In a second, classic view, they appear about as large as analog instruments, and the middle window is smaller.
The Audi virtual cockpit is operated from the multifunction steering wheel plus. Using switches on the left steering wheel spoke, the driver pages through the menus for the on-board computer, audio system, and – depending on the installed features – for the phone and navigation. Located on the right side of the steering wheel are the volume roller, the voice control button, express phone controls and the skip function for quickly changing the radio station or song.
Audi MMI navigation plus
MMI navigation plus with MMI touch or MMI all-in-touch tops the infotainment line-up. It adds an 8.3-inch monitor with 1,024 x 480 pixel resolution. With the handwriting-recognition technology, the driver may write their entry rather than selecting letters or numbers. This makes it easier map navigation using the touchpad.
Audi smartphone interface
The Audi smartphone interface brings Apple Car Play and Android Auto into the car. When a customer connects an iOS or Android cell phone (iOS 7.1 or higher, Android 5.0 Lollipop or higher) to the USB port, smartphone content such as Navigation, Phone, Music and select third-party apps are made available. They can be conveniently operated by MMI or voice control.
Audi has designed both applications especially for use in the car. The core content here is online music with access to the entire range of music from Google Play Music and iTunes. There are also navigation and notification functions as well as schedule reminders. New third-party apps like Pandora, Spotify and WhatsApp will further expand the range of features.
The all-new Audi Q5 comes equipped with quattro ultra technology. The quattro with ultra technology combines driving dynamics with efficiency and helps to cut consumption by up to 0.3 l/100 km. By switching between four-wheel drive and the more efficient front-wheel drive, four-wheel drive is used whenever the driving situation calls for it. The predictive operating strategy activates within a matter of milliseconds.
Actively controlled torque distribution constantly monitors the drive forces and distributes them between front and rear axle to suit current conditions i.e. whatever the driving situation calls for. Torque vectoring assists when cornering by enhancing traction and dynamics. Targeted braking of the inner wheels increases drive torque at the outer wheels.
With this new technology, Audi has developed an all-wheel drive system optimised for efficiency, which feels just like permanent systems in terms of traction and driving dynamics. With the new ultra technology, it is designed to set the standard in its class for fuel consumption and CO2 emissions – particularly under everyday conditions.
Posing with the new Audi A3 Sportback 1.2TFSI at Little Soho
The Audi A3 family is a true success story, with a multitude of driver assistance systems and engines available from which to choose. TCY Motors now reintroduces the Audi A3 Sportback which was last offered in 2013.
Design and lightweight construction
The designers have given the Audi A3 family sporty, expressive body lines. A short front overhang underscores the balanced proportions.
The headlights of the Audi A3 are a striking image with their jagged bottom edges. Audi Brunei offers LED headlights/tail lights with dynamic rear turn signals as standard.
Thanks to their body rigidity, the Audi A3 models offer a high degree of crash safety. A sound-absorbing windshield is standard.
Audi pairs the front-wheel drive A3 Sportback with a seven-speed S tronic and 4-mode Drive Select.
The suspension of Audi A3 family boasts balanced, yet sporty tuning. The front axle is a McPherson construction with wishbones; the multi-link rear suspension absorbs the longitudinal and transverse forces. With the S line sport suspension, the body sits 15 millimetres (0.6 in) lower, and 25 millimetres (1.0 in) lower. The electromechanical power steering is highly efficient and very responsive.
17-inch wheels are standard with exclusive 18-inch 10-spoke design matt titanium look wheels for the S line model. Powerful brakes provide for a sportily taut, yet precise pedal feel.
Equipment and trim
Audi provides the A3 family with a generous range of equipment. The package of restraint systems comprises seven airbags and the integral headrest system as well as a knee airbag for the driver. Side airbags in the rear are available as an option. Other safety features include ISOFIX anchors with top tether for child safety seats on the rear seats, the adaptive brake light, tire pressure loss indicator and ESC stabilization control with electronic limited slip differential.
Standard features include bi-xenon headlights with LED daytime running lights, exterior mirrors with LED turn signals, the Audi MMI radio plus with a high-resolution 7-inch color display and manual air conditioning. The folding rear seats are split 60:40 in the Audi A3 Sportback. The acoustic windshield, power windows, height-adjustable front seats and the electromechanical parking brake complete the standard equipment.
Audi offers numerous options direct from the luxury class for the A3 family. For the interior, these include the automatic air conditioning, the auxiliary heater, heated, folding and automatically dimming exterior mirrors, the storage and luggage compartment package and the frameless, automatically dimming interior mirror with light and rain sensor. Options for the front seats include lumbar supports and partial or full power adjustment. Customers can also choose a folding rear seat split 40:20:40 for the Audi A3 Sportback.
The Audi A3 Sportback offers sporty versatility at the highest level. It measures 4,313 millimetres (14.2 ft) in length, is 1,785 millimetres (5.9 ft) wide and 1,426 millimetres (4.7 ft) high. In the rear, the A3 Sportback offers ample head, elbow, knee and foot room. The luggage compartment capacity is 340 to 1,220 liters (12.0 to 43.1 cu ft).
The driver’s view
The gear of the Audi A3 Sportback 1.2TFSI
The interior of the Audi A3 Sportback 1.2TFSI
You can fold the back seat
Very convenient if you have big items to bring along
Rano’s thoughts: I haven’t test driven the car but first impressions were good. When a 2013 Audi A3 owner who walked past the newer model, he was impressed with the face lift design. I had the chance to see the standard model as well as the S Line model (grey) during the press viewing at Little Soho yesterday. It seems Audi has listen to the growing demands and the different trends as of late and in Brunei, it’s no different. The trend now more into comfort with a strong brand and affordability.
Hence you are now able to afford the newest Audi A3 Sportback and enjoy what Audi has to offer from the specs given above. I hope to test drive the model hopefully by early November and give a feel of the Audi A3.
Recently launched at their Audi Showroom a few weeks ago
The team of Latif Ghariff & Hj Mohd Som with 43 points were declared the Championship Team for this year’s three-day Audi quattro Cup
Yang Berhormat Pehin Datu Lailaraja Mejar Jeneral (B) Dato Paduka Seri Haji Awang Halbi bin Haji Mohd Yussof – the Minister of Culture, Youth & Sports gave away the grand raffle draw to a winner of the new iPhone 8
T.C.Y. Motors Sdn Bhd as the sole dealer/importer of the Audi brand once again organised the Brunei edition of the Audi quattro Cup amateur golf tournament at the Royal Brunei Golf Club in Jerudong last Sunday. It was the eighth year of the Brunei edition.
The highlight of the tournament took place this afternoon with trophies and donation presentation at the venue.
The team of Latif Ghariff & Hj Mohd Som with 43 points were declared the Championship Team for this year’s three-day tournament. They will qualify for this year’s World Final in Mexico from December 1-5 at the Quivira Golf Club Los Cabos.
Pg Ahmad Zaki Pg Jambol & Kim Wonk Yang with 42 points OCB – 2nd place.
Hj Amir Osman & Pg Saiful Rizal with 42 points – 3rd place.
Trophies were presented by Yang Berhormat Pehin Datu Lailaraja Mejar Jeneral (B) Dato Paduka Seri Haji Awang Halbi bin Haji Mohd Yussof – the Minister of Culture, Youth & Sports.
Mainly organised by a country’s Audi importer, 51 teams from 47 countries this year will play in what has been billed as the world’s largest amateur golf tournament. Over a million golfers have played in the tournament since its inception in 1991.
Over 90 teams of golfers participated this year in the eight local edition of this global amateur tournament.
As a charity event, over B$21,000.00 was collected from all golfers’ entry fees was donated towards the National Welfare Body Fund under the Community Development Department (JAPEM) with a mock cheque presented by the Organizing Committee co-Chairman Haji Ya’akub bin Haji Jumat to Yang Berhormat Pehin Datu Lailaraja Mejar Jeneral (B) Dato Paduka Seri Haji Awang Halbi bin accepting on behalf.
The Audi quattro Cup is a team format amateur tournament utilizing the Greensome Stableford or ‘best ball’ rule of play, this is ultimately to increase the whole golfing experience as most tournaments are played by individual golfers.
An ecstatic winner of the iPhone 8
One of the lucky draw winners
One of the lucky draw winners
One of the lucky draw winners
No one won a hole-in-one prize last weekend
Last night T.C.Y. Motors exclusively hosted invited customers and prospects to celebrate Audi’s success year in the Formula E series. It’s good to know that Audi drive Lucas di Grassi (Brazilian) was crowned the new champion of the worldwide Formula E electric racing series back in July.
Audi is the first German automobile manufacturer to race in Formula E. Audi Sport ABT Schaeffler started the fourth Formula E season in Hong Kong in December last year and captured the second place in the team’s standings this season.
For the Audi dealer/importer, T.C.Y. Motors, it was also a great opportunity to launch a few models – the new Audi A5 quattro and the sexy Audi S5 at its showroom/headquarters in Kiarong last night.
John Tan, the Marketing Manager of T.C.Y. Motors (Audi), was very engaging and descriptive in teasing the audience in unveiling the new Audi A5 and the new Audi S5.
For Brunei, the refreshed Audi A5 (available in 2 and 4 door versions) is the most “car tech” packed vehicle on offer featuring the Audi Virtual Cockpit, the navigation with voice command, Smartphone interface including Apple’s CarPlay and an impressive Bang & Olufsen sound system.
The new A5 also features a new petrol engine (252hp/370Nm) with exhaust turbocharger. Both 2-door coupe and 4-door Sportback models come with quattro permanent all wheel drive as standard for Brunei.
Check out the Audi A5 Sportsback
John Tan gave away an Audi fidget spinner to a young fan
An Audi A4 driver won herself an Audi phone charger
Quite a crowd at Audi Showroom at Kiarong last night
The Audi S5 has much sexier appeal – quick, nimble and stylish. The Audi S5 combines quattro all-wheel drive with precise steering, adept brakes and sharp handling. It is powered by a 354-hp turbocharged 3.0 litre V-6 engine and an eight-speed automatic transmission.
The S5 has a more sporty design and design than the Audi A5. The wheels are more exclusive for the 5S edition.
It also comes with the Audi Virtual Cockpit and similarities with the Audi A5 – be it the Smartphone interface and the Bang & Olufsen sound system.
In a nutshell, the Audi S5 is a levelled up performance equivalent of the Audi A5.
Guess what? The 3 units of the Audi S5 were quickly bought even before the unveiling. Now that’s an encouraging news for Audi and its dealer.
So much to love about the Audi S5 and if you want to view the Audi A5 and the Audi S5, do drop by the Audi showroom at Kiarong. The sales person will be there to assist to your inquiry and hopefully you will be able to test drive both cars.
Check out the Audi S5
The Audi Virtual Cockpit
The Smartphone interface and the Bang & Olufsen sound system
Many have been eyeing the Audi S5 and three have been sold so far as we speak
Great food by @e.a.t_bn last night. Impressive!!
Apart from the A5 and the S5, the big hit Audi Q2 still looks damn sexy and affordable too
Check out the new Audi A5
Check out the new Audi A5
The new generation of the A5 is athletic, sporty, elegant and intelligent. Its design goes hand in hand with sophisticated aerodynamics. Under the skin, the A5 impresses with an all-new chassis, powerful engine, as well as innovative infotainment features and driver assistance systems.
Design and body
The new Audi A5 range sports a fresh, modern and honed look. It is nevertheless true to its DNA with the sporty and elegant character being passed down to the new generation. An example is the now three-dimensional shoulder line in the form of a wave, already prominent in the preceding model. The precise, sweeping line with pronounced bulges over the wheel arches emphasizes all four wheels – a hint at the quattro all-wheel drive, which is standard for Brunei models.
The balanced proportions with a long engine hood, the stretched wheelbase and short overhangs underscore the sportiness of the new A5 Coupé. The sculpted Singleframe grill is significantly flatter and wider than in the previous model. The standard LED rear lights and Matrix LED headlights with dynamic turn signals make high-end technology visible even after dark.
The Audi A5 range is significantly more efficient than its predecessor. This is due in large part to a reduction in weight as well as sophisticated aerodynamics. The engineers were able to trim the curb weight by up to 60 kilograms (132.3 lb). The body is the lightest in the competitive field thanks to an intelligent mix of materials and lightweight design. With a Cd value of 0.25, the A5 Coupé is the front runner in its segment when it comes to aerodynamics.
The interior benefits from the increased dimensions and longer wheelbase. The luggage compartment offers a volume of 465 liters (16.4 cu ft), 10 liters (0.4 cu ft) more than with the previous model. For the 4-door Sportback model its 480 liters (17.0 cu ft).
Space for driver and passengers is more generous. The ambient lighting with 30 selectable colours creates a fitting mood for the interior. The new A5 Coupé is also at the head of its class in aeroacoustics.
The new Audi A5 Coupé and Sportback for Brunei will launch with a new 185 kW (252 hp) TFSI engine. Compared with the previous model, they offer up to 17 percent more performance while consuming as much as 22 percent less fuel.
A seven-speed S tronic is used with the four-cylinder engine together with quattro all-wheel drive as a standard feature.
The entirely newly developed chassis in the Audi A5 offers the driver optimal comfort and a simultaneously high level of agility. The A5 thus handles narrow, winding mountain roads and long trips on the freeway with equal aplomb. Audi offers a suspension with damper control as standard. It is integrated into the Audi drive select dynamic handling system, so that the driver can set the basic characteristics in several stages.
The electromechanical power steering is also a new development from Audi. It adapts to the vehicle’s current speed and provides highly precise road feedback.
Infotainment and Audi connect
The new A5 range for Brunei is now available for the first time with the Audi virtual cockpit, a 12.3-inch TFT display with a resolution of 1,440 x 540 pixels. Together with the MMI navigation plus including an 8.3-inch monitor on the center console, it forms the central information unit. The focal point of the MMI terminal is the round rotary/push-button control. Its surface is home to the touch-sensitive touchpad.
The whole MMI control logic is similar to that of a smartphone, including the intelligent free-text search function. The new voice control system can recognize input made using everyday language, such as: “I want to call Peter”.
With the Audi smartphone interface, Apple Car Play and Android Auto bring the familiar smartphone environment into the car, if desired. For especially discerning hi-fi fans, the Bang & Olufsen Sound System with its innovative 3D sound is available as standard.
Audi A5 Sportback
The 4-door Sportback version has grown significantly inside. Its interior length has gained 17 millimetres (0.7 in), the shoulder room for driver and front passenger up to 11 millimetres (0.4 in) and the rear knee room 24 millimetres (0.9 in).
With 480 liters (17.0 cu ft) of luggage capacity, the A5 Sportback rates among the best in its class.
The body of the new Audi A5 Sportback is the lightest in the segment. An intelligent mix of materials makes it 15 kilograms (33.1 lb) lighter than that of the predecessor. The overall weight of the new generation has fallen by as much as 85 kilograms (187.4 lb) to just 1,470 kilograms (3,240.8 lb), excluding the driver.
Are you ready for the Audi quattro Cup Brunei Charity Golf Tournament 2017?
After a successful 7th edition last year, TCY Motors as the sole Audi dealer/importer is once again organizing its annual CSR activity the Audi quattro Cup Brunei Charity Golf Tournament 2017 from 29th September to 1st October at the Royal Brunei Golf and Country Club, Jerudong.
Since its launch in 2010, the Audi quattro Cup Brunei has donated over $100,000.00 to various local charities and NGOs. For this year’s event, golfers’ entry fees will be donated towards the National Welfare Body Fund under the Community Development Department JAPEM. All golfers are welcomed to participate.
Attractive ‘Hole-in-One’ prizes also await participating golfers: a Victory and Royal Enfield motorcycle, an Audi A4 Sedan and Audi Q3 SUV. Not bad at all 😀
A lucky draw will also be held for all participating golfers during the trophy presentation.
The tournament format is Greensome Stableford (best ball).
The World Final in Mexico with more than 47 countries participating will be held from December 1st until 5th, the winners of all national Audi quattro Cup qualifiers will meet at the Quivira Golf Club Los Cabos to compete for the final victory.
Forms are now available at the Audi Kiarong showroom. For more information, call 2442333 ext16 during office hours.
The new A5 range will boost 252hp with quattro all-wheel-drive
Some cars are in your face – I’m looking at you, Ford Mustang – while others prefer elegance to ostentation.
The Audi A5 certainly falls into this latter category. It isn’t covered in scoops and bulges. It doesn’t turn heads everywhere it goes. But it is smooth, elegant and beautifully proportioned.
It is, essentially, a sleeker looking albeit less practical version of the A4 saloon. Prices start around the £31,500 mark, pitching it slightly higher than its saloon sibling but that’s the price you pay for style.
There’s the usual choice of 2.0 litre petrol and diesel engines with varying power outputs and a creamy-smooth 3.0 litre diesel. If you have deeper pockets there is also the very fast S5 and even faster RS5.
As usual with Audi, you can have front or quattro four-wheel drive. Given the deluges we’ve been subjected to this summer I was pleased Audi sent me a four-wheel drive version.
Mine had a 252bhp petrol engine, was in high spec S Line trim and had the S tronic semi-automatic seven-speed transmission. That all adds up to an asking price over £40,000 – and Audi whacked £8,000 of optional extras on its press demonstrator, including head up display (£900), Light and Vision pack (£975) and Driver Assistance Pack (£1,250).
The A5 is aimed at those who might like a TT but need some practicality. Whereas the TT’s rear seats are all but useless for people, the A5 can fit adults in the back, albeit small ones. At 45 litres, the boot is capacious – although Audi could easily make the A5 a practical hatchback without changing its svelte shape.
If you think the exterior looks good you should see the inside. Audi quite simply does the most beautiful and most user friendly interiors in the mainstream car market. Every switch and dial feels top quality and the Virtual Cockpit – a screen behind the steering wheel where dials would be – is tremendous.
The A5 has a nice balance between handling and comfort. Ride quality is firm enough to enjoy sharp cornering but not harsh enough to be uncomfortable on long journeys. In fact, it’s a beautiful long distance cruiser.
With 252bhp on tap, my petrol model absolutely flew. Diesels are a bit slower but offer better economy.
The A5 is not a car that likes to shout about its abilities. Calm, refined and understated, it’s happy to look good without drawing undue attention.
Matrix LED Headlights will be standard
Born of pure imagination. Built with innovative reality. The all-new Audi A5.
A 4-door Sportback version will also be available with the same engine output and transmission
The new A5 range for Brunei will be packed with tech goodies such as the digital 12.3 inch Virtual Cockpit, navigation and B&O sound system
The new Audi Sport Brand Book has received three awards at this years “Red Dot Award: Communication Design”: The painstakingly produced Brand Book from Audi Sport GmbH took the renowned German in the categories “Books” and “Film Craft” – for the book itself and for two of the films produced for it.
“The Audi Sport Brand Book provides an insight into the world of our performance brand,” says Stephan Winkelmann, Managing Director of Audi Sport GmbH. “The book illustrates our idea of systematic technology transfer from motor racing to volume production.”
Three chapters “Performance”, “Perfection” and “Passion” characterize the Brand Book and the main characteristics of Audi Sport. 154 pages let the reader experience the entire spectrum of the brand starting with the customer racing engagement, the current R and RS production to personal driving experiences and emotions of the racing legend Tom Kristensen.
Three of the exclusive stories are supplemented with high-quality movies. These can be accessed directly from the book via QR codes or viewed on the social media channels and on www.audi.com. The large-size book and the overall high-quality look turn the large-format book into an impressive experience. Hamburg-based agency loved conceived, designed and produced the Brand Book.
The Audi Sport Brand Book received in total three awards at the “Red Dot Award: Communication Design 2017”: The award “Best of the Best” for the Brand Book movie “Rodeo” in the “Film Craft” category. The movie “Tunnel” received a “Red Dot” in the same category. The Brand Book was honored by the Jury in the “Books” category. The “Red Dot Award” is one of the design industry’s most prestigious competitions with more than 8,000 entries submitted from a total of 50 countries.