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Dato Paduka Hj Alaihuddin giving his welcoming remarks

The National Road Safety Council launched their road safety ‘TIPS’ video and interactive e-book yesterday, where the council deemed that one of the effective ways to convey road safety messages is through education.

“From teachers to their students, these students are the right platform for us to convey the message — ‘Tackling road safety issues from the grassroots level”, said Dato Paduka Hj Alaihuddin Pehin Orang Kaya Digadong Seri Lela Dato Seri Utama Hj Mohd Taha, the Permanent Secretary of the Ministry of Communications and the Chairman of the National Road Safety Council.

Dato Paduka Hj Alaihuddin was speaking at the launching ceremony of the road safety ‘TIPS’ video and interactive e-book at the Authority for Info-communications Technology Industry of Brunei Darussalam (AITI).

The Road Safety Council emphasised that long-term measures in increasing road safety is through education.

“The launching of the video and interactive e-book was in fact directed towards the educational approach,” he said.

Screenshots of the Tips video on road safety

Screenshots of the Tips video on road safety

Khairi from PHMD Publishing

Denny from Ambuyart Animations

The National Road Safety Council’s ‘Decade of Action for Road Safety 2011-2020, had taken the five ‘E’ approach — Engineering, Enforcement, Education, Environment and Emergency in all of its initiatives and programmes.

The video and e-book was animated, which Dato Paduka Hj Alaihuddin believed will not only attract children’s interests on road safety but will also expose them to ICT.

“It is the National Road Safety Council’s hope that this (campaign) will improve our approach towards road safety education. Teachers are also the closest individuals to the pupils, and it is hoped that they will guide their pupils in understanding the video contents. This will instil awareness of the importance of road safety in the pupils in their young age,” he added.

The TIPS videos will be distributed to all kindergartens and primary schools in the country and broadcast to the public through the nation’s state broadcaster, Radio Televisyen Brunei (RTB), in the near future.

Among the content of the video was tips on the pilot Demerit Point System.

Family institutions also play an important and effective role in increasing road safety awareness. “The video and e-book can also be used by parents and family members to observe and learn their contents,” he added.

The TIPS video and interactive e-book were jointly designed and developed by the National Road Safey Council, the Ministry of Communication, AITI, Ambuyart Animations and PHMD Publishing. Text by Rasidah HAB of The Brunei Times.