Dato Paduka Awang Haji Bahrin bin Abdullah, Deputy Minister of Finance and Chairmna of DST (center) with Acting Chief Executive Officer of DST, Awang Suhaimi bin Awang Haji Hussain and DST Board of Director Awang Abdul Latiff bin Pehin Orang Kaya Seri Setia Dato Paduka Haji Md Yusuf during the launch of DST Signature Store

An integrated experience awaits DST’s customers as it officially opened its Signature Store yesterday at the Airport Mall in Berakas, yesterday.

Officiating the event as the guest of honour was the Deputy Minister of Finance, Dato Paduka Awang Haji Bahrin bin Abdullah in his capacity as the Chairman of DST. Also present were members of the DST Board of Director Awang Abdul Latiff bin Pehin Orang Kaya Seri Setia Dato Paduka Haji Md Yusuf, as well as the Acting Chief Executive Officer of DST, Awang Suhaimi bin Awang Haji Hussain.

The opening of the store marks another milestone for DST’s ‘Brand Journey’, which started with the renewal of its brand identity, the Simpur Star logo.

In his welcoming remarks, Awang Suhaimi said, “As DST proactively invests in upgrading its networks and introducing new technologies, DST also continues to invest in upgrading our front-end services to improve our customer experience.”

The Signature Store spans some 7,000 square metres and occupies four units, making it the largest DST store in the country.

It encompasses an integrated approach to DST’s services ranging from mobile and broadband services to bill payments and the provision of an interactive environment where customers can try out DST’s latest products and technologies.

Senior Manager for DST’s Counter Services, Awang Ramdzani Haji Mohd Said said that among the technological innovations used in the Signature Store are the Queue Management System (QMS), which sends customers an SMS notification on their mobile devices within three queuing numbers of their turn.

The store also includes an extensive array of tablet computers and interactive TV screens, where customers can gain information about the product, services and activities offered.

Awang Ramdzani went on to say, “The interactive TV features an interactive map of the store, which will further allow customers to get information about the store itself without the need to ask a customer service representative. This provides a greater choice to the customer when dictating their own experience.”

The centrepiece of the store is a 414-inch LED TV used as part of a digital marketing solution while maximising customers’ reach.

“The Signature Store is intended to be dynamic,” said Awang Suhaimi, adding that this will “continue to evolve” with the use of technology offering customer-centric products and services together with continuous human resource development”.

Acting Chief Executive Officer of DST, Awang Suhaimi delivering his welcoming remarks

The launching gambit for DST Signature Store

The guest of honour officiating the launch

The interior of the DST Signature Store

Signing the plague to commemorate the opening of DST Singature Store

Guest of Honour visiting the Kristal FM new studio where they will be live from Friday to Monday at the DST Signature Store at Airport Mall

The crew of KRISTAL FM

Guest of Honour also launching the new interactive DST website

When will LTE come out in Brunei?

In defining its integrated experience, the Signature Store also features a mini-studio that will conduct live broadcasts by Kristal FM Radio deejays four days a week between 9am and 5.30pm, Friday to Monday.

Other highlights of the store includes an exclusive Premium Lounge for Premium Accounts customers only, where personnel are ready to cater to queries and requests; a multi-function room used to run DST ‘Future’ brand technopreneurship development training, and also customer product briefings on DST products and services for all customers.

Underpinning the features of the store, Awang Suhaimi said, “It is our aim that the Signature Store will give DST’s existing customers an experience that will differentiate DST as a brand that stands out. “As for potential customers, DST aims to create an experience on DST’s full range of products and services in a distinctive way to influence their decision in a positive manner.” Text courtesy of Aziz Idris of Borneo Bulletin.

Press conference held at the training room to bried the local media

The media asking questions at the training room

New promotion for EASI users.. Woohoo

Devon and Kath paid a visit to the new store

The DST Premier Lounge area

The new look feel inside

Dean Kassim of Borneo Bulletin on the job

Dickson from SCB was there. Btw, there is a collaboration with DST and SCB on the D*card

The massive TV once you enter the store