Progresif and Itsybytes with the Progresif brochure where some pages have augmented reality features. Check them out

Augmented reality is here….. Woohooo.. I’ve came across this at IT events a few years ago and I was kinda interested with this idea. Basically it turns one dimensional page alive 😀 All you need is an app and of course, the paper or brochure has to be programmed to create the 3D effect.

This morning I had the privilege to have a coffee talk with Progresif and Itsybytes, an IT company at Starbucks Coffee at Beribi.

Present were Roger Plahay, Progresif’s Chief Financial Officer, Devin Edwards, Progresif’s Chief Marketing Officer and the founder and representatives of Itsybytes.

Progressive partnered with Itsybytes to create an interactive feel to Progresif’s brochure which is published quarterly. So in the edition of Oct to December, some of the pages in Progresif’s brochure has elements of augmented reality which gives the readers a different experience on the knowledge while reading the brochure.

Devin believes that this will spur more creativity in Brunei alone and this will also helped SMEs to venture out with newer, creative ideas to get their message across to the community, using different kinds of reach. Progresif has been working closely with Itsybytes for a year and finally both of them have synergise their strengths to make it more impactful and meaningful for readers and also potential clients in the future.

Do check out the latest Progresif brochure and tell me what you think.

Some of the examples how the Augmented Reality will look like on your tablet or smartphone

The latest brochure from Progresif

Officiating the relaunch of the store

Roger Plahay, Progresif’s acting CEO with his welcoming remarks

This morning, Progresif relaunched its flagship store at The Mall. It’s one of the store that hasn’t been revamped for a long time. The only one that didn’t change from the store are the windows and the shutter (in front). It was a complete revamped and now it has the Progresif feel and brand to it, complimenting to the other Progresif stores in Brunei Darussalam.

Present during the launch was Yang Mulia Edzwan Zukri bin Pehin Orang Kaya Johan Palawan Dato Seri Setia Hj Adnan, one of the board of directors of Progresif. Roger Plahay, Progresif’s acting CEO had a short welcoming remarks in conjunction with the launch.

He shared how the management made a commitment to their stakeholders, their staff and communities that they serve to usher in a new era of innovation for the ICT and telecommunications sectors in Brunei and they promised to support His Majesty the Sultan’s Vision of 2035.

When Progresif launch their brand, they asked one simple question “Are you Progresf. In just a span of 2 years, they have completely rebuilt the network and now they are expanding and rumours has it that the 4G is just around the corner. Currently they have grown from 20,000 to 150,000 subscribers and their staff count is up to 265.

Pretty soon you will notice a new headquarters for Progresif with better facilities. The new location reflects their brand and corporate culture. Another exciting things are such as the establishment of the their own Start-Up Lab where they will be incubating small businesses and working with partners such as UBD, iCentre and DARe.

Keep up the momentum, Progresif. For me, I can’t wait for the 4G network on Progresif 😀

Bob Gill, Progresif’s Chief Sales Officer briefing the media of the revamped store

A breakthrough plan for University students 😀