Last night T.C.Y. Motors exclusively hosted invited customers and prospects to celebrate Audi’s success year in the Formula E series. It’s good to know that Audi drive Lucas di Grassi (Brazilian) was crowned the new champion of the worldwide Formula E electric racing series back in July.

Audi is the first German automobile manufacturer to race in Formula E. Audi Sport ABT Schaeffler started the fourth Formula E season in Hong Kong in December last year and captured the second place in the team’s standings this season.

For the Audi dealer/importer, T.C.Y. Motors, it was also a great opportunity to launch a few models – the new Audi A5 quattro and the sexy Audi S5 at its showroom/headquarters in Kiarong last night.

John Tan, the Marketing Manager of T.C.Y. Motors (Audi), was very engaging and descriptive in teasing the audience in unveiling the new Audi A5 and the new Audi S5.

For Brunei, the refreshed Audi A5 (available in 2 and 4 door versions) is the most “car tech” packed vehicle on offer featuring the Audi Virtual Cockpit, the navigation with voice command, Smartphone interface including Apple’s CarPlay and an impressive Bang & Olufsen sound system.

The new A5 also features a new petrol engine (252hp/370Nm) with exhaust turbocharger. Both 2-door coupe and 4-door Sportback models come with quattro permanent all wheel drive as standard for Brunei.

Check out the Audi A5 Sportsback

John Tan gave away an Audi fidget spinner to a young fan

An Audi A4 driver won herself an Audi phone charger

Quite a crowd at Audi Showroom at Kiarong last night

The Audi S5 has much sexier appeal – quick, nimble and stylish. The Audi S5 combines quattro all-wheel drive with precise steering, adept brakes and sharp handling. It is powered by a 354-hp turbocharged 3.0 litre V-6 engine and an eight-speed automatic transmission.

The S5 has a more sporty design and design than the Audi A5. The wheels are more exclusive for the 5S edition.

It also comes with the Audi Virtual Cockpit and similarities with the Audi A5 – be it the Smartphone interface and the Bang & Olufsen sound system.

In a nutshell, the Audi S5 is a levelled up performance equivalent of the Audi A5.

Guess what? The 3 units of the Audi S5 were quickly bought even before the unveiling. Now that’s an encouraging news for Audi and its dealer.

So much to love about the Audi S5 and if you want to view the Audi A5 and the Audi S5, do drop by the Audi showroom at Kiarong. The sales person will be there to assist to your inquiry and hopefully you will be able to test drive both cars.

Check out the Audi S5

The Audi Virtual Cockpit

The Smartphone interface and the Bang & Olufsen sound system

Many have been eyeing the Audi S5 and three have been sold so far as we speak

Great food by @e.a.t_bn last night. Impressive!!

Apart from the A5 and the S5, the big hit Audi Q2 still looks damn sexy and affordable too

1. Look for the Audi S3 Sedan at Little Soho, Batu Besurat.

2. Follow @audibrunei IG.

3. Post a picture of the Audi S3 Sedan (with or without you).

4. Include the #s3atlittlesoho on your post.

5. Tag @audibrunei and at least one of your friend’s IG.

6. Show your post to the counter at E.A.T. to claim your voucher.

Find the Audi S3 Sedan at Little Soho, Batu Bersurat and take a shot

This is Little Soho at Batu Bersurat

Terms & Conditions
1. No change will be given if E.A.T. items redeemed is/are under B$5.00 value.
2. Limited to 10 winners per day.
3. E.A.T. will be open from 2:00pm until 9:00pm daily.
4. Voucher only valid until the last day of Ramadhan 2017.
5. One voucher is entitled for only one winner throughout the duration of the promotion.
6. Winners cannot consist from the same family member.

One pole position, two podiums and 56 points in total: Team ABT Schaeffler Audi Sport inspired the fans with its strong outing at the home Formula E race on the former airport in Berlin-Tempelhof

For the first time this season, two identical race days were completed on Saturday and Sunday – both with qualifying and race. Lucas di Grassi ensured the first highlight as he claimed the three points for pole position on Saturday with Audi Chief Development Officer Peter Mertens looking on. In the race, the Brazilian, who had led commandingly for many laps, lost the lead just before half-distance as he had to slow his pace due to temperature problems with the battery, but nevertheless defended second place. Team mate Daniel Abt finished sixth after starting eighth on the grid.

24 hours later, di Grassi only started from seventh, but with the Berlin public cheering on in even hotter temperatures than the previous day, fought his way up to third place. With a haul of 36 points in Berlin, di Grassi reduced the deficit to championship leader Sébastien Buemi by eleven points to 32 points.

Di Grassi was followed closely throughout the entirety of Sunday’s race by team mate Daniel Abt, who improved from eighth on the grid to fourth and clinched his best result of the season thanks to his strong home race showing. The 24-year old German contributed 20 points of the 56 points scored this weekend by ABT Schaeffler Audi Sport, which also made up ground to the leaders Renault e.dams in the teams’ classification.

His Excellency Mr. Roland Grafe, German ambassador to Brunei Darussalam and Mr. Teng Chee Khiong , managing director of TCY Motors during the launch of Audi Sport line at Audi Showroom at Kiarong

John Tan, marketing manager of TCY Motors, being the emcee for the launch

TCY Motors this evening hosted exclusively invited customers and guests to the brand launch for Audi Sport Brunei and subsequent unveiling of two performance models- the S3 Sedan and S6 Sedan V8 at its showroom/headquarters in Kiarong recently.

Part of a global strategy by Audi, the new sub brand serves as a platform to showcase Audi’s performance models which inherit innovations & traits from their motorsport equivalents. Audi Sport’s foundation is also the brand’s successful dominance in motorsports such as Formula E, World RX, the European DTM and GT3 customer racing. Audi also left a huge legacy in the 23 Hours of Le Mans championship with 13 title wins.

For Brunei, the refreshed Audi S3 Sedan (290hp/380Nm) with B&O sound system and 19” ‘star’ design sports wheel will be the entry level model followed by the powerhouse Audi S6 Sedan V8 (450hp/550Nm) which features Cylinder on Demand technology where half of the 8 cylinders can be switched off during normal drive for fuel efficiency. BOSE sound system, Valcona leather, air suspension Sport and massive 21” 5-spoke ‘blade’ sports wheels are just some of the equipment that comes standard. All S models also come with quattro permanent all wheel drive as standard. Future performance models to be introduced under Audi Sports Brunei will be the Audi S7 Sportback and the Audi S5 Coupe.

Mr. Teng Chee Khiong the managing director of TCY Motors was on hand to present a memento to the German ambassador to Brunei HE Mr. Roland Grafe who attended as guest of honour. Other corporate guests from BIBD Perdana, Baiduri Bank berhad and BETTER also attended.

A prize presentation for winners of a weeklong Facebook quiz was also held.

For more interest and upcoming model introductions under Audi Sport Brunei, go to AudiSportBrunei/facebook.com

The Audi S3

The Audi S3

They were going live on social media

The interior

The Audi S3

Audi R8 LMS #6 (Team Audi R8 LMS Cup), Alex Au/Alex Yoong

The Audi R8 LMS Cup will start its sixth season in Sepang (Malaysia) on the weekend from May 5–7. It has established itself as one of the leading motorsport platforms for young talents in Asia. The Cup is even more attractive this year: thanks to an agreement with the Blancpain GT Series Asia, Audi’s customer teams are able to compete in two different series under profitable conditions.

This year, the teams in the Audi R8 LMS Cup will compete in ten races at five events in Malaysia, Japan, Korea and China. There will also be a premiere: for the first time, the Audi R8 LMS Cup will cooperate with another racing series, the Blancpain GT Series Asia. The series have aligned their calendars so that the teams can compete in all races. There are no additional costs for the teams to transport the cars between both racing series. The winner of the amateur classification in the 2017 Audi R8 LMS Cup will also be able to line up in the 2018 Spa 24 Hours without an entry fee.

There is a diverse grid for the one-make cup: from professionals like former Formula 1 drivers Will Stevens from Great Britain and Alex Yoong from Malaysia, to ambitious junior talents and local gentleman drivers. The amateurs in particular are the backbone of the Audi customer racing program and therefore will enjoy special support this year. The organizers will reimburse the winner of the amateur rankings with the total of their tire budget at the end of the season. In addition, the amateurs will receive privileges in every race. For example, the “Push-to-Pass” technology will return for the 2017 season, which will release additional power from the V10 engine for a limited time, thus facilitating overtaking. The amateurs are allowed to use this function twice as often as the pros. Interested parties can compete with their own teams in the Audi R8 LMS Cup or make use of the turnkey application concepts from the four service providers, Absolute Racing, Phoenix Racing Asia, KC Motorgroup (KCMG) and Team WRT.

Audi R8 LMS, Blancpain GT Series Asia 2017

While the first race of the Audi R8 LMS Cup is imminent, the Blancpain GT Series Asia season has already started for Audi in April – and very well too: the Australian-Indian driver duo Mitchell Gilbert/Aditya Patel from the OD Racing Team celebrated a historic first victory with an Audi R8 LMS at Sepang in the new racing series. After second place in the second race, the two drivers now lead the table in front of Marchy Lee/Shaun Thong, who are competing for Audi Hong Kong in the R8 LMS. The squads from Milestone Racing, Team Audi R8 LMS Cup, Team WRT and KCMG are also lining up with four additional Audi R8 LMS cars.

But not only these two championships offer the Audi customer teams exciting applications in Asia. The Super GT series is the most prestigious program of events in Japan. With the Audi Team Hitotsuyama and the Taisan Sard team, two teams with an Audi R8 LMS each will face tough competition with 28 other competitors in the GT300 class.

A still young field of action for the Audi GT3 sports car is the China GT Championship, which is about to hold its second year. For this, Phoenix Racing Asia prepares two Audi R8 LMS, whilst customer teams 300+, JRM, Kings Racing, Linky Racing and Shan Xi Tian Shi Racing will line up with additional Audi GT3 sports cars. Additional clubsport platforms in Japan, China and Taiwan open up further opportunities for Audi customers. In Thailand, the team B-Quik Racing is presenting the Audi R8 LMS for the first time in the Thailand Super Series. The FIA GT World Cup will take place from November 16–19 in Macau. Here, Audi is the defending champion.

In addition to the Audi R8 LMS, the new Audi RS 3 LMS is now available for customers in Asian racing. In the TCR Asia Series, Jasper Thong from Hong Kong has already recorded the first victory for Audi Hong Kong in this model at the Zhuhai race in April.

German automaker Audi plans to produce eight performance models for the U.S. market in the next two years under a new brand introduced recently at the New York International Auto Show.

The aim is to bring all elements of racing—including its professional motorsports and products geared for retail customers—under one new brand called Audi Sport.

The Audi R and RS models will fall under the Audi Sport brand along with performance parts, customer racing, professional motorsports, and a collection of associated gear such as clothing and accessories. The 2017 R8 V10 Spyder, the RS 5 Coupe, and the 2018 TT RS will all be under the Audi Sport brand. Other models in the Audi Sport portfolio include the R8 and RS 7 as well as the 2017 and the 2018 RS 3, which will launch this summer for the first time in the U.S.

The automaker unveiled the GT4 version of its R8 LMS race car—the newest addition to the Audi Sport customer racing program—ahead of the New York International Auto Show. The R8 LMS GT3 race car was first introduced in 2009, followed by the second generation of this model in 2015, and the RS 3 LMS for the TCR category in 2016.

Audi unveiled the GT4 version of its R8 LMS race car, the newest addition to the Audi Sport customer racing program

“Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made,” Audi of America President Scott Keogh said in a statement. “With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.”

Automakers that participate in professional racing often take innovations developed for the race track and put them—in some form—into production cars. Audi is no different. The company, which has a motorsports history that can be traced back to the 1930s, developed the R8 production vehicle in parallel with the GT3 race car called the R8 LMS.

Today, the R8 LMS shares about half of the same parts with its production vehicle cousin, the R8.

Customers of the Audi Sport brand will have access to exclusive materials for the interior as well as custom paint jobs to let customers personalize their vehicles. These Audi exclusive offerings are available on the A6, A7, A8, R8 and RS 5 model lines.

More than half of Audi dealers have made the investment to become specialized Audi Sport dealers, according to the automaker. Article by Kirsten Korosec, Fortune.com.

Stephan Winkelmann, former boss of Lamborghini, is now the new CEO of Audi Sport GmbH (Audi Sport GmbH: based in Neckarsulm, built on four business areas). Its core business is the manufacturing of the Audi R8 and RS models.

quattro GmbH, established in Neckarsulm in 1983, has been operating as Audi Sport GmbH since the end of 2016. With Stephan Winkelmann at the helm, this fully owned subsidiary of AUDI AG currently has around 1,200 employees.

Since 1983 quattro GmbH, with its headquarters in Neckarsulm, has been building high-performance sports cars and delivering high-tech automotive concepts. And now the Audi subsidiary has changed its name to Audi Sport GmbH. It is built on four business areas. In addition to developing and manufacturing the Audi R8 and Audi RS models, it is responsible for customer motorsport – Audi Sport customer racing. Other areas of business include car customization options via the Audi exclusive program, plus lifestyle articles marketed as the Audi Sport collection.

The name Audi Sport is inspired by a long and successful tradition of motorsport. As far back as the 1930s, the legendary “Silver Arrow” models of Auto Union were the ultimate benchmark on racing circuits worldwide. In the 1980s, the Audi quattro with permanent all-wheel drive proved outstandingly successful in rally competition. Today the brand with the four rings is involved in the World RX, DTM, Formula E, GT racing and in the TCR category. Young racing talent is being fostered in the Audi Sport TT Cup. The production models benefit from developments and technologies first used in motorsport. The Audi R8 and the Audi RS models represent the sporty vanguard of the brand, combining superlative performance with exclusiveness and prestige.

The abbreviation RS stands for the most powerful engine version within a particular Audi model series, for impressive dynamic performance, for understated sophistication coupled with comprehensive everyday usability, and for quattro permanent all-wheel drive. The brand’s RS tradition started in 1994 with the appearance of the Audi RS 2 Avant.

It was a trendsetter – a genuine high-performance sports car with five seats and a large luggage compartment. Since then, quattro GmbH has steadily expanded the portfolio of RS models, which now range from the compact Audi RS 3 Sportback to superior cars such as the Audi RS 6 Avant or Audi RS 7 Sportback. The subsidiary’s focus is to create the most prestigious models in the portfolio of AUDI AG.

The Audi R8 is the pinnacle of the product range. The first generation appeared on the market in 2007 with an innovative vehicle concept: mid-engine, systematic lightweight construction featuring Audi Space Frame technology, and quattro drive. The high-performance sports car provides a typical driving experience, but is also perfectly suited to the racetrack thanks to its optimum power-to-weight ratio.

The Audi subsidiary doubled its sales over the past five years. Over the next 18 months, Audi Sport GmbH will be launching eight new models, which will further consolidate the company’s position in the market. The number of specialized Audi Sport dealers will increase from 370 at present to around 600 by the end of 2017.

Stephan Winkelmann has been Managing Director of the company since March 15, 2016. Audi Sport GmbH has around 1,200 employees at locations in Neckarsulm and Ingolstadt.