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Written by Rano Iskandar. Posted in News


Loving the Audi A3 

The new Audi A3 – World Car of the Year 2014

Now you can drive a premium car at an affordable price. That’s what I love about Audi cars. Whenever there’s a launch, it creates a buzz among the community. My IG post on the recent Audi A3 Sedan caught attention and even the during the sneak launch, one of the Audi A3 was being booked.

So what’s so special about the new Audi A3 Sedan? Well, it’s lighter and faster. It uses a new Audi Ultra lightweight technology and it’s faster (0-100 km/h) by 1.2 seconds to its closest competitor. Like John Tan, the Marketing Manager of Audi Brunei (T.C.Y. Motors Sdn Bhd), that just improvement on the speed makes a difference between a champion and a runner-up. True indeed!!

Car weight is just 1,370 kilo which is considered light and as I’ve mentioned before it’s due to the Audi Ultra lightweight construction. This is considered a great benchmark figure for its class.

As usual, Audi will offer headlights in xenon plus technology, including LED daytime running lights including the tail lights.

Its engine has a 1.8 TFSI turbo petrol engine outputting 132 kW (180 hp). Other highlights are the five-mode Auto Drive Select which includes an efficiency (helps improve consumption values) and individual mode.

The interior has a much better upgrade than its predecessors and it boasts ground-breaking quality of the materials and workmanship. Once you enter the Audi A3, you will get a different feel kinda environment and you will be impressed.

I was also impressed with the safety features of the Audi A3 especially the braking systems when there is a collision. It also earned “The Top Safety Pick +” Award. If the collision is inevitable, the brake assist uses controlled braking maneuvers during the accident to prevent secondary collisions. This can help to prevent the car from skidding and thus additional collisions.

Last Friday, there was a sneak launch preview for invited Audi customers and it was unveiled by Audi Brunei Managing Director Teng Chee Khiong and General Manager and Acting Sales Manager of Audi Brunei, Sridheevan Sivanantham.

Audi Brunei’s General Manager Sridheevan Sivanantham and Audi Brunei’s Managing Director Teng Chee Khiong unveiling the Audi A3

John Tan, Marketing Manager of Audi Brunei, explaining the braking system and the safety features of the new Audi A3


Audi Secondary Collision Brake Assist


Do check out our hashtags on Facebook and Instagram

Some of the invited guests with Teng Chee Khiong

The invited guests during the launch

As I posted earlier in my post, Audi A3 was being named 2014 World Car of the Year. The A3 was voted as the winner by an international jury panel comprising 69 top‑level automotive journalists from 22 countries around the world.With this win for the Audi A3, Audi has maintained its position as the manufacturer with the most World Car of the Year titles. The brand with the four rings has previously won three World Performance Car titles, two World Car Design of the Year titles and the inaugural World Car of the Year title. In total Audi has won seven titles at the World Car of the Year Awards:

2005 Audi A6 World Car of the Year
2007 Audi RS 4 World Performance Car, Audi TT World Car Design of the Year
2008 Audi R8 World Performance Car, Audi R8 World Car Design of the Year
2010 Audi R8 V10 World Performance Car

2014 Audi A3 World Car of the Year

For more info, you can visit their showroom at T.C.Y. showroom at Kiarong or call 244 2333 for more info. Do check out some of the youtube videos of the Audi A3. The actual launch of the Audi A3 will be something in May if I’m not mistaken.


The new Audi A3


The high spec of the Audi A3 Sedan. The exterior has a different kit and it also has a sun-roof

The high spec of the Audi A3 Sedan

The high spec of the Audi A3 Sedan

The new owners of the Audi A3. To click image to read more about the Audi A3 Sedan. Image courtesy of Mantuka.com

The Audi showroom at Kiarong. Image courtesy of Audi Brunei Facebook

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