Brahim’s launching of new products

The book signing by Dato’ Sri Ibrahim for the guest of honour

One passionate entrepreneur and still going strong.. Keep it up, Dato’ Sri

I’ve tried their paste long time ago and I was hooked. Brahim’s curry paste is the bomb and it was during my university years that helped me a lot. The reason being is that I wanted something of a quick fix especially when it came to cooking. So staying on my own made me strategize on being time efficient and Brahim’s was a life saver indeed.

Yesterday’s event brought some sentiment as the Malaysian company that handles Brahim’s – Dewina Holdings Sdn Bhd – launched their newer products and recipe book at the Times Square Shopping Centre.

The event was graced by High Commissioner of Malaysia to Brunei Darussalam Datuk Ghulam Jelani Khanizaman with the presence of Dato Seri Ibrahim Hj Ahmad Badawi, the Executive Chairman of Dewina Holdings Sdn Bhd and his daughter Nur Fatin, its managing director.

I’ve never seen such a passionate individual who truly believe in his product, Brahim’s, as he shared about the company’s vision and its history during his welcoming remarks. It’s an interesting fact that the Royal Brunei Armed Forces were their first overseas’ customer for Brahim’s.

The price range is quite affordable as well and now available at most local supermarkets. The newly launched product is the MRE rice menus and you can choose the chicken or beef biryani, kampong rice, salted fish fried rice and not forgetting the Arabic lamb rice.

I had a quick food tasting session yesterday and I’m amazed that the rice itself doesn’t feel like it was from a packet. Now it’s time to impress my friends on my cooking skills 😉 If you really want to make full use of Ibrahim’s product, then I highly recommend you to purchase Brahim’s latest recipe book. It’s not just a recipe book. It’s a journey of Dato’ Sri Ibrahim too as a entrepreneur and it can help to aspire the young entrepreneurs in Brunei.

Later I will be having a session with Dato’ Sri Ibrahim himself for breakfast before he heads off to Best Eastern Times Square for a book signing at 11am to 11:30am. So if you want an autograph of him, better head off to Best Eastern today. He’s a very cool guy and I truly admire his dedication as an entrepreneur.

Cooking demo by RBC on Brahim’s products

One of the Brahim’s paste that was used for the prawn

I’m impressed with the Biryani rice

A token of appreciation from Dato’ Seri Ibrahim to Darussalam Holdings for using Brahim’s product for the Haj pilgrims

The latest recipe book that I highly recommend

Some of the other products from Brahim’s