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I was surprised that some of my friends ever heard of the brand Chicco. I’m pretty new to this but for those don’t know, Chicco is an Italian baby brand established over 50 years ago in 1958. So if you are into baby stuff especially the quality ones such as strollers, car seats, bottles, fashion and many more. Chicco ain’t just for babies but for moms too such as the award winning Boppy maternity and breastfeeding pillows, and Mamma Donna cosmetics such as the anti-stress breast elasticizing serum, anti-stretch marks, and firming cream. Not that I know all that but it’s stated in the press release :p

So Chicco has arrived in Brunei Darussalam and is opening its first flagship store in Mabohai Shopping Complex. In the new Chicco store concept “The House of Happiness”, families and babies will be lost in the Chicco world of happiness with a shop rich in innovation and functionality.

Brunei’s first Chicco shop “The House of Happiness”, reflects the brand message “Happiness is a journey that starts when you’re a baby”. It is specifically drawn to meet the purchasing needs and offer solutions to parents and their babies in Brunei. This is a real store designed by family for family, and will be the new Chicco shop’s format all over the world.

The new Chicco store offers a real “retail experience” to all customers and their baby needs. The area is fitted with guided paths in order to make the purchase simple, and to support parents by orienting them between all their baby’s needs. These include decorations filled with colors, easily readable icons, and information for different category products: well-being, feeding and soothing, cosmetics, sleeping, toys, juvenile and fashion.

Mothers and fathers have at their disposal a comfortable place rich in encouragement and information to enjoy with their babies. Family and friends will also have plenty of
options and guidance to make their gift shopping experience simple and enjoyable. Inside the new enchanted space, Chicco permits parents and all customers to find all answers to a baby’s needs, while babies feel the warm atmosphere in “The House of Happiness”.

Yesterday the opening was officiated by the guest of honour, Datin Paduka Hjh Adina Othman, Deputy Minister at the Ministry of Culture, Youth and Sports. Present was Jona Tay, Managing Director of Blue Zeal Company.

Jona Tay giving her welcoming remarks

Datin Paduka Hjh Adina and Jona Tay and her family officiating the opening of Chicco Brunei

During the official opening of Chicco

Chicco’s baby stroller while the guest of honour looks on

Some of the products from Chicco

Customers and guests checking out the range from Chicco

Ideal for parents and babys

Chicco located on the first floor at Mabohai Shopping Complex

Some of the products being showcased

Memento from Chicco

Some of the items at Chicco