Run for a Reason :)

This is great news for Bruneians and those residing in Brunei as now we have the opportunity to fly to Kota Kinabalu and Kuching after MASwings made its debut this afternoon on their inaugural flight from Kuching and KK.

A press conference was held at Airport Restaurant where the CEO of Malaysia Airlines was present as well as the CEO of Brunei Tourism Board and other key players involved in making MASwings a possibility in Brunei.

I will be flying over to Kota Kinabalu tomorrow for some press coverage and it’s been a while since I’ve been on a smaller aircraft and it will be the first time I will be flying on MASwings.

Congratulations to Malaysia Airlines and MASwings in creating new routes for the Brunei market. If you want to check out promotional prices, do click here.

The press conference was held for the official launch of MASwings. As usual, all the questions were asked by the foreign press *lol*

The cake cutting ceremony. Now I wonder what’s the flavour of the cake. I realised sometimes that the cake is only used for cutting but not for consumption.

The uniform of MASwings stewardess. The green and the blue.

KK and Kuching flying to Brunei

Brunei flying to KK and Kuching

This has brought a lot of interest already among the social media scene.. I posted this on Twitter, Instagram and Facebook and there’s already a huge buzz on the upcoming Standard Chartered Bank Run which has a new motto – “Run for a Reason”. According to Lai Pe-Si, CEO of Standard Chartered Brunei, every individual has his/her reason to run for the event. Some would run for fitness. Some would run to better their personal best. Some would run for fun. Some would run of a good cause. So the reasons are endless.

Yesterday SCB officially announced that the “Run For A Reason” will take place on 8th April 2012 (which also coincides with my Mom’s birthday). A press conference was held at Mutiara Ballroom at Radisson Hotel and from the looks of it, there are additional sponsors and partners involved for the much anticipated run. I’m actually looking forward and I hope my SocMed buddies will be up for this too as we are gonna go full blast in promoting this good cause.

Lai Pei-Si also extended her thanks to the Ministry of Culture, Youth and Sports and the Brunei Athletics Association for collaborating for the exciting event. Also involved in the event are TelBru, TOTAL, Borneo Bulletin, Media Permata, GetFit CrossFit, MixMediaWorx, Radisson Hotel, Royal Brunei Airlines, Suci, Sunlit Advertising and 100 Plus.

Nora Abd Rahman, Head of Corporate Communications Corporate Affairs, Telbru, Natasha Abdullah, Youth and Sports Officer, Ministry of Culture, Youth and Sports, Rainer Biemans, Director of Dirigo Events, Yahya Sirat, Secretary General of Brunei Athletics Association, Lai Pei-Si, CEO of Standard Chartered Bank Brunei, Jennifer Kang, Head of Corporate Affairs and Marketing of SCB Brunei and Harina Ramlee, Head of Human Resources and Corporate Communication of TOTAL

Jennifer Kang addressing a few words

Group photo with the organisers, sponsors and partners

Harina Ramlee and Zulhilmi Rambli of TOTAL with Lai Pei-Si. It was the first time TOTAL being involved in SCB’s charity run as they believe in the principle that Brunei is a very collective community which brings everyone together and it’s also part of TOTAL’s Social Corporate Responsibility initiative and what a better way to collaborate with SCB’s run in April 2012

Another partner of SCB Run for a Reason is GetFit CrossFit and they made a good impact last year where the members came in numbers to support the event. This picture was taken last year

Around 2,180 runners participated last year

This year SCB is targeting 5,000 participants which is an achievable goal. This shot was taken last year July.

He was the winner for the Best Costume last year. Who will it be this year?

The interesting addition to the race is the Half-Marathon which will debut this April. Timing chips will be used for runners in Half-Marathon and 10km categories. The organisers have also brought in an expert, Ranier Beimans, Director of Dirigo Events, in organising such an event and he briefly explained the routes for the Half-Marathon.

Categories for Run are:

21km (Registration fee $40)
10km (Registration fee $30)
5km (Registration fee $25)
2.5 km Fun run (Registration fee $20)

So forms can be downloaded from this website www.scbruneihalfmarathon.com and you can also register online by the 9th February 2012. The deadline of the registration is 18th March 2012.

The categories are capped at 500 participants for the 21km category, 1,000 participants for 10km category, 1,500 participants for the 5km run and 2,000 participants for the 2.5km category.