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FitFlop SS15 Part I

Written by Rano Iskandar. Posted in News, RA News


FitFlop SS15 Collection 

The amazing launch of the Spring/Summer 2015 (SS15) collection at Amorita Resort, Bohol, the Philippines

[Late post]: I’ve been busy recovering from my lack of sleep due to the Chinese New Year visits. I still have pending stories and today I’m gonna talk about FitFlop. Yes, FitFlop. I recently was invited to the Philippines for a media coverage for the launch campaign of the FitFlop SS15 collection at Bohol Island, the Philippines. I remember covering a shoe event in Malaysia a few years ago but I must say this private small event had more of an impact to me especially if it just relates to footwear.

FitFlop Philippines hosted delegates of the media from Indonesia, Malaysia, Brunei and their local media who had the privileged to see some of the 300 new designs for the FitFlop SS15 collection. During the 2 day event, we were educated on the different types of FitFlop that will be in the market. I’m not sure when the Spring Summer 15 collection will reach Brunei market but should be in May or June if I’m not mistaken.

I didn’t know much about FitFlop but I know my mom is a huge fan of FitFlop especially when she shops at Metro, Paragon, Singapore. But I never knew what is so good about them until I saw Jill Coglan’s quick introduction about FitFlop. She is the Global Sourcing & Product Development Director at FitFlop Asia. I shall revealed more of her drive for FitFlop in my next post. She has been in this field of shoe line for 24 years and only 3 years in FitFlop. She is one of the reasons why FitFlop has been so successful in Asia.

The Indigo from the SS15 Collection. Targeting more of the youthful users.

The media from Indonesia

Joill Colgan, Global Sourcing & Product Development Director at FitFlop Asia with the host Stephanie Henares

The range of Indigo FitFlops being worn

One of the models being photographed wearing an Indigo collection from FitFlop

Photo opportunity with a FitFlop model

So what’s so special about FitFlop? Well, they have a strong trademark where the footwear boasts MICROWOBBLEBOARD™ which is a triple density midsole. It’s just pure comfortable and I owned two now courtesy of FitFlop but sadly not many range for men since the brand suits more for the female gender. Now FitFlop has a great brand positioning which is “WEAR THE SHOES. RULE THE WORLD” and it’s no surprise that the brand has sold more than 20 million pairs.

The Spring/Summer 2015 collection (SS15) is all about looking good and feeling good. Among the 300 designs, this season includes the all-new SuperJelly™ sandals (slightly cheaper than the normal ones) which makes use of a trademark waterproof material made stylish in a variety of vibrant toe-thong designs, neutral slides or the multi-strap twist design. Ah, I’m typing this I know so much about FitFlop *lol* Yes, it’s always interesting to learn in-depth of a footwear that focuses more on my gender counterpart.

While staying at Amorita Resort, Bohol, the Philippines, the media was fortunate to see the four different types of collection being showcased. There are the Indigo, Lustre, Garigue and Tera Nova collection. I shall display more of the collections as well on my next post together with my exclusive interview with Jill Coglan.

For your info, FitFlop started in 2006 and founded by Marcia Kilgore. The brand has grown into new heights and its mission is simple – to create the most comfortable footwear in the world. Only in 2014, FitFlop has made its way to the Brunei market and selling quite well in Hua Ho Departmental store. I would like to thank FitFlop Philippines and Hua Ho Manggis for giving me this opportunity to cover the SS15 media launch in Bohol, the Philippines.


Nice beach called Alona at Amorita Resort, Bohol

Trying out my new FitFlop sandals

The showcase of the Lustre Collection from FitFlop

It was a white theme event

The models showcasing the Lustre collection of FitFlop

With the Indonesian media mostly from magazines

Azli Azney of The Brunei Times and Jas Gill, Director of Mcgill Marketing Pte Ltd (distributor of FitFlop to Brunei)



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