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Archive for 16/01/2016


Bang & Olufsen (Brunei)

Written by Rano Iskandar. Posted in News, RA News


Bang & Olufsen opened its door 

Bang & Olufsen now official opening its door to the public, located at Kiarong

A representative from Bang & Olufsen (right) talking to a guest during the private viewing a few days ago at the Bang & Olufsen showroom

The consumer electronics company, Bang & Olufsen (B&O), opens their doors officially today. Known for their distinctive range of audio, video and multimedia products with stylish designs, their showroom in Kiarong brings their high-end products a step closer to Bruneian customers.

Howard Leong, General Manager of Sejalin Enterprises Sdn Bhd, the company that brought in B&O, said that the brand had been looking for a distributor in Brunei, and it fit in line with the vision of his company, which is “smart living”, or products that improved their customer’s lifestyle.

According to Soren Kokholm, Director of Sales, South East Asia, that opening a showroom in Brunei was the progression of being able to further serve their customers. “We have seen over the last few years a development in the market, and there’s a demand for it, especially for the BeoPlay product range. Being here means that we can offer more technical support and service.”

One of the big features of the B&O showroom, is the experience room, where customers are able to not only see the products in action, but get a feel for it in a homelike setting. An 80 inch screen smart TV that swivels and pivots to best serve you, despite what corner of the room you’re sitting in, while sound is powerfully projected and amplified by the aesthetically beautiful BeoLab 90 speakers, make watching TV or even just listening to music, feel like a dream you don’t want to wake up from.

I believe the big hit will be the BeoPlay items from B&O, targeting to a much younger appeal (like myself). The price range is same with Singapore so regular B&O customers who frequent to Singapore won’t need to worry about that. B&O Brunei has the best, if not one of the best, consumer electronics showroom in Brunei.

The B&O showroom is open from from 10am – 8pm daily, except on Fridays between 12pm – 2pm and on Sundays, which they close at 4pm.


The range of speakers at B&O showroom

I prefer the ambience of the showroom in the evenings. Different contrast.

The BeoPlay portable speakers. Highly recommended and pretty handy.

Check out the awesome BeoPlay headsets

Trying out the BeoPlay H7

Maria Grace Koh, the first customer of B&O Brunei (center) with Howard Leong, General Manager of Sejalin Enterprises Sdn Bhd and Soren Kokholm, Director of Sales, South East Asia, Bang & Olufsen.

The Lau brothers trying out the BeoPlay range

These are the popular items from the shelves

The Experience Room – Poweeerrrrr yoooo… So articulate, so precise and the best cinematic experience at the convenience of your home

I used to own this gadget back in the 90s. B&O has discontinued this range in the hi-fi systems a long time ago.

Henrik Meltesen, Regional Sales Manager of Scandinavian Business Seating Asia Pte Ltd, with Howard during the private viewing of B&O. Henrik was excited with the collaboration between B&O and HAG (chair) products which blend and compliment both brands from Scandinavian.




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