The amazing launch of the Spring/Summer 2015 (SS15) collection at Amorita Resort, Bohol, the Philippines

[Late post]: I’ve been busy recovering from my lack of sleep due to the Chinese New Year visits. I still have pending stories and today I’m gonna talk about FitFlop. Yes, FitFlop. I recently was invited to the Philippines for a media coverage for the launch campaign of the FitFlop SS15 collection at Bohol Island, the Philippines. I remember covering a shoe event in Malaysia a few years ago but I must say this private small event had more of an impact to me especially if it just relates to footwear.

FitFlop Philippines hosted delegates of the media from Indonesia, Malaysia, Brunei and their local media who had the privileged to see some of the 300 new designs for the FitFlop SS15 collection. During the 2 day event, we were educated on the different types of FitFlop that will be in the market. I’m not sure when the Spring Summer 15 collection will reach Brunei market but should be in May or June if I’m not mistaken.

I didn’t know much about FitFlop but I know my mom is a huge fan of FitFlop especially when she shops at Metro, Paragon, Singapore. But I never knew what is so good about them until I saw Jill Coglan’s quick introduction about FitFlop. She is the Global Sourcing & Product Development Director at FitFlop Asia. I shall revealed more of her drive for FitFlop in my next post. She has been in this field of shoe line for 24 years and only 3 years in FitFlop. She is one of the reasons why FitFlop has been so successful in Asia.

The Indigo from the SS15 Collection. Targeting more of the youthful users.

The media from Indonesia

Joill Colgan, Global Sourcing & Product Development Director at FitFlop Asia with the host Stephanie Henares

The range of Indigo FitFlops being worn

One of the models being photographed wearing an Indigo collection from FitFlop

Photo opportunity with a FitFlop model

So what’s so special about FitFlop? Well, they have a strong trademark where the footwear boasts MICROWOBBLEBOARD™ which is a triple density midsole. It’s just pure comfortable and I owned two now courtesy of FitFlop but sadly not many range for men since the brand suits more for the female gender. Now FitFlop has a great brand positioning which is “WEAR THE SHOES. RULE THE WORLD” and it’s no surprise that the brand has sold more than 20 million pairs.

The Spring/Summer 2015 collection (SS15) is all about looking good and feeling good. Among the 300 designs, this season includes the all-new SuperJelly™ sandals (slightly cheaper than the normal ones) which makes use of a trademark waterproof material made stylish in a variety of vibrant toe-thong designs, neutral slides or the multi-strap twist design. Ah, I’m typing this I know so much about FitFlop *lol* Yes, it’s always interesting to learn in-depth of a footwear that focuses more on my gender counterpart.

While staying at Amorita Resort, Bohol, the Philippines, the media was fortunate to see the four different types of collection being showcased. There are the Indigo, Lustre, Garigue and Tera Nova collection. I shall display more of the collections as well on my next post together with my exclusive interview with Jill Coglan.

For your info, FitFlop started in 2006 and founded by Marcia Kilgore. The brand has grown into new heights and its mission is simple – to create the most comfortable footwear in the world. Only in 2014, FitFlop has made its way to the Brunei market and selling quite well in Hua Ho Departmental store. I would like to thank FitFlop Philippines and Hua Ho Manggis for giving me this opportunity to cover the SS15 media launch in Bohol, the Philippines.

Nice beach called Alona at Amorita Resort, Bohol

Trying out my new FitFlop sandals

The showcase of the Lustre Collection from FitFlop

It was a white theme event

The models showcasing the Lustre collection of FitFlop

With the Indonesian media mostly from magazines

Azli Azney of The Brunei Times and Jas Gill, Director of Mcgill Marketing Pte Ltd (distributor of FitFlop to Brunei)

 

I didn’t expect the long break from blogging but I’m back again. You can still stalk me on @ranoadidas instagram for updates though. I have been away and was in the Philippines for the weekend for a FitFlop event. Yes, you heard me right, a FitFlop occasion. I’m actually quite honoured to be part of the media list for FitFlop and it’s slowly to show its promise in Brunei Darussalam, after Hua Ho managed to bring in the brand to the Sultanate last year.

My mom is such a huge fan of FitFlop too especially when she shops at Metro in Paragon, Singapore. The only problem is that Fitflops are catered to females. Literally 98% of their collections are for the ladies. I was giving a few pairs courtesy of FitFlop Philippines during their recent SS15 media launch and I have to admit FitFlop are pretty comfortable sandals. For those who know me, I hardly were sandals for a “reason”. I shall be posting more stories on FitFlop SS15 latest collection in my future post.

I was in Bohol, the Philippines for the launch of the FitFlop SS15 Spring collection. More updates soon.

I missed two big events, well, one was bigger than the other which was the Regata Brunei Darussalam which took place yesterday at the Royal Wharf. It is a yearly event and I covered it for the past three years. It is always great to know His Majesty the Sultan is a regular participant of the Regata Brunei Darussalam. His Majesty was in the boat Rajawali which won the 500m special race, compromising of the Regata Brunei Darussalam Committee Team A.

Another event was DPMM FC’s opening seasoner game against Harimau Muda B where new import Rafael Ramazotti bagged a hat-trick with a 3-1 victory at the Hassanal Bolkiah Stadium. The new looked DPMM FC retained the services of foreign imports Joe Gamble and Boris Raspudic but it was Rafael (Rafa) that stole the limelight. It could have been a clean sheet for DPMM FC but there were unlucky with the deflection late in the game. Nonetheless a deserving victory for DPMM FC but it is still early days.

His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam (3rd L), followed by HRH Prince ‘Abdul Wakeel (2nd L) and HRH Princess Ameerah Wardatul Bolkiah (2nd R), walking with Sarawak’s Minister of Resource Planning Datuk Amar Haji Awang Tengah Ali Hasan (L) to the jetty during the Brunei Regatta yesterday. Image taken by Ridhwan Kamarulzaman of The Brunei Times.

Rafael “Rafa” Ramazotti points to the sky after scoring for DPMM FC. Image by PG Khairil Sapyri of S•League Facebook Page

This morning, I attended a press conference held by AITI and it was regards to the official announcement of the FREE incoming calls for both mobile operators – DST and Progresif Cellular. Before the announcement came, both the local mobile operators have taken quick steps to implement the new move of removing the charges for incoming calls. Awesome!! I shall go more into details in my next post. Finally after 20 years, DST has officially removed charges for incoming call and Progesif Cellular have also made it a win-win situation for their customers. This initiative was from AITI for your information to benefit the end users of mobile users in Brunei Darussalam.

My Chinese year celebration has been slightly muted and that’s how I wanted it to be anyway. I’ve been feeling the pinch in terms of my sleeping patterns but it should re-adjust to its usual timing …. in a few weeks’ time 😀 My apologies for those invitations that I wasn’t able to make it. There were simply too many invitations to entertain. I have a few more before the end of CNY which falls this Thursday. This year, I only managed to catch two lion dance performance. It must have been tough for the other associations with the newer laws on lion dance in Brunei.

At Chin Wei’s open house last night

A quick catch up with Lily Chiam over her small CNY lunch invitation

Ok, about time for me to sign off first and blend into my social world of visiting friends (open house). I’m craving for maggi curry but I don’t want to burden our home chef 😀 I’ll just wait an extra hour before I eat at my friend’s open house tonight. Thank you for reading and thank you for your patience. You can always stalk my IG aka instagram for updates 😀 and Happy Birthday to my sister, Muji, and love you loads 😀