Thumbs up to Mixmediaworx

It’s happening today and extended till Sunday. This is the week to commemorate “Farmers’ and Fishermen’s Day and this is the 2nd time Brunei celebrated this event since His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam declared that the event should be celebrated every 1st November.

Around 200 booths participated in the jam packed event and it’s located at Recreational Park at Kg. Parit (along Jalan Mualat/Limau-Manis) and I tell you that it was so congested yesterday when I dropped by for a quick coverage. The car queue was pretty long and I’m pretty sure Sunday (tomorrow) will be worse.

Exhibitions and trade fairs are opened for the public for five days from November 1 to 5 with a number of additional activities including a colouring contest, scene drawing competitions, identifying fruits, vegetables, fish and agrifood competition, digital photography competition and fish tank fishing competition.

What’s a great about the event is that I noticed a lot of families bring their kids and this is a great platform for kids to be educated on agriculture and fishery in Brunei. One set back though – the toilets. They had no water supply then but I’m not pretty sure if it’s only temporary. So my advise is to clear your bladder before you visit the carnival 😉

Well done to the organisers.. Though it wasn’t heavily advertised but wow… the crowd just kept on flowing and flowing.. and further more, this is not located at a prime area like ICC or BRIDEX. So thumbs up to the organisers.

Pehin Yahya handing over mock cheque to Lau How Teck (R), the recipient of the “Successful Farmers’ Award”. Taken on 1st November. Image courtesy of Saifulizam of The Brunei Times

Kids love to fish apparently

I’m not fond of durians but I’m sure most of you are

There’s also a quiz section on the photography section

You can grow some fruits one day

Ok, I’m not a big fan of this game though

Yes, the long queue just for the event

BRUNEI’s premier destination, The Airport Mall has signed on local creative firm, Mixmediaworx for their expertise in branding, marketing and consultation. The Airport Mall, is looking distinguish itself from what other Bruneian malls have to offer, which has prompted the partnership with Mixmediaworx, to develop a brand which will be synonymous with Bruneians.

Dk Hjh Asiah Pg Hj Damit, a representative from The Airport Mall, said: “We are pleased to announce our partnership with Mixmediaworx, Brunei’s leading and preferred creative agency, for the branding of our mall.”

She added that with proper branding and consultation from Mixmediaworx, The Airport Mall would be able set itself apart from other shopping destinations in the country. With Mixmediaworx on board, The Airport Mall will have a new and fresh exterior, a re-thought interior, a logo and consistent branding to match.

Mixmediaworx’s Creative Director Hamdi “NJ” Matussin said that it isn’t often that shopping centers in Brunei have strong and recognizable branding. “The idea is not to rely heavily on major tenants to pull the crowd or shoppers in, but to stand out as a one-of-a-kind shopping mall that represents all its tenants as distinctly as possible,” he said.

With Mixmediaworx’s involvement, it will help with the positioning of The Airport Mall towards the local market.

“We will identify strengths, weakness and opportunity in line with creating The Airport Mall’s identity development,” NJ said, adding that the exercise will take about 6 to 12 months to complete.

The huge atrium at The Airport Mall put to good use.. Taken during the Abacus Holiday Travel Fair back in October 2011

The logo, which will be unveiled on November 11, took around a month to be confirmed. NJ added: “Our association with The Airport Mall will see a whole new brand concept for the mall, inside and out.”

With most malls in Brunei having with cinemas or hotels to pull crowds, The Airport Mall is looking to go a different direction. Mixmediaworx believes that although challenging, they will be able to propose and suggest the right approach to make The Airport Mall Brunei’s preferred destination.

Dk Hjh Asiah said that with their property, one of the biggest advantages is the huge atrium which will be able to host a wide array of events or roadshows. “Currently, Alhamdulillah… we are more than 80 per cent full in terms of confirmed tenancy. With the appointment of a creative agency, this is our serious next step. We believe that they can market and brand our product, The Airport Mall, to be a success,” she said. Text courtesy of Mixmediaworx.