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Archive for 21/11/2012


Brunei to host ASEAN Summit 2013

Written by Rano Iskandar. Posted in RA News


Brunei to host ASEAN summit 2013


Next year Brunei will be hosting the ASEAN Summit which will be another important calendar event in 2013. Last Tuesday, His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam received the ASEAN chairmanship for 2013 from this year’s host Cambodia. The 3 day event concluded where His Majesty joined other world lears in Phnom Penh at the 21st ASEAN Summit.

The theme for next year ASEAN Summit will be “Our People, Our Future Together” and this will be the fourth chairmanship for Brunei. It’s also very likely that President Barack Obama will be attending the event next year.

His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam (R) receiving the ASEAN gavel from Cambodia’s Prime Minister Hun Sen during the closing ceremony of the 21st ASEAN Summit in Phnom Penh yesterday. Image taken from namnewsnetwork.org

His Majesty’s titah at the closing ceremony of ASEAN Summit 2012 at Phnon Penh – “Thank you very much, Prime Minister and my congratulations on the very successful meetings you have chaired since we gathered here last week. I wish to commend you also for the leadership and commitment you and your government have given to ASEAN over the past year.

Like almost every aspect of our work in our Association, the role of the Chairman has to adapt to rapidly changing events and situations. Cambodia’s chairmanship has been in this spirit and it is much appreciated.

I’m sure colleagues wish to join me in also expressing our appreciation to the Secretary General and our Secretariat, for their dedication and hard work in supporting this Association.

Your Excellencies … This will be the fourth time that Brunei Darussalam has had the honour and the responsibility of chairing ASEAN. Over the years, the task of the Chairman has grown in scope and complexity.

This is clearly illustrated through the statistics recorded by our Secretariat, which show that the ASEAN Community has more than tripled in size since its founding. Even more significantly, the original total population of ASEAN as a whole of 200 million people, has now reached 600 million, 200 million of which are under fifteen years old.

It is estimated that to this figure is added one thousand new ASEAN citizens who have been born since last week. This means that young people make up 40 % of our community today. They will join us in facing both the challenges and opportunities presented by globalisation.

Addressing both the positive and negative aspects of globalisation constitutes much of the task facing Brunei Darussalam as Chairman, but in carrying out our responsibilities, we are guided always by the principles of chairmanship set out in Article 32 of our Charter.

We will continue the strengthening of ASEAN’s central role in Southeast Asia, by encouraging consensus without compromising any member’s legitimate national interests, nor disregarding the legitimate interests of our partners.

Above all, we will work to safeguard the wellbeing of our ASEAN Community as a whole, as expressed in the theme we have chosen:“Our People, Our Future Together.”

I wish to thank our fellow members of ASEAN for the confidence they are placing in us as Chairman for the coming year. Rest assured that Brunei Darussalam will do its utmost to justify that confidence.”

US, Brunei, Indonesia propose sustainable energy partnership


The United States will provide up to $6 billion for a comprehensive partnership for a sustainable energy future as part of an initiative with Brunei and Indonesia.

“Energy and the environment are among the most pressing issues confronting our region,” the White House said before President Barack Obama left for Washington Tuesday.

The regional partnership was proposed by Obama, Brunei Sultan Hassanal Bolkiah and Indonesian President Susilo Bambang Yudhoyono at the East Asia Summit earlier Tuesday.

“Recognizing the key roles in the coming year of Brunei as it assumes Chair of ASEAN and the East Asia Summit, and of Indonesia as it takes up the Chair of APEC, President Obama looks forward to working closely with both countries as well as the range of partners across the region to advance energy and sustainability cooperation,” a statement said.

The White House said the partnership offered a framework for energy and environmental cooperation across existing forums to ensure affordable, secure, and cleaner energy supplies.

“Bilateral and multilateral energy and environmental initiatives are flourishing in the Asia Pacific,” the statement said.

“The United States, in partnership with Brunei and Indonesia, will help coordinate and enhance these efforts, share best practices, and leverage existing initiatives.”

U.S. President Barack Obama, center, joins a group photo during the East Asia Summit with, from left, Japan’s Prime Minister Yoshihino Noda, Indonesia’s President Susilo Bambang Yudhoyono, Brunei’s Sultan Hassanal Bolkiah, Obama, Cambodia’s Prime Minister Hun Sen, China’s Premier Wen Jiabao, Australia’s Prime Minister Julia Gillard. Photo: Vincent Thian / AP

Existing energy initiatives include the ASEAN-United States Energy Cooperation Work Plan, the APEC Energy Working Group and East Asia Summit Energy Ministers. Key regional priorities are renewables and cleaner energy, markets and interconnectivity, the emerging role of natural gas and sustainable development.

“We will engage with the private sector as well as partner countries in the region to determine specific projects within these four priority areas,” the statement said, adding that work was also envisaged with the World Bank and the Asian Development Bank.

“With an estimated $9 trillion needed in investment in electricity alone through 2035 to meet growing demand in the region, there is enormous potential for U.S. industry to play an important role in the region’s energy future.” Source: The Cambodia Herald.

APICTA Awards 2012



KFC Doraemon promotion


Walkabout for a cause pictures Part II


KFC Doraemon promotion





Freedom is the best form of love

Written by Rano Iskandar. Posted in RA News

Drive safe peeps!! 

Promotion at Tasek Brasserie

Icon Design Store

Click image to enter website

Gert Schriever, the co-founder of ICON Design Store

Now this is something different that you don’t come across every day. A boutique furniture shop run by two passionate European furniture collectors – Rick Van Aagten and Gert Schriever, both whom are quite familiar with the Brunei community. It was just an idea that both came up with in starting the business and that was how ICON Design Store came about – iconic furniture designs at very affordable prices.

What can you expect at ICON Design Store? They have a good mix of contemporary and mid century modern designer classic furniture inspired by famous designers with a price range from B$100 up to B$5,000. They also provide delivery services as well as consultant services.

The shop is located at Batu Bersurat at the new building behind Red Canopy and not far from Fun Bee Park. The building is called Sempurna Complex and you can call 242 7351 for details. You can also order from their website by clicking here and there are tons of choices too.

Some of the European collections at the store

A classic modern feel furniture

Gert and Rick, the co-founders of ICON Design Store

I had a quick chat with Rick, co-founder of ICON Design Store and here is what he has to say.

RA: Why Brunei? Is it safe to say that icon is the first concept that have these type of collections? 

Rick: We think it is safe to say that we are the first concept to offer a wide range of modern classic designer furniture in Brunei. Why Brunei? Because it was simply not available here upon til now 😉

RA: I remember you mentioned that furniture you brought in are replicas but still good quality ones. How much difference in terms of price range of the originals? 

Rick: We work hard to ensure that all of our products are manufactured to the highest quality standard from the best materials. It is genuinely important to us that we consistently meet and exceed our customers’ expectations with every single piece of furniture that we sell. Put simply if we think any item isn’t good enough to display within our own homes or office, then we won’t sell it to you!

In terms of pricing; for example an original classic piece like the Borge Mogensen Lounge Chair sells for more than B$20,000 while we are selling a high quality reproduction for B$2,500 – only a fraction of the original price. Designer furniture is now within reach of many more people than just to those lucky few who can afford it.

RA: Can a distinguished and knowledgeable customer tell if the furniture is not of good quality by testing it out for a few seconds? What are your perceptions of customers’ knowledge when it comes to European furniture?

Rick: Oh yes, absolutely. As mentioned earlier we only use premium quality materials, such as aniline leather and cashmere wool. Among our customer base are architects and interior designers who are very pleased with the quality of our furniture. They also purchase our products for their own homes, which gives us the confidence to say that we are actually selling quality furniture.

We were happy to see that so many Bruneians are familiar with designer furniture. On the other hand designer furniture is becoming more and more mainstream as it is seen in many movies, tv-series and commercials. As well as the fact that reproductions of classic design are now made affordable.



RA: Your concept is definitely targeting the average and above average income bracket customers. It’s a niche market. Will this be a challenge for icon?

Rick: It is definitely a niche market which is always a challenge, but that also comes with a lot of potential since we are the first to enter the Brunei market with this concept. However we also hope to attract the lower income bracket customers since our furniture is simply affordable compared to other available furniture in Brunei. But it is also a question of taste; some like it, some don’t.

RA: Do you offer instalments for customers? Do you think Brunei has a strong buying power?

Rick: We offer our clients 0% instalment plans on credit card payments through Standard Chartered and Baiduri. Most Bruneians coming to our store know exactly what they want and are very determined to get what they want, so from our experience Brunei has a strong buying power.

RA: Do you offer ID services? if you do, please elaborate.

Rick: Yes, we provide interior design services for commercial and residential projects from small scale remodeling to complete renovations.

RA: What is your most sellable item? And also what’s your favourite item in the store? 

Rick: At the moment our hottest item is the Eames Lounge chair designed by Charles & Ray Eames in 1956. The chair and ottoman are made of curved plywood and upholstered with the finest aniline leather which makes it an exceptionally comfortable chair which is also my personal favourite. Consider it sold once you sit in it… 😉

Family Fun Day at Jati


The winners of the B-Class Challenge

Jati Transport Sdn Bhd, the sole agent for Mercedes Benz in Brunei Darussalam, held a Family Fun Day yesterday as a gesture for its loyal customers, friends and family.

Entertainment and games were set up for visitors, including magic tricks by local magic store Spades, face painting, fishing games, a bouncer, balloon-twisting clowns and more.

The most popular game was the B-Class challenge, where families of four compete against one another to load the car with cargo prepared by Jati Transport, and the team to complete the task in the fastest time would win Mercedes-brand luggage by Samsonite, worth about $700.

The Fun Day event also offered food and refreshments such as murtabak and soto, as well as sweet treats such as cotton candy and Mr Softy ice cream.

Mercedes Service Advisers were also present at the event, ready to answer questions on any of the Mercedes vehicles.

Customers were also treated to a demonstration of Mercedes’ auto parking system, which was conducted right outside the showroom. Ammirul Adnan of The Brunei Times.





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