Progresif and Itsybytes with the Progresif brochure where some pages have augmented reality features. Check them out
Augmented reality is here….. Woohooo.. I’ve came across this at IT events a few years ago and I was kinda interested with this idea. Basically it turns one dimensional page alive 😀 All you need is an app and of course, the paper or brochure has to be programmed to create the 3D effect.
This morning I had the privilege to have a coffee talk with Progresif and Itsybytes, an IT company at Starbucks Coffee at Beribi.
Present were Roger Plahay, Progresif’s Chief Financial Officer, Devin Edwards, Progresif’s Chief Marketing Officer and the founder and representatives of Itsybytes.
Progressive partnered with Itsybytes to create an interactive feel to Progresif’s brochure which is published quarterly. So in the edition of Oct to December, some of the pages in Progresif’s brochure has elements of augmented reality which gives the readers a different experience on the knowledge while reading the brochure.
Devin believes that this will spur more creativity in Brunei alone and this will also helped SMEs to venture out with newer, creative ideas to get their message across to the community, using different kinds of reach. Progresif has been working closely with Itsybytes for a year and finally both of them have synergise their strengths to make it more impactful and meaningful for readers and also potential clients in the future.
Do check out the latest Progresif brochure and tell me what you think.
Some of the examples how the Augmented Reality will look like on your tablet or smartphone
The latest brochure from Progresif