The VIPs during the launch of the 23rd Consumer Fair at the International Convention Centre
Yang Berhormat Pehin Orang Kaya Seri Kerna Dato Seri Setia (Dr.) Haji Awang Abu Bakar bin Haji Apong, Minister of Home Affairs graced the 23rd Consumer Fair
The Guest of Honour paid a visit to Cuckoo Pavilion
Meet the sleek PRIME X2. An outdoor water filter built for outdoor filtration, that is built with superior elasticity and high filtration effectiveness. From your laundry to your garden, enjoy purified water in all that you do at home with an outdoor filter unlike any other in Brunei. Do check it out at Consumer Fair.
One of the entrances for Consumer Fair
Guest of Honour visiting Dare booth in promoting Bruneian Made products
Toy Warehouse Sale
A popular spot even on the first day
Guest of Honour at BIBD Pavilion
Hello Katherine. Her company has been a strong supporter of CF
Kurapak launching his new product while Hitesh gave it a thumbs up. Check out Kurapak’s Latte at the food zone area of Consumer Fair
Taiwan booth at Consumer Fair
One of the reasons why this area is not being used for Consumer Fair because of the Yayasan event taking place today.
Both coffee vendors complementing each other
Malaysian vendors making their presence at Consumer Fair
CF King, distributor for Asus, participating in this year’s Consumer Fair
As part of its stakeholder engagement plan initiative, The Safety, Health and Environment National Authority (SHENA) hosted an Introductory and Hari Raya Gathering event for its stakeholders yesterday at The Garden’s Veranda, Rimba.
Present at the event was Yang Berhormat Dato Seri Setia Dr. Awang Haji Mat Suny Bin Haji Mohd Hussein, Minister of Energy, Manpower and Industry, as the Minister responsible for SHENA.
Also, in attendance were Yang Mulia Awang Haji Azhar Bin Haji Yahya, Permanent Secretary (Energy) as Authority to SHENA, including other high-ranking Government Officials and Government Health, Safety and Environment (HSE) focal points from various ministries as well as relevant stakeholders from industry.
The Hari Raya event aimed to foster good relationship with stakeholders and create awareness on the establishment of SHENA and its mandate.
SHENA is the national authority for workplace safety and health, including environment and radiation matters. The Safety, Health and Environment National Authority Order, 2018 was enacted on the 6th October 2018. SHENA has been set up to enforce the following legislations:
1. Workplace Safety and Health Order (WSHO), 2009;
2. Environmental Protection and Management Order (EPMO), 2016 and
3. Radiation Protection Order (RPO), 2018.
Any inquiries or further clarification about SHENA, please visit SHENA website at www.shena.gov.bn, or contact +673 2382000 or email at email@example.com.
Mercedes-Benz Star Select. Currently Jati Transport Sdn Bhd is offering 25% discount for 5-8 year old models of Mercedes-Benz and 35% discount for 9 years and older models of Mercedes-Benz.
If safety is your top priority, they have just the thing for you: Mercedes-Benz Star Select, the maintenance programme for 5 years and older models. It saves you up to 35% on all repairs.
Owing to increasing demand, the Special Offer will now be extended to 30th Juen 2020. Do call them at 2441763/2441777 to find out whether Mercedes-Benz Star Select is available for your Mercedes.
Baiduri Bank, in collaboration with First Emporium & Supermarket (Branch) launched the Shop and Win promotion for Baiduri Bank’s credit and debit cardholders.
During the promotion period, with every BND50 spent and paid using a Baiduri Bank issued credit or debit card, customers will receive one chance to enter the Shop and Win draw and win shopping vouchers.
The grand prize for the draw is worth BND2,000, second prize is worth BND1,500 and the third prize is worth BND1,000. In addition, the fourth prize is worth BND500. Consolation prizes are also available where 6 winners stand a chance to win BND300 each and 10 winners stand a chance to win BND150 each. In total, there are 20 prizes to be won.
To be eligible, simply spend a minimum of BND50 in a single receipt between 17 May to 23 June 2019 and pay using a Baiduri credit or debit card.
Additionally, every Saturday and Sunday, Baiduri credit and debit cardholders are also eligible to redeem weekend treats depending on their spending. With BND50 spent, Baiduri cardholders can redeem 1 bottle of CIF dishwasher liquid or 3 bottles of Golden Pan drinks. With BND100 spent, Baiduri cardholders can redeem 1 bottle of 2-litre cooking oil.
Terms and conditions of the promotion can be viewed on Baiduri Bank website at www.baiduri.com.bn under the Promotions section, or on the Baiduri Bank mobile app – Baiduri Deals. For more information, customers may also contact the Baiduri Bank Customer Helpline at 2449666.
Baiduri Bank is one of the largest providers of financial products in Brunei, and holds franchise to four major card brands – Visa, MasterCard as well as UnionPay.
FashionValet General Manager Nadia Norzuhdy and BIBD Head of Retail Banking Hajah Nurul Akmar binti Haji Md Jaafar. Photo by Bahyiah Bakir of Borneo Bulletin.
Founder of @mukaku_comestics and @assalwaa.beauty.spa with HRH Princess Amal Rakiah
The annual event is back once more. Ladies will be spoilt for choices as they readied themselves for the upcoming festive of Hari Raya. The FashionValet pop-up event is currently being held at Indera Kayangan Ballroom and the first opening hours of the event was made exclusive to BIBD Perdana customers.
Now the event has been opened to public until 4th May (tomorrow) and it will be until 4pm.
Vivy Yusof made a one day appearance for her fans and of course, she’s the co-founder of FashionValet. Hajah Nurul Akmar binti Hj Md Jaafar, BIBD Head of Retail Banking, shared that BIBD’s partnership with FashionValet is more than just an annual pop-up event as it also showcases the local entrepreneurs at hand where they can be connected outside Brunei waters.
Some of the local vendors participating were Baitaal Hijab, Mumtaz Collections, Rozai Hijab, Mukaku Domestics and Mudaser. They were selected according to their ability to export and they will be trained by FashionValet on the know-how when it comes to being international. The said brands have already a proven track record locally and now it’s time for them to shine further. They also fall under the BIBD Catalyst program.
Good news for BIBD cardholders is that throughout the event, BIBD debit and credit cardholders will be entitled to exclusive discounts and earn double BIBD Hadiah Points which can be used to pay for utilities, donations, air miles and more.
So hurry yourself to FV pop up event before it’s over. Happy shopping and thanks to BIBD for making this possible yet again.
Yuslinayati Yusof the grand winner of Pan Bright Travel Service 5th Travel & Win a Hyundai or Birkin campaign with her family and the manage of Pan Bright Travel Service
The top three winners of the Pan Bright Travel campaign promotion
Finally the conclusion to the long campaign, again organised by Pan Bright Travel Service, where one could walk away with a Birkin bag or drive away a Hyundai Accent. Pan Bright has already become a household name in Brunei Darussalam when it comes to booking your flight tickets or your preferred travel agent. I was hoping to be short listed since I bought a few tickets from them as well but perhaps next time would be a much luckier prospect for me 🙂
Last night saw the top 15 vying for the top prize as they were already shortlisted a week prior to the grand draw. The grand prize of the Pan Bright Travel Service 5th Annual “Travel & Win a Hyundai or Birkin Promotion” 2019 was a brand new Hyundai Accent or an exclusive Hermès “Birkin” bag sponsored by the said travel agent.
On hand to present the grand prize was Abdul Rahman Abu Bakar, the Managing Proprietor of Pan Bright Travel Services. The grand winner was Yuslinayati Yusof who chose the Hyundai Accent instead of Birkin bag. Second prize went to Serine Khoo who won a trip to Melbourne while third prize went to Gary Young Chee Wai who won a trip to Seoul.
The good thing about the grand draw was that all the top 15 finalists will walk away with prizes sponsored by Baiduri Bank, Royal Brunei Airlines and Singapore Airlines. The prizes included return air tickets to Melbourne, Bangkok, Kuala Lumpur, Singapore, Ho Chi Minh, Tokyo, Seoul, Osaka, Beijing and Royal Skies Miles valued from 10,000 to 25,000.
Members of the media, senior management of Pan Bright Travel and other representatives from Royal Brunei Airlines, Baiduri Bank, Tourism Malaysia (Brunei) and Sabre Brunei were present to witness the event.
Second prize went to Serine Khoo who won a trip to Melbourne sponsored by Royal Brunei Airlines
Third prize went to Gary Young Chee Wai who won a trip to Seoul sponsored by Singapore Airlines
Consolation winners flying on Royal Brunei destinations
Consolation winners flying on Singapore Airline destinations
The short listed draw held last week prior to the grand draw
Jovian Mandagie with partners of the Boxing event next week
Continuing the success of 2 consecutive years of the annual ‘Raya’ sales event, JBoxing is returning to Brunei for its third year with brand new image, bigger venue, greater deals and more options from Jovian Ready-To-Wear for people to choose from.
Taking place at the Mercedes-Benz Autohaus from 26th to 28th of April 2019, 10 AM to 10 PM, the event is presented by the Bruneian powerhouse atelier and multi-label store, Bajoo Butik who remains as the Title Partner for the event and with an exclusive partnership with Jati Transport Sdn Bhd that is set to give a new reach, exposure and higher milestone.
“We have been so blessed with the overwhelming response we had received from our dearest Jovianistas in Brunei every year that without a fail, it’s the most exciting thing for us to keep coming back here. And this year, we thought we wanted to offer something bigger than what we’ve done before. New partners, new space and (of course) new collections!” –Dato’ Jovian Mandagie, Chief Executive Officer of Jovian Apparel Sdn Bhd and Creative Director of Jovian Ready-To-Wear.
Jackie Lim, founder of Bajoo Batik, with Jovian Mandagie
The crowd last night at Mercedes-Benz Autohaus
Jovian speaking to the audience
To fill a much bigger space at the Mercedes-Benz Autohaus’ flagship showroom, the event will carry a range of new collections from ‘Secret Garden’, ‘Jovian x Ria Miranda’, ‘Jovian Men’, ‘Jovian x OhMostWanted’, ‘Retro Raya’ and ‘Lace Edition” from Jovian Basic Raya. Not to mention, there will Jovian Hijab Exclusive to be launched exclusively during J Boxing Brunei only.
Joining in as the official Event Partner for J Boxing, Maszalina Event Management Services is the brainwork behind this year’s event setup to ensure the best shopping experience. With over 16 years in the field, Maszalina Event Management Services has handled massive production from corporate events, wedding, sales event, annual dinner, expo, and many more.
Apart from that, J Boxing is also supported by its other main corporate partners such as Mix Media Worx as the Official Digital Media Partner, Nyonya as the Official Catering Partner and CItyneon as the Official Media Display Partner.
For this three-day event, Jovian Ready-To-Wear will give away 15 special items to 5 lucky shoppers each day, not to mention special deals and promotions that will be happening during the period of ‘Happy Hour’ that should not be missed. Prices start from as low as BND10 and discounts up to 50% on selected items.
Jovian mingling with the management of Jati Transport Sdn Bhd
Dinner at Autohaus last night
Lim Jin Lee, Executive Manager of AutoMagination (3rd from right) with representatives from TEIN, INC. Japan (in green) and management of AutoMagination during the launch of TEIN EnduraPro Series
The brand TEIN has been around in Brunei for the past few years. Many car enthusiasts will be aware of the TEIN brand as they are known for good quality shock absorbers for your car. Recently AutoMagination company has brought in newer models of TEIN absorbers which are known as TEIN EnduraPro series.
The latest models from TEIN was launched with the presence of the TEIN, INC (Japan), notably Mr. Yasushi Furubayashi, Director of TEIN, INC, Mr. Tomoaki Himeno, Overseas Sales Manger of TEIN, INC and Mr. Ayumu Kikuchi, Overseas Sales Person of TEIN, INC. Also present was Lim Jin Lee, Executive Manager of AutoMagination, the sole distributor of TEIN products.
For the record, TEIN, INC. is a well recognized reputable manufacturer and distributor of high-quality automative suspension parts. So if you really, really, really want good quality suspensions, the choice is definitely TEIN.
Now with a better version, the EnduraPro Series, you can expect comfort, reliability, durability and adjustability to cater to different road conditions (especially in Brunei), streets, highways and winding roads for better ride quality.
The new feature being highlighted is the Hydraulic Bump Stopper (HBS). Basically this feature helps to convert the impact of the stroke to thermal energy (heat) and absorb it. This means it reduces the impact that disturbs the vehicle’s behaviour. This also means less damage or harm on the dampers in the long run and hence, increases the durability of the shock absorbers.
If you prefer a much better absorber, then I would recommend the EnduraPro Plus because it’s adjustable – whether you want it softer or firmer. Furthermore, if you want a much better experience with the EnduraPro Plus, then invest in the EDFC series where it’s a gadget that sends signal via an electronic controller from the cockpit and remotely adjust the damping force.
So you may be wondering to which cars are suitable for this? Well, any comfort cars are highly recommended with the new TEIN absorbers, be it Japanese cars (Toyota, Nissan, Honda), be it Korean cars (Hyundai, Kia).
Those interested to know more about the TEIN latest products, do visit their showroom at Lambak Kanan Industrial Area at AutoMagination. Oh yea, it also offers one year warranty for all TEIN products.
Would I recommend to install one? I would say yes if you are concern too much about the roads here in Brunei and if you drive to Miri regularly, this would be so, so ideal because of the bumpy road conditions.
The EnduraPro Plus (adjustable) and The EnduraPro absorbers
Mr. Tomoaki Himeno, Overseas Sales Manger of TEIN, INC, explaining the EDFC series where you can use an electronic gadget to adjust the absorbers from the cockpit
The older models from TEIN
You can get a bundle package if you buy the EnduraPro Plus with the EDFC
Lim Jin Lee believes many customers will appreciate the durability and features of the TEIN EnduraPro series
At Auto Shanghai 2019, Audi is introducing a visionary mobility concept for the megacities of the future: The showcar, known as the Audi AI:ME, offers compact dimensions, a spacious, futuristic interior, and the ability to drive autonomously at level 4. This allows the occupants to do what they like with their time on board. The Audi AI:ME offers a broad range of high-tech features for communication, entertainment, or simply relaxation.
The body line of the Audi AI:ME demonstrates how emotion and spatial economy can form a perfect synthesis in an electrically driven compact car. There is a reason that the name AI:ME emphasizes the relation to the Audi AIcon, the study of automated long-distance operation introduced in 2017. The affinity of the body line and the concept of these two cars will become evident in Shanghai, as the AIcon will flank the world premiere on the stage of the Audi booth at Auto Shanghai 2019.
Compact architecture, electric drive: The concept
With an exterior length of 4.30 meters (14.1 ft) and a width of 1,90 meters (6.2 ft), the Audi AI:ME takes up as much traffic space as a present-day compact car. However, the wheelbase of 2.77 meters (3 ft) and the height of 1.52 meters (5 ft) indicate interior dimensions that are more likely to be found in the next higher class at least. This is made possible by the architecture of the electric drive. It allows for short overhangs and a large-volume interior without a propeller shaft tunnel. The drive unit is positioned on the rear axle and mobilizes 125 kW (170 metric hp).
For the occupants, the compact drive package offers a maximum amount of objectively available space, spatial comfort, and a great deal of variability. The Audi AI:ME is designed as a 2 plus-x-seater. Its layout relies on a variety of configurations for seat positions and stowage space. While only the individual seats at the front will be used during most journeys, the car offers space for up to four people in the front and on the rear bench if necessary.
Audi AI:On our way to automated mobility
Audi AI:ME and Audi AIcon: two concept cars whose very names refer to the new, two-letter abbreviation under which Audi is bundling an entire cluster of innovative mobility technologies. Audi AI is the cipher for a variety of electronic systems that relieve strain on drivers and simultaneously offer them new possibilities to use the time spent in the car. To this end, Audi AI also uses strategies and technologies from the field of artificial intelligence and machine learning. Audi AI also combines vehicle intelligence, which makes automated driving possible in the first place, and interaction intelligence, which turns the vehicle into the occupants’ partner. The name of the Audi AI:ME thus already makes the connection between AI and the users themselves.Audi AI systems are capable of learning and thinking, while also being proactive and personal. Thanks to Audi AI, models bearing the four rings will be both intelligent and empathetic in the future. They will be able to continually interact with their surroundings and passengers, and thus adapt themselves in a better way than ever before to the requirements of those on board.
Automated driving at level 4: Relax while gliding through the city
What is long established in rail transportation and even aviation is at the threshold of a breakthrough in automotive transportation—automated driving. The Audi AI:ME is designed for use in the city and for driving at what is known as level 4. This is the second-highest level on a standardized international scale for increasing automation. Although systems with level 4 do not require any assistance on the part of the driver, their function is limited to a specific area—such as highways or a specially equipped area in inner cities. In these places, the driver can completely transfer the task of driving to the system. The driver needs to resume the task only when the car leaves the area defined for fully automated driving. By contrast to the Audi AIcon, a vehicle with level-5 function that is always fully autonomous, the Audi AI:ME is therefore equipped with the traditional steering wheel and pedalry control elements in addition.
This means that the car, as well as the remaining road users, will drive automatically in a defined traffic area equipped with the corresponding infrastructure in the future. Self-regulating and self-controlling flows of traffic allow the vehicle to glide along calmly, avoiding heavy longitudinal or lateral acceleration. This is an important requirement for the occupants of the car to be able to detach themselves mentally from the traffic around them.
Luxurious refuge and high-tech control center: the interior
Audi AI fundamentally changes how automobiles are used and significantly enhances the time spent on board. The car is increasingly becoming a “third living space” alongside our homes and workplaces. It is thus only consistent that the Audi designers did not subordinate the interior of the Audi AI:ME to the shape of the body. On the contrary. They prioritized the interior and made it the core of the whole vehicle. The focus here is less on the traditional connection between driver and vehicle—steering wheel, instruments, pedals—and more on the time spent in the automated vehicle. This is why these control elements are retracted with an elegant and sophisticated choreography and are then almost fully concealed by a stowage compartment with a surface made of open-pore walnut wood.
In general: Stowage space will become more important than before in automated vehicles. The Audi AI:ME features large areas both on the cockpit cover and between the front seats that conceal a further innovative detail: Magnets serve as cup holders and hold metal cups or plates in place as required. Occupants can enjoy a relaxed meal while riding in the automated Audi AI:ME.
No matter what they are doing, the passengers can always find a comfortable seating position. The front seats are inspired by the classic lounge chair and feature a wide, comfortably cushioned seat, upholstered with textile material in warm shades of gray. The backrests are designed as curved shells that are attached to the seat cushion only with a vertical carrier. When the pedalry is not needed, drivers can rest their feet on the supports under the dashboard, such as on an ottoman. On the rear bench, which reaches around to the side sections of the car, occupants can vary their seating position almost any way they like.
The horizontal angle in the deep window in the interior is a significant element of the side section—a feature quoted from the Audi AIcon, so to speak. It offers an obvious ergonomic advantage to the occupants: It extends the range of motion of the arm resting on the door rail and also visually increases the size of the entire interior to a significant degree.
The vehicle and as the communication and interaction systems are operated by means of eye tracking, voice input, and touch-sensitive fields in the door rail. They are positioned perfectly in terms of ergonomics and are normally integrated into the surface, making them invisible. The lighting is activated only when approached, and guides the user’s gaze to the functional surfaces.
There is a multifunctional, three-dimensional OLED monitor that runs below and along the entire length of the windshield and is used primarily in dialogue with eye-tracking control. Terminologically coded function menus, for example for navigation or infotainment, can be activated with the eye and then open up further levels that move from the background into the sharp view mode on the 3D monitor.
There are VR goggles on board for the visual output of the infotainment system. They turn Internet use, watching movies, or even interactive gaming into a fascinating experience for the passengers. Audi demonstrated the possibilities that await us in the future with the Holoride system at the CES 2019 in Las Vegas. Here, the vehicle’s own movement is detected by a sensor system and then integrated interactively into the visual course of a game. Passengers feel like they are literally in the midst of the action.
The occupants experience the interior of the Audi AI:ME not simply as a means of transport, but as a luxurious atmosphere with numerous high-tech features. It also literally acts as a filter that keeps out the omnipresent traffic all around. The high-quality audio system is coupled with noise compensation that can completely suppress the outside noise level by means of active noise control. This allows occupants to enjoy meditative silence or listen to music in concert-hall quality in the Audi AI:ME.
Surfaces and structures that are familiar from the home environment dominate even in terms of the materials. High-quality textiles, some of which are made of recycled products, wood, and the touchpads in the door rails made of the mineral composite material Corian, which is particularly pleasant to touch, give the predominantly technical character of the vehicle a cozy and luxurious touch. The interior gets its special ambiance from the tension between the natural and technological elements. Large glass surfaces in the deep windows and the roof area make the interior light and transparent. Electro-chromatic control can insulate the entry of light and heat if necessary, and shield the interior with the continuously tintable windows. Filigree wooden struts in the roof area create a pergola above the interior.
The use of real plants in the interior of the automobile is a first. Vegetation, which is rarely found in the hostile city environment, gives occupants a feeling of proximity to nature and helps to objectively improve air quality in the automobile at the same time. Sophisticated filter technology prevents odors from traffic and the city from entering into the interior of the Audi AI:ME in the first place.
Systems that determine the stress levels for vital parameters also serve the wellbeing of the occupants. Intelligent algorithms allow the Audi AI:ME to get to know the driver better and better and improve their options in a specific manner.
A face in the crowd: the exterior
The Audi AI:ME is immediately recognizable even in the rearview mirror: Its face is characterized by the hexagonal Singleframe with the inverted shape and surface typical for an electric Audi. The architecture of the body is a newcomer to the pool of Audi shapes. If you look closer, though, the relation to the Audi AIcon concept car introduced in 2017 becomes apparent. Despite the completely different proportions, there are clear similarities in the precise graphics of the contours and the long arch of the roof line. But the main connection between the two different autonomous vehicles is the significant angle in the side windows.
The exterior differs strongly from the mainstream competition. The Audi AI:ME is a targeted alternative design. More than just a hint of a wedge shape, the accentuated and drawn out wheel wells that are typical for the brand and the striking window graphics create a highly emotional overall shape. The traffic area is clearly subordinate to the small space requirement: With an exterior length of 4.30 meters (14.1 ft) and a width of 1.90 meters (6.2 ft), the vehicle fits into the compact car segment. Its height of 1.52 meters (5 ft) offers great advantages in the interior in particular, and gives occupants a sense of ample space, makes it easy to get in, and offers excellent headroom. The large side doors that open in opposite directions and are fastened at the front and back also facilitate getting into the vehicle. And yet, the Audi AI:ME does not appear as a cubic van, but exudes dynamism even at a standstill. Large 23-inch wheels emphasize this appearance.
See and be seen—the lighting With the self-driving cars of the future, headlights will have a part-time job at best because the driver will be concerned with other things most of the time and will rarely need the road to be brightly illuminated. It is another function of the lighting that takes on a more important role here: communicating with other road users. The Audi AIcon already demonstrated how digital matrix luminous surfaces can use moving graphics to output clearly understandable signals relating to the driving condition and, of course, also to mark the vehicle itself.
The Audi AI:ME takes this approach one step further: As road users come even closer in the city, the traditional positions of the front and rear lights are often not visible. Because of this, Audi lighting designers integrated LED elements in the body in an unusually high position above the wheel wells, where they are visible from all angles. This 360-degree communication is an important additional safety feature for pedestrians or cyclists.
Like in the AIcon, the LED units at the front and the micro matrix projectors can use easily identifiable symbols to signal to pedestrians when the AI:ME is letting them cross the road, for example. The graphics can be projected onto the road or a wall. This function is also used to illuminate the door area to ensure that occupants can enter or exit the vehicle safely and also to mark the vehicle for other road users. The matrix projectors can also provide additional safety to other road users with weaker lighting by automatically illuminating their surroundings.
The Audi AI:ME features a further innovation: It can interpret signals from other vehicles and use its own lighting technology to amplify them if this benefits the surroundings. Example: A vehicle driving in front indicates danger with faint hazard warning flashers. The AI:ME can detect this signal and amplify it with projections and the LED units on the body so that it is clearly visible to all road users.
As a level 4 vehicle, the Audi AI:ME is equipped with bright LED headlights and perfectly visible brake and tail lights for all those situations in which drivers take the wheel themselves. When driving actively, being able to see is just as important by night as it is by day in the future, too.
Mobile for hours: the drive architecture
Audi took a targeted approach to tailoring the specifications of the AI:ME to the scope of use of a city car. This means that extreme acceleration values and top highway speeds are just as obsolete as high cornering speeds and ranges that are suitable for driving long distances. An automobile like the AI:ME will drive predominantly in the speed range between 20 and 70 km/h (12.4 and 43.5 mph) and will often have to remain mobile for hours at a time without charging. However, long ranges in terms of kilometers are less relevant than the ability to make good use of the operating time.
The engineers therefore drew on a comparatively simple, yet light, basic configuration. A battery unit with a storage capacity of 65 kilowatt hours is sufficient for meeting these requirements. A permanently excited synchronous motor that can mobilize 125 kW (170 metric hp) if necessary operates in the area of the rear axle of the AI:ME. A fraction of this is usually sufficient for keeping up with the flow of city traffic. Thanks to brake energy recuperation and its comparatively low weight, the Audi AI:ME exhibits extremely low energy consumption even in city traffic.
The axles and other components of the suspension are found in the portfolio of compact sister models of the Audi portfolio. The tried and tested combination of adaptive dampers and small unsprung masses ensures good ride comfort in the city. The body is made of a light-weight multi-material compound consisting of high-tech steel, aluminum, and plastic components, particularly in the attachments.
Audi on request: innovative offer concepts
After the Audi AIcon, which debuted at the International Motor Show in 2017, and the radical Audi PB 18 sports car, which was introduced in the summer of 2018, the Audi AI:ME is now the brand’s third vision vehicle to present an offer for use in clearly defined areas (“use cases”). While the Audi AIcon offers the qualities of a business jet for long-distance drives, the PB 18 is a vehicle for the occasional trip to the race track. The Audi AI:ME is the perfect companion for use in conurbations. A fourth vision vehicle will complete the concept quartet at the International Motor Show in September 2019.
The top priority given in the specifications for these test mules is not to design an all-rounder for the versatile and long-term spectrum of use of a heterogeneous clientele. These are highly specialized premium automobiles that can be ordered as needed and with extensive possibilities for individualization as part of an on-demand offer. This approach is based on the requirement profile of many customers, especially in urban areas, which is undergoing a transition. Automobiles are to be available and ready for use upon request and should ideally be custom tailored, but they need not pass into permanent personal ownership. However, premium customers still demand that they can order their automobiles with as many individual features as possible—and, of course, with the same high quality they are used to and expect—from the Audi.
Customers who book a vehicle will then not only get their desired vehicle, but can also have it configured to suit their personal preferences as far as possible. The color, interiors, and technical options can be pre-configured online with the app or via the driver details stored in the “myAudi” system. Even drivers’ preferred interior temperature, the perfect ergonomical seat adjustment, and their personal music library are already activated when they get into the car.
This offer is accessible and easy to use via an app that connects the vehicle order, personal preferences of the user, and numerous options that can be used while driving. Users make use of this app to order their Audi AI:ME and can preorder the car with two or more seats, and even a child’s seat, as required. They will find the AI:ME at the requested time and in the agreed-upon place and can simply park it somewhere after using it. In zones with the appropriate equipment, the vehicle can even travel between the depot and the customer’s address without a driver.
The app, which is operated via a smartphone and in the car itself, also serves as an assistant and intermediary for many other services. For example, it can be used for spontaneous communication with friends via the Internet or social media. Users can take selfies on board and share them in social networks. They can access the entire Internet for the purposes of entertainment, research, and service. Users can order food on the way and make a quick, automated stop at a restaurant to have it delivered to the car, and then enjoy their meal in the vehicle on their way home.
The connection between the user’s home network and the Audi AI:ME even allows users to continue watching a movie using the VR goggles in the car, picking up where they left off at home. On their way home from work, they can close their eyes, enjoy the silence on board, and relax.
The Audi AI:ME becomes a fixed point in its user’s personal digital biotope. The tedious daily journey from A to B turns into an enjoyable ride with free time. After they have arrived at their destination, the users can get out of the car, relaxed and in good spirits, and do not even have to look for a parking spot or charging station. The Audi AI:ME will find its own way back to the depot.
“Audi on demand” is available in metropolises on several continents and is already the perfect example of the future expansion of Audi’s offer into a global mobility service provider. With the simultaneous expansion and specialization of the vehicle fleet, this program will become even more attractive to customers with high demands in the future. The premium vehicle offer itself and the digital integration of the automobile and living environment will give the Audi brand a head start in this segment, too: Vorsprung durch Technik.