Introduced on the 2018 Audi Q5, Quattro Ultra is a new improved Quattro all-wheel drive system that is more efficient while still ensuring optimal grip in any condition.
The major difference between the standard quattro and quattro Ultra is the presence of a two-clutch system which enables the rear differential to be decoupled when all-wheel drive is not needed.
In normal conditions, the car will drive off and continue in front-wheel drive and all the wheel drive “on demand” standby, with the system automatically kicking in the moment surface conditions require it. Thus saving fuel by about 0.3 litres which is quite impressive.
At the start of 2016, the new Audi A4 all road quattro became the first Audi model to feature quattro with Ultra technology.
Audi turns the car into a virtual reality experience platform at CES
· Audi e-tron takes backseat passengers on adventure through outer space
· Technology combines VR content with vehicle movements in real time
· Debuts “Marvel’s Avengers: Rocket’s Rescue Run” futuristic prototype created with Disney Games and Interactive Experiences for CES showcase
· Start-up company, holoride, to establish new entertainment category via open platform
Audi e-tron takes backseat passengers on adventure through outer space
Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.
Audi is demonstrating the immersive futuristic technology with “Marvel’s Avengers: Rocket’s Rescue Run,” an in-car VR experience for backseat passengers being brought to life by Disney Games and Interactive Experiences. Wearing VR glasses, the passenger in an Audi e-tron is transported into a fantastical depiction of outer space: The Audi e-tron now functions as the ship manned by the Guardians of the Galaxy, as the passenger makes their way through an asteroid field together with Rocket, a character that will appear in Marvel Studios’ Avengers: Endgame in spring 2019. Every movement of the car is reflected in the experience in real time. If the car turns a tight corner, the player curves around an opposing spaceship in virtual reality. If the Audi e-tron accelerates, the ship in the experience does the same.
In order to establish this new category of entertainment on the market as quickly and comprehensively as possible, Audi is taking a new approach: The premium brand has co-founded a start-up named holoride, in which it holds a minority interest through the subsidiary Audi Electronics Venture GmbH, which developed the technology. Furthermore, Audi will license the technology to holoride. The start-up will use an open platform to allow carmakers and content developers to create and offer additional extended reality formats. “Creative minds will use our platform to come up with fascinating worlds that turn the journey from A to B into a real adventure,” said Nils Wollny, Head of Digital Business at Audi, and future CEO of holoride. “We can only develop this new entertainment segment by adopting a cooperative, open approach for vehicle, device and content producers.”
Debuts “Marvel’s Avengers: Rocket’s Rescue Run” futuristic prototype created with Disney Games and Interactive Experiences for CES showcase
From arcade games, underwater adventures and space exploration to educational trips through historical cities or the human bloodstream, there are almost no limits to what is possible. Holoride will provide a software development kit that serves as the interface to the vehicle data and transfers those into virtual realities, allowing developers to create worlds that can be experienced in-car with all of the senses. Since the visual experience and the user’s actual perception are synchronized, conventional movies, series or presentations can also be viewed with a significantly reduced chance of motion sickness.
Holoride intends to launch the new form of entertainment on the market within the next three years using standard VR glasses for backseat passengers. In the long term, the continued expansion of car-to-X infrastructure could also see traffic events becoming a part of the experience: Stopping at traffic lights could introduce unexpected obstacles to a game or interrupt a learning program with a quick quiz.
Audi and Marvel Studios have been teaming up since the inception of the Marvel Cinematic Universe, beginning with the appearance of the Audi R8 in Iron Man (2008). Drawing upon this longstanding relationship, Audi and Disney Games and Interactive Experiences together created “Marvel’s Avengers: Rocket’s Rescue Run,” to demonstrate how a backseat passenger can enjoy their journey even more using the most innovative VR technology. “Audi, Marvel and Disney Games and Interactive Experiences are celebrating Marvel Studios’ 10th anniversary with an Avengers experience that combines world class content and innovative technology,” said Mike Goslin, Vice President, Disney Games and Interactive Experiences. “While this CES demo was developed purely in the spirit of exploration and experimentation, we are constantly evaluating emerging technologies to enhance our stories and experiences.”
Starting from 4 months installment plans to 12 months installment plans from Audi Brunei
If you purchased the Audi Q7 3.0 turbo quattro 333hp/440Nm now…you wouldn’t have to pay a single thing until half a year later! Drive an Audi into 2019 without paying anything! For this and other year-end offers visit Audi Kiarong today or call 2442333 ext31
Five stars for the Audi Q3 in Euro NCAP test
The new Audi Q3 offers bumper-to-bumper safety: The compact family SUV earned the top score of five stars in the Euro NCAP (New Car Assessment Programme), one of the most important automobile safety tests in Europe.
To get the highest rating of five stars, a car has to score in all key Euro NCAP criteria. The new Audi Q3 succeeded in doing so with flying colors – in the category adult occupant protection as well as for child safety, vulnerable road user protection and driver assistance systems. The actively supporting safety systems – which include automatic emergency braking for city traffic and for highways – are included in the overall NCAP assessment with a 40% weighting for adult occupant, 20% weighting for vulnerable road users and 20% weighting for safety assist.
The new Audi Q3 has these technologies on board. The safety systems Audi pre sense basic and Audi pre sense front are standard equipment. The latter provides the driver with a visual, audible and haptic warning when critical situation involving pedestrians, cyclists and other vehicles are detected via radar. It even initiates emergency braking if necessary. Also included as standard equipment is Audi side assist, which warns of hazards when changing lanes Audi active lane assist is also standard. This system helps to prevent the vehicle from leaving its lane unintentionally. The optional assistance package bundles the adaptive cruise assist, camera-based traffic sign recognition, parking system plus, high-beam assist and emergency assist.
The new Audi Q3 is also tops when it comes to passenger protection. Components made of hot-shaped steel form the backbone of the passenger cell. They are used primarily at the transition from the longitudinal members to the bulkhead, in the center tunnel, the sills, the A- and B-pillars, the roof frame and the rear longitudinal members. The hot-shaped components, which combine low weight with extreme strength, comprise 26% of the body by weight. Their combination lays the foundation for high crash safety and rigidity.
The European New Car Assessment Programme (Euro NCAP) is supported by a consortium of European transport ministries, automobile clubs, insurance associations and research institutes. Twelve institutions from eight European countries are involved. Almost all new vehicles are tested and rated on their passive and active safety in the Euro NCAP. The program’s test requirements considerably exceed the applicable standards required under European legislation.
“Best of the Best” award in Spain: Audi e-tron is SUV of the Year
Publishing group Spainmedia singled out the fully electric powered Audi e-tron as best SUV of the year. Apart from the efficient drive technology, the premium character and the quality of the full-size SUV were particularly compelling. Spainmedia publishes the Spanish edition of the renowned luxury magazine “Robb Report” and presents its “Best of the Best” awards for products and services in twelve categories. These include watches, wines and cosmetics as well as the two automobile categories SUVs and new products. The field of entrants included more than 50 car models.
German Car Awards 2019: second place for the new Audi A6
The new Audi A6 took second place in the German Car Awards 2019. 59 models with an entry-level price under 100,000 euros competed for the awards. All these models were launched over the past twelve months in Germany. A 14-strong jury tested five of them on public roads and on the Bilster Berg racetrack near Paderborn. The automotive journalists and experts assessed a total of 12 categories, including driving pleasure, safety, comfort, infotainment, design and quality. Once again the Audi A6 proved to be a balanced, versatile multitalent in the full-size class.
“Best of Show”: Audi 100 Coupé S in “Great Wall” classic rally in China
This year participants clocked up more than 500 kilometers (310.7 mi) in the “Great Wall” classic rally in China, organized by German magazine Auto Bild. Three automobiles lined up on the starting grid for Audi China: an Auto Union 1000SP, an Audi 200 and an Audi 100 Coupé S. The coupé took the “Best of Show” award in the Yanqi Island Concours d’Elegance. Audi secured the runner-up slot in the team rankings for the rally.
Audi R8: award from CNET in the United States
The CNET consumer portal awarded the Audi R8 V10 RWS Coupé (combined fuel consumption in l/100 km: 12.4 (19.0 US mpg); combined CO2 emissions in g/km: 283 (455.4 g/mi)) the “Editor’s Choice Award” in the “Roadshow” category. The 540-hp high-performance sports car scored 9.1 out of a possible ten points; the car also came away with 9.5 points in the two individual rankings of “Performance” and “Media.” According to the jury’s verdict, the rear-wheel drive takes the excellent R8 driving experience to a new level and turns the Audi R8 V10 RWS Coupé into an exclusive option. CNET tests and assesses high-quality products and uses its “Editor’s Choice Award” to single out the best product in a total of 20 different categories.
Gold and Silver: “Q8 Unleashed” at the Cannes Corporate Media & TV Awards
The Golden Dolphin for the best webisode of the year went to Audi. That was the jury’s verdict at the Cannes Corporate Media & TV Awards. The five-part mini-series entitled “Q8 Unleashed” about a young couple from California came to life as part of the advance communications campaign for the world premiere of the Audi Q8. Produced in collaboration with Kropac Media GmbH, the series provided the first glimpse of the new SUV. In the “Best Integrated Communication” category, the Q8 Unleashed campaign was awarded Silver. Besides internal channels, the series was also shown on YouTube and Amazon Prime Video.
Audi obtains top results in digital services: victories with Forrester study and Auto Bild
Vorsprung in the digital world: A study by IT research company Forrester Research in Cambridge, Massachusetts (United States) singled out Audi as the “Strongest Performer in European Automotive Websites.” Audi’s digital offerings stood out in particular for their user experience and superb functionality. Users receive tailored offerings and, in turn, excellent content support for their decision. Top spot also went to the Audi vehicle configurator with a test organized by Auto Bild in August, further testimony to the brand’s success. The large amount of information provided was especially compelling. The magazine also praised the “impeccable presence on the net.”
High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
Combined fuel consumption in l/100 km: 7.1 – 6.4 (33.1 – 36.8 US mpg)
Combined CO2 emissions in g/km: 163 – 148 (262.3 – 238.2 g/mi)
In the Audi S3 Sedan, the 2.0 TFSI produces 213 kW (290 hp) and in combination with S tronic, torque increases to 380 Nm (280.3 lb-ft) between 1,800 and 5,100 rpm. The Audi development engineers further improved the steering characteristic and exhaust system management, making the Audi S3 Sedan very dynamic.
Equipped with the seven-speed S tronic which comes with a freewheeling function, the sprint from 0 to 100 km/h (62.1 mph) takes just 5.3 seconds in the Audi S3 Sedan. The models’ top speed is electronically limited to 250 km/h (155.3 mph).
The firmer S sport suspension lowers the vehicle body by 25 millimetres (1.0 in). Large brakes operate behind the 18-inch wheels with their S-specific design; the brake callipers are painted red (or optionally black) and adorned by S logos. The ESC electronic stabilization control acts with particular sensitivity. The electrically assisted progressive steering varies the steering ratio – it is somewhat more indirect in the center position, but increasingly more direct as the steering wheel is turned. The Audi drive select dynamic handling system is standard, with Audi magnetic ride suspension available for Brunei standard.
The Audi S3 Sedan is currently the top model in the A3 range from TCY Motors, other variants include the entry level A3 Sportback and A3 Sedan, all available for viewing and test drive at Audi Kiarong showroom.
The Audi Q5 won the compact SUV category in the Vehicle Dependability Study, the largest German car driver survey
The annual customer satisfaction studies from international market research institute J.D. Power, which have also been conducted in Germany since 2002, are well respected in the automotive sector.
The Audi Q5 won the compact SUV category in the Vehicle Dependability Study, the largest German car driver survey.
The team from J. D. Power assessed 66 model lines altogether. Around 15,000 people who have been driving their automobile for around two years were interviewed online on their experiences in the three categories of quality/reliability, attractiveness, and running costs.
All the ratings were weighted and incorporated into a ranking which singled out the brand with the lowest frequency of problems as the winner. The prize-giving ceremony was held in Cologne in mid-July.
It’s time of the year again as Audi (Brunei) will be hosting the 9th Audi quattro Cup Brunei 2018, a charity golf tournament.
The event will happen on the 20th to 22nd July at Royal Brunei Golf & Country Club, Jerudong. All golfers’ registration fees will be donated to the An-Nur Harapan Sdn Bhd, Community Service Council Belait District, Dana Pengiran Muda Mahkota Al-Muhtadee Billah for Orphans, La Vida Bhd, Learning Ladders Society, Pusat Ehsan Al-Ameerah Al-Hajjah Maryam, Seed Foundation Sdn Bhd and SMARTER Brunei.
Registration is now open at Audi Kiarong. Entry fee is BND 240 per team and format of play is Greensome Stableford (best ball).
Lucky draw for all registered golfers included during prize presentation. Closing date is 17th July 2018.
There will be hole-in-one prizes such as the Audi A6 Sedan (Hole 16) or the Audi Q2 SUV (Hole 8).
The winning team will play at World Final at the Golf Club Kitzbühel-Schwarzsee, Austria, from September 23rd to 27th, 2018.
One of the hole-in-one prizes – Audi Q2
Double Grandslam: The Audi S5 Coupé was recently named the best premium sports coupé in the Middle East Car of The Year MECOTY awards in Abu Dhabi where 16 media representatives from several Middle East countries subjected the nominated cars to a multistage selection process over a period of ten months.
The Audi S5 Sportback also won Taiwan’s Car of The Year award for Best Large Sedan of 2018. The award is presented by “CarNews” magazine, the country’s most popular automotive magazine. Among the more than 30 jurors were automotive journalists as well as car enthusiasts, scholars and lifestyle journalists.
Catch these two award winners at Audi Kiarong today to see what the fuss is about!