The new Audi Sport Brand Book has received three awards at this years “Red Dot Award: Communication Design”: The painstakingly produced Brand Book from Audi Sport GmbH took the renowned German in the categories “Books” and “Film Craft” – for the book itself and for two of the films produced for it.
“The Audi Sport Brand Book provides an insight into the world of our performance brand,” says Stephan Winkelmann, Managing Director of Audi Sport GmbH. “The book illustrates our idea of systematic technology transfer from motor racing to volume production.”
Three chapters “Performance”, “Perfection” and “Passion” characterize the Brand Book and the main characteristics of Audi Sport. 154 pages let the reader experience the entire spectrum of the brand starting with the customer racing engagement, the current R and RS production to personal driving experiences and emotions of the racing legend Tom Kristensen.
Three of the exclusive stories are supplemented with high-quality movies. These can be accessed directly from the book via QR codes or viewed on the social media channels and on www.audi.com. The large-size book and the overall high-quality look turn the large-format book into an impressive experience. Hamburg-based agency loved conceived, designed and produced the Brand Book.
The Audi Sport Brand Book received in total three awards at the “Red Dot Award: Communication Design 2017”: The award “Best of the Best” for the Brand Book movie “Rodeo” in the “Film Craft” category. The movie “Tunnel” received a “Red Dot” in the same category. The Brand Book was honored by the Jury in the “Books” category. The “Red Dot Award” is one of the design industry’s most prestigious competitions with more than 8,000 entries submitted from a total of 50 countries.
Audi has recently extended its Q family with a compact SUV. The Audi Q2 is an urban-type vehicle for everyday driving and recreation, bundling a progressive design and great driving pleasure with a high level of functionality. Connectivity, infotainment and assistance systems are on the level of the full-size category
Looking for something exciting to do this weekend? Meet the car that won gold in Germany’s Biggest Ladies’ Choice and was awarded the Red Dot: Best of the Best Award for its superior design quality and trendsetting design. Happening this weekend, Audi Brunei will be hosting a test drive event that is open to the public for everyone to experience the all new #untaggable Audi Q2!
The Audi Q2 is a small crossover compact SUV that comes with loads of exciting features such as the LED lighting inlays which are changeable up to 10 color choices creating a more personal feel. Also another highlight feature of the Audi Q2 is the progressive steering which makes the Audi Q2 to have a greater direct steering response. This provides a greater precision with less effort for easier maneuvers into parking spots and around corners. You may also want to experience the Audi drive select which is available in the Audi Q2. The Audi drive select allows you to alter the character and handling of the Audi Q2. Available modes is the Auto, Comfort, Dynamic and Efficiency – each adjusting the steering weight and throttle response to suit your driving style and road conditions.
The weekend showroom test-drive event will be held on the 5th and 6th of August 2017 from 9am until 4pm at the Audi showroom in Kiarong. Members of the public are welcome to test-drive not only the Audi Q2 but other available Audi models as well. Personally I’ve driven the Audi Q2 and so much to love about it.
Standard in the Q2 is a 5.8-inch MMI screen that is positioned high up on the instrument panel. The infotainment system can be operated by a rotary/push-button control and two buttons on the center tunnel
The Audi Q2 is a powerful SUV that exhibits a very distinct character. At the front, a strong image is created by the Singleframe grill in octagonal design that is positioned up high as well as by the large air inlets
Especially eye-catching is the low roof that descends and merges into the C-pillars with color offset blades. This contrast accentuates the sportiness of the Audi Q2
Audi driver Lucas di Grassi is the new champion of the worldwide Formula E electric racing series. After taking the lead of the standings with a lights-to-flag victory in the first of the two final races in Montreal (Canada), the Brazilian from Team ABT Schaeffler Audi Sport wrapped up the title on taking seventh place on Sunday.
Di Grassi had arrived in Canada for the final weekend with a ten-point deficit to Renault driver Sébastian Buemi. While the Swiss was ostensibly tense and, following an accident in free practice, had a horrible day on Saturday, di Grassi made no mistakes and converted his deficit with his pole position and lights-to-flag victory in an 18-point advantage.
On Sunday, di Grassi and his teammate Daniel Abt started from the third row while Buemi only took position 14 in qualifying. Following a turbulent starting phase, di Grassi and Abt dropped to positions nine and ten some of the time but, also thanks to clever energy management, were able to fight back to positions six and seven. As a result, Team ABT Schaeffler Audi Sport secured the vice-championship in the teams’ classification as well.
“Today is the best day in my career,” the new Formula E Champion enthused after the race. “I’ve believed in Formula E from day one because the world, including motorsport, is changing. Three years ago, we won the first Formula E race in Beijing and now finally the title as well. ABT Sportsline, Schaeffler and Audi Sport have done a perfect job – not least after the races in New York where we weren’t so strong. Here in Montreal, on the best race track Formula E has ever seen, we were fast from the beginning.”
Following third place in Formula E’s inaugural year and the vice-championship last year, Lucas di Grassi is the third champion in the world’s first all-electric racing series and, with a total of six victories and 20 podium results in 33 races, one of the most successful Formula E campaigners. In the 2016/2017 season, the Audi driver won two races, clinched three pole positions and seven podium places in twelve races. Only in Paris, di Grassi scored no points. In the end, this consistency was decisive in the title race, although his comebacks at the season opener in Hong Kong and on clinching victory in Mexico will remain equally unforgotten.
“For me, Lucas di Grassi is currently the most complete driver in Formula E,” says Head of Audi Motorsport Dieter Gass. “What he showed in Montreal on Saturday was simply fantastic. After New York, there probably weren’t a lot of people expecting him to be able to turn the tables in the title race anymore. But Lucas never gave up for even a second and continually motivated the whole squad to deliver top performances. The entire team around Hans-Jürgen Abt and Thomas Biermaier did an outstanding job and Daniel Abt, who was beaten a little below his potential this year, drove strong races in Montreal too. This has been a tremendous finale and a good week on the whole for Formula E. That, after BMW, Mercedes-Benz and Porsche are going to follow us into this forward-thinking racing series underlines the growing importance of fully electric motorsport. I’m already looking forward to the opener of the new Formula E season in Hong Kong in December when our factory-backed commitment opens up a new chapter in Audi’s motorsport history. With ABT and Schaeffler as our partners we’re in a very good position in the increasingly tougher competition.”
Lucas di Grassi was born in São Paulo on August 11, 1984 and lives in Monaco together with his wife, Bianca. The Brazilian won the prestigious Formula 3 Grand Prix in Monaco in 2005 and was active in Formula 1 as a test and race driver before joining Audi in the World Endurance Championship (WEC) in 2012 and mounting the podium in the Le Mans 24 Hours three times. As a test driver from day one, he helped make Formula E reality. Now, he is its new champion.
The latest Audi Q2 now available at the Audi Showroom at Kiarong
The latest Audi Q2 now available at the Audi Showroom at Kiarong
Leading a new premium vehicle segment with an unmatched entry level pricing!
The new Audi Q2 is an urban-type vehicle for everyday driving and recreation, bundling a progressive design and great driving pleasure with a high level of functionality. Connectivity, infotainment and assistance systems are on par with the full-size category vehicles.
At the front, a strong image is created by the unique Singleframe grill in octagonal design that is positioned up high as well as by the large air inlets. Especially eye-catching is the low roof that descends and merges into the C-pillars with colour offset blades (optional)-this contrast accentuates the sportiness of the Audi Q2. The rear body terminates in a dynamic way with a long roof edge spoiler and a diffuser that has an underbody-protection look. In a side view, the high shoulder line is especially eye-catching as are the concave flanks in the door area. The vehicle measures 1.51 meters (5.0 ft) tall and 1.79 meters (5.9 ft) wide. The overhangs are short with a vehicle length of 4.19 meters (13.7 ft) and a wheelbase of 2.60 meters (8.5 ft).
The new Audi Q2 is as individualistic as its drivers. A variety of equipment packages as well as expressive colours for interior trim and seat upholstery allow plenty of creative space for personal configuration. One premium standard is the LED lighting package, in which the interior is staged in a particularly attractive way with illuminated trim elements available in 10 different colours.
The Q2 resembles a typical SUV, with high door sills, good visibility and a large luggage compartment (355 to 1,050 liters (12.5 – 37.1 cu ft) of capacity). The highlight is that the driver’s seat position is sporty and low in relation to the steering wheel, like in an Audi sedan.
The Brunei launch of the Q2 comes with a brand new TFSI powerplant which outputs 116hp and a healthy 200Nm of torque. 7-speed S tronic dual clutch transmission and progressive steering (standard) makes tough cornering a thing of the past. It varies the steering gear ratio as a function of the steering input; the ratio is made more direct with large steering movements.
The chassis with damper control is optionally available, as is the Audi drive select system (for high spec only) with which the driver can set an individual characteristic for their Q2. Installed at the rear on the Brunei front-wheel drive spec is a semi-independent suspension.
Infotainment and Audi connect
Standard in the Q2 is a 5.8-inch MMI screen that is positioned high up on the instrument panel. The infotainment system can be operated by a rotary/push-button control and two buttons on the center tunnel. In addition, the system can be conveniently controlled by natural language operation and the integrated MMI search.
High spec additional equipment
• 4-mode Audi Drive Select
• Comfort key including auto luggage door
• Parking system plus including rear-view camera
• B&O sound system
• Alcantara leather
• 5-spoke Y-design 18” wheels (17” wheels on standard spec model)
• S line sports package (including Sports suspension 10mm lowered)
The Audi Q2 is already available in the market and you can have closer view of the car at the Audi Showroom in Kiarong. You can have a look at their website for more details.
The rear view of the Audi Q2
The interior feel of the Audi Q2
My take for the Audi Q2: The first look already caught my eye when I was it on @audibrunei’s Instagram account. As I saw it with my own eyes, I was even more impressed with its design. It’s like a SUB but it’s not. All I can sense is that it looks pretty slick and rugged. I love the edgy feel and look and it stands out as its own character.
I took the Audi Q2 for a spin and it’s a pretty good ride and I was used to it even after a few minutes of driving. It has good acceleration and power, not forgetting the smooth ride on the highway as we headed to Roasted Sip for a cup of nice latte.
The one test drove was the standard model of the Audi Q2 which is still good enough for me. The interesting part is if you just fork out a few thousands, you will get so much more benefits in the high spec version of the Q2.
Now two things that I was amazed by what Audi Q2 offers – 1) it’s powered by 1 litre engine but when I drove it, it felt more than just a 1 litre engine. Impressive!!! Which means any owner will enjoy the economical value of driving the Audi Q2. The thing is the value in price. Just imagine for the high spec (refer above) of the Audi Q2, you can get for less than BND 50,000. Now isn’t that very affordable, considering it’s a Q version of the Audi series.
An hour of test drive has given me more reasons for potential buyers to give the Audi Q2 a shot. Do test drive it and you will get what I mean. The Audi Q2 could be just the best deal of the season with the price and the quality that Audi has to offer. A big two thumbs up for me.
Audi Brunei Facebook page is also running the #untaggable contest relating to the Audi Q2 and it will end Tuesday, 4th July 4pm tomorrow. Have fun!!
1. Look for the Audi S3 Sedan at Little Soho, Batu Besurat.
2. Follow @audibrunei IG.
3. Post a picture of the Audi S3 Sedan (with or without you).
4. Include the #s3atlittlesoho on your post.
5. Tag @audibrunei and at least one of your friend’s IG.
6. Show your post to the counter at E.A.T. to claim your voucher.
Find the Audi S3 Sedan at Little Soho, Batu Bersurat and take a shot
This is Little Soho at Batu Bersurat
Terms & Conditions
1. No change will be given if E.A.T. items redeemed is/are under B$5.00 value.
2. Limited to 10 winners per day.
3. E.A.T. will be open from 2:00pm until 9:00pm daily.
4. Voucher only valid until the last day of Ramadhan 2017.
5. One voucher is entitled for only one winner throughout the duration of the promotion.
6. Winners cannot consist from the same family member.
The moon rover Audi lunar quattro celebrates its film debut in Ridley Scott’s sci-fi blockbuster “Alien: Covenant” which premieres worldwide this May. Audi experts have developed the Audi lunar quattro in cooperation with the German start-up “Part-Time Scientists”. It will soon embark on an actual mission to space.
Director Ridley Scott has integrated the Audi lunar quattro into “Alien: Covenant,“ a new chapter in his groundbreaking “Alien” franchise. The crew of the colony ship Covenant, bound for a remote planet on the far side of the galaxy, discovers what they think is an uncharted paradise, but is actually a dark, dangerous world. When they uncover a threat beyond their imaginations, they must attempt a harrowing escape. In its film debut, the Audi lunar quattro is an integral part of the Covenant mission and is deployed to help Faris (Amy Seimetz) navigate and assess the challenging, unknown terrain of a new planet.
Incorporating the Audi lunar quattro into the film is part of the collaboration between Twentieth Century Fox and Audi. “The ‘Alien’ franchise is the best way for us to garner suitable attention for the moon rover developed by Audi, and to showcase Audi’s intelligent technologies in a visionary environment,” explains Giovanni Perosino, Vice President International Marketing Communication at Audi.
“Fox’s partnership with Audi on ‘Alien: Covenant’ is an opportunity to bring to the forefront the innovative work Audi is doing in exploration,” said Zachary Eller, Senior Vice President Marketing Partnerships at Twentieth Century Fox. “We’re happy to continue our long relationship with Audi that has allowed our filmmakers to incorporate authentic, leading-edge technology into their futuristic worlds.”
As part of the collaboration, a short film created by Twentieth Century Fox, 3AM and Audi was captured on one of the movie’s biggest sets. It shows the Audi lunar quattro patrolling the Terraforming Bay when it detects an unidentified lifeform and goes to investigate what lurks in the dark. Watch “Alien: Covenant x Audi lunar quattro” below
Alien: Covenant x Audi lunar quattro
The Audi lunar quattro is preparing for an actual mission to the Moon. Since 2015, the premium manufacturer from Ingolstadt has worked with a team led by Robert Böhme, founder and CEO of “Part-Time Scientists”, on developing the rover. Audi experts have supported the Berlin-based start-up, in particular with Audi’s all-wheel drive expertise (quattro technology), expertise in lightweight construction, experience in developing vehicles with electric and plug-in hybrid motors (e-tron), and with design optimization.
By selecting the finest materials, the developers have managed to reduce the weight of the exploration vehicle to just 30 kilograms. The Audi lunar quattro is 85 percent aluminum, produced by the 3D metal printer at Audi’s headquarters in Ingolstadt. A pivoting solar panel supplies the rover with energy. On top of that, you have intelligent quattro drive technology and the efficient e-tron motor. The car manufacturer’s Mission to the Moon is nearing completion: In the very near future, we can expect to see the advanced Audi lunar quattro set its course for the Moon.
For more on the story of the Audi lunar quattro’s origins and the cooperation with Twentieth Century Fox, visit on www.audi.com/mission.
German automaker Audi plans to produce eight performance models for the U.S. market in the next two years under a new brand introduced recently at the New York International Auto Show.
The aim is to bring all elements of racing—including its professional motorsports and products geared for retail customers—under one new brand called Audi Sport.
The Audi R and RS models will fall under the Audi Sport brand along with performance parts, customer racing, professional motorsports, and a collection of associated gear such as clothing and accessories. The 2017 R8 V10 Spyder, the RS 5 Coupe, and the 2018 TT RS will all be under the Audi Sport brand. Other models in the Audi Sport portfolio include the R8 and RS 7 as well as the 2017 and the 2018 RS 3, which will launch this summer for the first time in the U.S.
The automaker unveiled the GT4 version of its R8 LMS race car—the newest addition to the Audi Sport customer racing program—ahead of the New York International Auto Show. The R8 LMS GT3 race car was first introduced in 2009, followed by the second generation of this model in 2015, and the RS 3 LMS for the TCR category in 2016.
Audi unveiled the GT4 version of its R8 LMS race car, the newest addition to the Audi Sport customer racing program
“Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made,” Audi of America President Scott Keogh said in a statement. “With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.”
Automakers that participate in professional racing often take innovations developed for the race track and put them—in some form—into production cars. Audi is no different. The company, which has a motorsports history that can be traced back to the 1930s, developed the R8 production vehicle in parallel with the GT3 race car called the R8 LMS.
Today, the R8 LMS shares about half of the same parts with its production vehicle cousin, the R8.
Customers of the Audi Sport brand will have access to exclusive materials for the interior as well as custom paint jobs to let customers personalize their vehicles. These Audi exclusive offerings are available on the A6, A7, A8, R8 and RS 5 model lines.
More than half of Audi dealers have made the investment to become specialized Audi Sport dealers, according to the automaker. Article by Kirsten Korosec, Fortune.com.