His Excellency Craig Allen US Ambassador to Brunei Darussalam had the privilege to launch the latest outlet of Burger King (Brunei) at Kiulap. Guess what? His Excellency used to be an employee of Burger King back in the US 40 years ago. Interesting.

He was also happy to see the growing number of franchises in the Brunei economy as this will help to stimulate the SMEs growth in Brunei Darussalam as these are priorities of His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam.

He hoped that there will be more variety of industry in the franchise category, for instance, professional services and such as we don’t have that much or any in Brunei Darussalam. It could be in the field of beauty salon or plumbing or automative.

Present during the launch of the 7th Burger King outlet were Burger King (Brunei) Director Pg Hashim bin Pg Jaya and Deno Goh, Operations Director of Burger King (Brunei).

Also during the launch, Burger King also unveiled their latest menu – Golden Nacho Burger and it comes in beef or chicken. My preference is definitely the Golden Nacho Cheese Beef.. Yummy…

Do check out the latest Burger King outlet in Kiulap. They even have an upper floor where there is a small play area for children.

His Excellency Craig Allen US Ambassador to Brunei Darussalam with the management and associates of Burger King at the 7th outlet launching at Kiulap

Craig Allen reliving his memories as an employee of Burger King

The play area at Kiulap outlet

Craig Allen having a word with Deno Goh

Craig Allen has a big appetite for burgers 😀

Golden Nacho Cheese Beef

Burger King Brunei, under the management of Sinofood Express, are partnering with Coca-Cola and The Milimewah Group of Companies to excite consumers in Brunei by offering unbeatable deals as part of their end year promotion campaign.

For a limited time from 28th November 2016 until 31st January 2017, customers will be able to enjoy $2.00 off their total bill if they spend $15.00 or more in any of the Burger King outlet. In order to be entitled for this discount, customers are required to purchase any range of Coca-Cola beverages displayed exclusively on the shelves in The Milimewah Group of Companies. One sticker will be awarded for each Coca-Cola beverage purchase at the The Milimewah Group of Companies. Customers can find the sticker at the Coca-Cola’s beverage packaging and they must present the sticker to redeem their discount at the Burger King outlets.

This is the first time Burger King has ever collaborated with The Milimewah Group of Companies and Coca-Cola and we are looking forward to collaborate again to offer more exciting and unique deals for our customers in Brunei.

For further updates on Burger King® Brunei, visit our Instagram page @burgerkingbrunei and Facebook at www.facebook.com/bkbrunei.

Deno Goh, Sinofood Express Operations Director (2nd Right) receiving the ASEAN Outstanding Business Award from Datuk Henry Sum Agong, Deputy Minister of Domestic Trade, Cooperatives and Consumerism (KPDNKK), during the dinner’s gala night at the Genting Convention Centre earlier this month. Picture: Courtesy of AOBA

Sinofood Express, the exclusive franchisee of BURGER KING® restaurants in Brunei, was awarded with the ASEAN Outstanding Business Award’s “Leading Brand in Fast Food Excellence” for the Brunei market under the award’s International Category.

The ASEAN Outstanding Business Awards (AOBA) is an award under the ASEAN Retail Chains and Franchise Federation (ARFF), whereby the ARFF was initiated to serve as a platform to stimulate the economy by inciting growth of the retail-chains and franchise sectors in the ASEAN region.

Sinofood Express’ Operations Director, Goh De No, received the award on behalf of his team during the gala dinner held at the Genting International Convention Centre earlier this month.

Goh said that the award is a testament to the team’s hard work and relentless dedication towards the company in terms of trying to build the best food service company in Brunei.

“From the first day we started, our Director’s and Partners through to the top management and to all the Bruneian men and women working day in and out in our restaurants, we have been moving forward to a unified goal,” he said.

He also said that aside from running the business, the Sinofood Express team is aware that each and everyone has a chance to make a change in the Bruneian community.

Throughout the past two and a half years, the company has been able to continuously increase its contributions to non-profit organizations such as Pusat Ehsan, SMARTER and YASKA.

“This makes a big difference for us, as everyone knows they aren’t just working for themselves and their families, but their hard work will also reflect to those who are in need, which is a good motivator,” said Goh.

He stressed that the company is run based on a meritocratic system, where hard work will always be rewarded. Sinofood Express currently has 120 employees, where more than 100 of the workforce are Bruneians.

The company currently operates six Burger King restaurants and will be looking forward opening to the seventh outlet in the fourth quarter of 2016, making it one of the fastest growing Quick Service Restaurants expansion in Brunei.

Sinofood Express is currently starting its journey into food service management and training, distribution, and franchise consultancy.