1,878,100 automobiles sold: Audi closes 2017 with new record-breaking sales
• Following a difficult start, successful year-end closing with sales up 0.6 percent
• Sales chief Bram Schot: “Demonstrated strength and brand attraction”
• Q models take off with over 685,000 deliveries
AUDI AG has increased its global sales for the eighth year in a row. Despite a turbulent first half of the year, the company achieved a new record-breaking figure: Around 1,878,100 deliveries represent an increase of 0.6 percent. The Four Rings sold more than in the previous year in all three core markets in 2017: In the United States, Audi achieved new record-breaking sales month by month and closed the year 2017 with growth of 7.8 percent. In China, Audi not only managed to offset the poor delivery figures from the first half of the year, but even achieved a cumulative increase of 1.1 percent in the year-end spurt. In Germany, sales built on the very high level in 2016 with an increase of 0.4 percent.
“Despite a very challenging situation we achieved positive growth in all core markets in 2017 and achieved a new record-breaking sales result worldwide. Every single market contributed to this outcome. This demonstrates the attractiveness of our product portfolio to our customers,” says Bram Schot, Board Member for Sales and Marketing at AUDI AG.
Since June, Audi has managed to return to growth in China, steadily reducing the cumulative year-on-year decline month by month and ultimately achieving a positive sales balance. In the period January through December, the brand increased its deliveries by 1.1 percent to 597,866 automobiles. With this new all-time high, the company continues to maintain its lead in the Chinese premium market. Following on from its similar achievement in November, China also posted the highest volume growth of any individual market in the last month of 2017. Here the sales figures once again increased sharply, up 34.3 percent to 69,160 automobiles year-on-year. Never before had so many Chinese customers taken delivery of an Audi in a single month.
The new Audi Q5 will be launched in Brunei in February 2018. Stay tune 😀
Audi of America also achieved another successful year despite the declining overall market.Audi was the only premium manufacturer in the United States to grow steadily in 2017: up 7.8 percent to 226,511 units. In December 2017, the company also celebrated its 84th record-breaking month in a row (+16.3% to 26,977 units).
With high growth throughout the year, Audi Canada (+17.9% to 36,007 cars) also established itself as a firm fixture among the top ten largest markets.
Despite numerous political and economic uncertainties, sales in Europe rose 0.4 percent to around 860,600 cars. In addition to Germany (+0.4% to 294,544 cars), Italy (+10.5% to 68,954 cars) and France (+3.6% to 63,980) achieved new annual record-breaking figures. The market downturn in the UK had a negative impact on overall results: With 175,217 deliveries and a drop of 1.3 percent, total Audi sales in the United Kingdom, however, comfortably outperformed the declining overall market.
The global increase in demand for the Q models (+10.8% to around 689,150 cars) was a major factor in the growth of the Four Rings in 2017. More than one out of every three Audi models sold was therefore an SUV. The best-selling Q model in Europe is the Q2. Apart from Germany (23,167 units), other major buyers here included the UK (12,636 units) and Italy (11,068 units). Global sales of the Audi Q3 once again increased in December (+11.3% to around 20,950 cars). In 2017, the most successful member of the Q family was the Audi Q5 with around 281,850 automobiles delivered. The most Audi Q5 models were delivered to the individual market China. The successor model will go on sale at Chinese dealers as a long-wheelbase version in spring 2018. The Audi Q7 also saw sales increase by 3.9 percent in 2017. Since the start of the year, sales of the full-size SUV have increased in North America alone by about a fifth to around 43,800 units.
Test Drove the Mercedes-Benz CLA recently and I enjoyed it
This car is equipped with the AMG Line. This design and equipment line combines carefully coordinated features to increase the sportiness and exclusivity of the vehicle still further. Dynamic looks from all angles are ensured by the powerful AMG bodystyling comprising front apron, rear apron and side sill panels plus a diamond radiator grille with chrome pins and the twin-pipe exhaust system with chrome-plated tailpipe trim. The lowered sports suspension improves handling and increases driving pleasure. (18-inch) AMG multi-spoke light-alloy wheels Painted titanium grey and with a high-sheen finish, perforated brake discs at the front and callipers at the front with Mercedes-Benz lettering round off the striking exterior. Sports seats in ARTICO man-made leather / DINAMICA microfibre, the multifunction sports steering wheel with flattened bottom section and a leather shift lever add stylish, sporty touches to the interior. These items feature contrasting red topstitching, which is also to be found on the armrests in the doors and on the armrest on the centre console. Another highlight comes in the shape of the brushed stainless steel sports pedals with rubber studs.
Multicolour ambience lighting – lighting mood to suit personal taste
Climb in and feel at home – with its pleasant, indirect light, the ambient lighting creates an unrivalled sense of well-being in the interior. Especially at night, it accentuates the contouring and high quality of the interior design, imparts a feeling of comfort and security by conjuring up an impression of spaciousness and reduces dazzle from oncoming traffic. 12 different colours and five dimming levels are available for the desired lighting mood. The ambience lighting features full LED technology, and is conveniently controlled via the instrument cluster. It also switches on when the doors are opened, welcoming the passengers on board.
Smartphone Integration – for safe and intuitive use of a smartphone
With Smartphone Integration it is possible to integrate an iPhone® into the vehicle via Apple CarPlay™ and also Android smartphones via Android Auto and operate them by voice control – certain functions can also be used via the vehicle controls. This makes safe use possible while on the move. The connection to the smartphone allows access to up-to-date software and data such as navigation and traffic information, media (Streaming Media and IP Radio) as well as contact data, telephony/FaceTime and messaging. To prevent driver distraction while on the move, there is no complete duplication of smartphone content.
The best part when I drove the CLA – Apple Car Play
All you have to do press the Siri button on the steering wheel
And you can ask Siri anything 😀
You can choose your destination on the Siri and it will show on the display panel
LED High Performance headlamps – more lighting power, lower energy consumption
In addition to the striking look, the LED High Performance headlamps provide more safety at night thanks to a broad light distribution, a light colour similar to daylight and low energy consumption. Also in daytime, the clearly defined contours and high-quality detailing ensure an unmistakable front view. Thanks to the LED technology used in the low-beam and main-beam headlamps, the road is illuminated better than with conventional halogen headlamps. When unlocking the vehicle, the “Coming Home” function welcomes the driver with an exceptional light display. The fibre-optic daytime running lamps first light up blue, then change colour via a smooth transition to bright white. The tail lights also feature LED technology and create a visual highlight at the rear while improving visibility. The brightness of the brake lights and turn indicators varies depending on the light conditions to avoid dazzling other road users.
Parking Pilot with PARKTRONIC – making light work of parking and manoeuvring
The Parking Pilot with PARKTRONIC makes locating a parking space, parking and manoeuvring out of a parking space easier. When activated, it automatically steers the vehicle into parking spaces, relieving the driver of the work of steering and braking. The Parking Pilot with PARKTRONIC is automatically active during forward travel at up to 35 km/h. If the vehicle speed is below 30 km/h, the system indicates that it has found a suitable parking space by displaying a “P” with a direction arrow in the multifunction display in the instrument cluster. As the default function, the system searches on the nearside of the vehicle, if the offside turn signal indicator is activated it will also search on the offside. When the driver engages reverse gear and confirms the suggested parking space, the Parking Pilot with PARKTRONIC automatically carries out the steering manoeuvre up to a speed of 10 km/h. The driver needs only to operate the accelerator and brake pedal, the parking procedure being completed after a maximum of seven manoeuvres. It is possible to intervene in the process at any time and correct the parking manoeuvre. The Parking Assist PARKTRONIC electronic parking aid monitors the front and rear areas while the vehicle is being manoeuvred and warns the driver if a risk of collision is detected. The system is active up to a speed of 18 km/h.
Ruby enjoyed being my passenger on the CLA
I’m not familiar with the functions but it’s always good to have more options and preferences
Rano says: I’ve always been a big fan of the Mercedes brand. I guess it runs in the family. Of course, my younger brother is into the brand more than I do. Recently, I test drove the Mercedes-Benz CLA for the weekend and there are many things that I want to highlight.
The first thing that I prioritize in any car is comfort and Mercedes never fails in that department. The engineers go an extra mile to make sure the driver and passengers are at comfort. I’m not used to the different buttons by the side which apparently does more to your seating preference. It’s so comforting that you would drive here and there without complaining that you’re tired of driving.
I drove to Kuala Belait and it was definitely a comfort ride even on the highway speed limit. I was more into the sport select mode to feel the difference from Eco mode. I’m not a fast driver but I have to remind myself to slow down on the highway because sometimes the ride was so comforting that I went the past the speed limit without realizing.
The other thing I appreciate is the Apple Car Play. So for those with Android and especially iPhone users, you will love this. You are able to sync your IOS from your phone and the screen display will integrate from your iPhone. Best part is using Siri with Apple Car Play. You can make calls with voice command. You can even use for navigation and such. So if you are itching to play with your phone while driving (not advisable and dangerous), the next best thing is the Apple Car Play and Siri will be your best friend while driving the CLA.
All in all, a comfort drive with a strong branding presence. If you’re interested to test drive and check it out for yourself, you can contact Jati Transport Sdn Bhd. I’m more of a C-Class person, mind you.
So what can you expect from the Mercedes-Benz Driving Event in Sepang, Malaysia, this year?
You will spend a whole day training and learning about the fundamentals of improved driving safety and driving enjoyment. So that confidently regaining control after a tail skid or precise steering manoeuvers at different speed levels become a matter of routine.
You also learn on having maximum concentration, fast reactions and focused precision. Experience the sporty side of driver training on this intensive training course for beginners on the race track. The handling course is available for a warm-up. Then you get closer to the perfect racing line lap by lap and find the optimum braking points. As you gain in experience, you get to know the sections of the track and the speeds at which the vehicle oversteers or understeers. Followed by a race in which you can demonstrate just how much you have learned. The perfect combination of enduring experience and memorable moments.
Mercedes-Benz Driving Event in Sepang, Malaysia back in May 2017
Mercedes-Benz Driving Event in Sepang, Malaysia back in May 2017
Mercedes-Benz Driving Event in Sepang, Malaysia back in May 2017
Mercedes-Benz Driving Event in Sepang, Malaysia back in May 2017
Members of media with representatives from Brunei Shell Marketing Co. Sdn Bhd during the shortlisting of the draw last week
#BELIHELIX (Buy Helix) promotion has garnered loads of interest. Not just because the Shell Helix Ultra products are of high quality. Because there are monthly draws and the grand prize will be BMW 118i, Dubai package tours for two and BND 2,500 cash card.
Tomorrow (27th December) will be the first monthly draw and Brunei Shell Marketing the organizer of the promotion mentioned that they have more than 5,000 entries for the month of November alone. The draw was done last week by media representatives and witnessed by Brunei Shell Marketing management.
Those who purchased Shell Helix Ultra 5W-40, HX-7 10W-40 and HX5 15W-40 will be eligible for the draw. They will have to purchase a pack of four liters of Shell Helix Motor Oil and fill in the lucky draw entry form.
There are 190 participating outlets (car dealers, independent workshops, high streets and petrol stations) across the Sultanate. The current promotion ends on January 2018 and the next consolation draw will be held in January 2018 while the grand draw will be February 2018.
Shell Helix Ultra with PurePlus Technology is a next-generation, fully synthetic premium motor oil made from natural gas making it stronger and less volatile at the molecular level than those made from traditional crude. Key benefits include performance through engine stress, superior protection against wear, protecting the engine in extreme temperatures and it is designed for ultimate power and performance. Engine manufacturer partners including BMW Motorsport, Hyundai Motorsport, Maserati and Scuderia Ferrari use and trust Shell Helix Ultra. The Shell Helix portfolio is suitable for both diesel and gasoline engines.
Waqiuddin of Motor Sport BN doing one of the draws for the month of November
Let it roll
Stuttgart. After the success of the illuminated Mercedes star in the grill, the Mercedes-Benz original-parts program now offers an additional customization option based on modern LED technology: LED Projector AMG Emblem. When opening the driver’s and passenger doors, the AMG emblem is projected into the entry area in 3D with the help of the entrance lighting mechanism at the bottom of the door. The LED Projector AMG Emblem is now available at Mercedes-Benz sales partners for numerous vehicle models from A-Class to GLS.
The AMG emblem shows the cornerstones of the high performance brand, Mercedes-AMG: an apple tree on the river symbolizes the location in Affalterbach, Germany. The cam, valve and valve spring symbolizes the engine manufacturing. With the new AMG emblem projector, the emblem can now be projected into the entrance area next to the vehicle in a high-tech 3D look. Thus, making the ingress into a Mercedes-AMG an impressive experience.
Mercedes-Benz partners can assemble the AMG emblem LED projector in just a matter of minutes: just simply replace the factory-installed entrance lighting at the bottom of the front doors. The new projector uses state-of-the-art LED technology, consumes little power and has a long service life. Moreover, it fulfils the high quality requirements that Mercedes-Benz places on all its original parts and accessories. This new individualization option is available from the A-Class to the GLS in combination with the corresponding door lighting packages.
The AMG emblem LED projector is not only for Mercedes-AMG enthusiasts, but there is an LED projector for Mercedes-Benz drivers as well. In this case, the Mercedes star, possibly the world’s best-known trademark, is projected into the entry area when the front doors are open.
The Illuminated Mercedes Star available for many lines from the original-parts program is also a real eye-catcher. The outline of the Mercedes star centred in the radiator grille illuminates by means of the light conductors as well as LED technology, and thus adds a special look to many Mercedes-Benz models.
The all-new Audi Q5 comes equipped with quattro ultra technology. The quattro with ultra technology combines driving dynamics with efficiency and helps to cut consumption by up to 0.3 l/100 km. By switching between four-wheel drive and the more efficient front-wheel drive, four-wheel drive is used whenever the driving situation calls for it. The predictive operating strategy activates within a matter of milliseconds.
Actively controlled torque distribution constantly monitors the drive forces and distributes them between front and rear axle to suit current conditions i.e. whatever the driving situation calls for. Torque vectoring assists when cornering by enhancing traction and dynamics. Targeted braking of the inner wheels increases drive torque at the outer wheels.
With this new technology, Audi has developed an all-wheel drive system optimised for efficiency, which feels just like permanent systems in terms of traction and driving dynamics. With the new ultra technology, it is designed to set the standard in its class for fuel consumption and CO2 emissions – particularly under everyday conditions.
The all-new 2nd generation Audi Q5(right) next to the previous model
The first generation Q5 celebrated its debut in April 2008 at the Auto China show in Beijing, and it was introduced on the market just a few months later. The SUV with the four rings appealed with its sporty-versatile character and state-of-the-art technology. The three turbocharged engines that were offered had power outputs from 125 kW (170 hp) and 176 kW (240 hp), and a newly developed seven-speed S tronic could transfer engine forces to an optional quattro drivetrain.
In subsequent years, Audi progressively extended its engine line-up – with power-enhanced evolutionary stages, new four-cylinder engines and powerful V6 gasoline engines. In the model changeover of 2012, which included many new solutions in infotainment and assistance systems, two entirely new variants were added to the line-up: the Q5 hybrid quattro, which could drive all-electrically for short distances, and the SQ5 TDI, the first S model from Audi to have a diesel engine. Its sonorous biturbo V6 had a power output of 230 kW (313 hp), and in the final evolutionary stage in 2015 it even output 250 kW (340 hp) and 700 Nm (516.3 lb-ft) of torque.
The Audi SQ5 TDI became a top-selling vehicle – like the entire model series. From 2009 to 2015, the Q5 established itself as the world’s most successful SUV in its class, winning over an above-average share of new customers for Audi. In its last full sales year, it still dominated in markets of all key sales regions – especially in China where it had a 65 percent share in its segment. Production sites in Changchun, China and Aurangabad, India supplemented production at the main plant in Ingolstadt.
The new Audi Q5, which is produced in Mexico, is launching into an SUV market that continues to grow worldwide with great dynamism.
The all-new Audi Q5 for Brunei will be packaged with great tech and quattro all-wheel-drive as standard
Appreciation Day at Mercedes-Benz Autohaus Showroom yesterday
Ho Ley Hoon, Sales Manager of Jati Transport Sdn Bhd, Alfred So, General Manager of Jati Transport Sdn Bhd , Kenny Ng, General Manager of Emerging Markets, Daimler South East Asia and Andrew Chiam, Executive Director of Jati Transport Sdn Bhd
Yesterday was a great day for the public as they enjoyed the festivities during Customer Appreciation Day hosted by Jati Transport, the authorised auto dealer for Mercedes-Benz and it was held for the first time at Mercedes-Benz Autohaus Showroom. Hundreds of customers came with their family to enjoy the food and the entertainment provided by Jati Transport Sdn Bhd.
Present during the Customer Appreciation Day were Andrew Chiam, Executive Director of Jati Transport Sdn Bhd, Alfred So, General Manager of Jati Transport Sdn Bhd and Kenny Ng, General Manager of Emerging Markets, Daimler South East Asia.
The customers enjoyed the activities provided such as face painting for their children, lego games, photo booth and not forgetting the discounts on their merchandise items.
This event is to appreciate the loyal customers of Jati Transport Sdn Bhd and continue the strong relations with the company and their customers.
Mercedes-Benz Autohaus Showroom was opened mid year to the delight of Mercedes-Benz customers. They have a much bigger showroom as well as service centre to service all the Mercedes-Benz cars in Brunei Darussalam. Hence, Jati Transport has two authorized workshop, one at the main headquarters and the other at the Autohaus Showroom. According to Stephen Reid, Service Manager at Jati Transport, their service centre does around 800 Mercerdes-Benz car per month. Now that’s a lot of servicing and they have around 22 certified technicians and electrician to help with the servicing of their customers’ cars.
Food was the main attraction yesterday. I love the satay 😀
What a young talented girl! She had a big cheer from the crowd after her performance.
The service centre of Mercedes-Benz Autohaus and this is where most of the simple servicing are carried out
Did you know Mr. Softy van is a Mercedes-Benz? 😀
Now this is a beast because of the striking black colour of the newly launched GLC 200. Apparently this already belongs to someone else.
Face painting was popular as well
Lots of families showed up for the packed event
Boba Tea drinks were sold out by noon, distributing out 500 cups in total. Amazing!
The photo booth section
The access point was narrow but it didn’t stop customers flocking in for the Customer Appreciation Day
Customers also had the opportunity to see the newly launched Mercedes-Benz GLC 200, a variant addition to the premium SUV segment in Brunei Darussalam. I had a first look and a bit of a test drive at it a few months ago back in Kota Kinabalu during a short trip hosted by Jati Transport.
I knew it will be a big hit in Brunei because of customers can enjoy the high-end features on a premium SUV at a competitive price. The GLC 250 was already a big hit when it was introduced in Brunei a few months ago.
The GLC 200 is additionally powered by a 2.0 litre four inline engine, producing an output of 135 kW (184 hp) and 300 Nm of torque. It also comes with a standard nine-stage 9G-tronic automatic transmission. The units are already being booked as we speak, leaving only a few units left.
Mercedes-Benz in Brunei Darussalam have been a popular choice despite the economic downturn. As customers now looking for more value added in a premium brand, Mercedes-Benz does deliver and that’s one of the main reason why Jati Transport have been doing moderately well in the car industry.
Do visit Jati Transport showroom or call 244 1763 or 244 1777 for more information.
YESSSS, the Mercedes-Benz GLC 200 is already in town 😀
I had a pleasure of driving the GLC 200 in Kota Kinabalu back in August
It’s definitely a good ride.