The Potato Habit experience

Yang Amat Mulia Pengiran Anak Abdul Rashid bin Pengiran Kerma Raja Pengiran Haji Kamarulzaman (2nd from left) with Che Soon Chong, Danial Isa Kalebic, the partner and manager of The Potato Habit and Benny Lau at the soft launch of The Potato Habit yesterday

YB Pehin Orang Kaya Laila Setia Bakti Diraja Dato Laila Utama Haji Awang Isa bin Pehin Datu Perdana Manteri Dato Laila Utama Haji Awang Ibrahim (far right side) with family members and friends came for the launch and blessed the ceremony with a prayer.

At first I thought it was an international franchise. But their family side is known for creating local brands when it comes to food & beverage. You all may be familiar with household names such as Fratini’s and Mr. Softy and they have been around to make their strong presence in Brunei Darussalam. Now comes a new F&B brand called The Potato Habit.

Led by a young dynamic team came up with the concept and the idea came when they were flying abroad. After some sampling, they came up with 6 flavours as their first phase of the menu. The flavours are Original Cheese, Cheese and Butter, Spicy BBQ, Seaweed, Sour Cream & Onion and Sweet corn. Apparently according to Danial, the most popular one off the menu is Seaweed.

My favourite is the BBQ flavour. The portions are quite generous too even for a Baby Size ($2). They have 5 sizes from Baby Size to Family Size ($6). So if you ask me, it’s a real steal.

Daniel shared how they are also planning for expansion in the near future (sometime in March/April 2017). As of today, he was happy with the responses even with the lack of promotion. The business has been operating for a week and yesterday was the official opening of The Potato Habit.

Present during the launch were Yang Amat Mulia Pengiran Anak Abdul Rashid bin Pengiran Kerma Raja Pengiran Haji Kamarulzaman and YB Pehin Orang Kaya Laila Setia Bakti Diraja Dato Laila Utama Haji Awang Isa bin Pehin Datu Perdana Manteri Dato Laila Utama Haji Awang Ibrahim, the grandfather of Danial Isa-Kalebic.

The Potato Habit is located at the ground floor of Times Square Shopping Centre, near Killiney Road. You can follow them on instagram @thepotatohabit or just search #flavouringyourworld to check them out. I highly recommend their fries as they are pretty addictive for some reason. Happy devouring 😀

The seaweed flavour is the most popular among the lot

My favourite among the lot – BBQ flavour

Aziz Idris of Borneo Bulletin wanted to leave but got addicted to the flavoured fries and ended up taking away some

Same went to Dean Kassim of Borneo Bulletin and he couldn’t get enough of them

We had two rounds of them 😀

I had to learn how to carry all six with two hands.. It is possible

Danial being interviewed by Aziz. Check the story out tomorrow in Borneo Bulletin.

A strong crowd yesterday at The Potato Habit.