The Audi A3 sedan was Brunei’s best selling Audi for the second year. The new facelift as seen here will be available soon.
AUDI AG increased its global sales to around 1,871,350 automobiles in 2016, 3.8 percent more than in the previous record-breaking year 2015. During the ongoing, wide-ranging renewal of the model range, sales increased in all core regions: in Europe (+7.6%), in North America (+5.3%) with further growth in the plateaued U.S. market (+4%) and in Asia-Pacific (+0.5%). In all five of its largest individual markets, the four rings sold more automobiles than ever before. Worldwide, demand increased for the seventh year in a row since 2009. Compared with 949,729 customers in 2009, the company almost doubled its market success over this period.
The launch of the new Audi A4 in the overseas markets was well received as its global sales expanded year-on-year by 7.6 percent to around 337,550 units. In Europe, where the model was already available throughout the full year, the A4 took the number one spot in its premium segment, up 25.7 percent to around 164,600 units sold. The update of Audi’s mid-size class is set to continue this year in international markets with the new A5 Coupé and new A5 Sportback, following on from its European market introduction at the end of 2016.
The second generation of the full-size Q7 SUV completed its global market introduction in 2016, with sales up 43.6 percent to around 102,200 customers. As such, the Q7 doubled the average annual sales of its predecessor, achieving more than 100,000 deliveries per year for the first time ever. The new Q2 extends the popular SUV family from the four rings to a compact city format. Its European premiere in late 2016 generated high demand at Audi dealerships; more markets will follow in 2017. With the new Q5, the generation changeover for Audi’s top-selling SUV is also set to initiate this year.
The renamed Audi Sport GmbH provided another growth engine for Audi in 2016. As its flagship model, the new R8 accelerated by 31.8 percent to about 2,890 sports cars sold. The entire R and RS family exceeded the 20,000 unit mark for the first time with strong gains of 18 percent to around 20,200 automobiles.
“The excellent feedback for our latest automobiles shows that our model and technology initiative is paying off. This year we will further drive forward the comprehensive renewal of the Audi portfolio and successively roll out new models in the markets,” says Dietmar Voggenreiter, Board Member for Sales and Marketing at AUDI AG.