Management of Brunei Shell Marketing with the management of Chua Automobile Repairing and Servicing (Chua Auto) at the launch of Chua Auto as Shell Helix Branded Workshop yesterday
Mr. Chua Kee Hoe, the sole proprietor of Chua Auto, Pg. Shamhary bin Pg Dato Paduka Hj Mustapha, Managing Director of Brunei Shell Marketing, Mr. See Shieng Meng, Manager of Chua Auto and Mohd Adini Mohd Daini, Head of Branding and Communications of Brunei Shell Marketing officiating the launch with a ribbon cutting.
It is slowly growing, the branding of Shell as they turned some of the local workshops as Shell Helix Branded Workshop. Yesterday saw the 4th of its kind as Chua Automobile Repairing and Servicing (Chua Auto) launched as a Shell Helix Branded Workshop which is located at the heart of Gadong commercial area.
The company has been in operation in Gadong since the 1980s and it has a very strong customer base because of the owner, Mr. Chua Kee Hoe, has a reputable relationship with his loyal customers. Most of the cars handled are continental cars and their customers have always been very satisfied with their service.
Chua Auto has also a lasting relationship with Brunei Shell Marketing Sdn Bhd as the workshop has providing and purchasing Shell Lubricants since 2000. Chua Auto has always strived the mission of providing high quality service to customers by supplying genuine Shell Lubricants and having experienced technicians.
Now Chua Auto being the 4th Shell Helix Branded Workshop, there will be more workshops in the pipeline and this is a good sign for customers as these will give more confidence because of the Shell brand.
BSM initiated the Shell Helix Branded Workshop programme with the vision of supporting the relationship of workshops with their customers in an environment which reassures consumer that the products on sale are genuine and the service is excellent and reliable. This, in a way, increases customer satisfaction.
Present during the launch were Mr. Chua Kee Hoe, the sole proprietor of Chua Auto, Pg. Shamhary bin Pg Dato Paduka Hj Mustapha, Managing Director of Brunei Shell Marketing, Mohd Adini Mohd Daini, Head of Branding and Communications of Brunei Shell Marketing and Mr. See Shieng Meng, Manager of Chua Auto.
You can visit their workshop at Bangunan Hj Tahir. It’s a shop located located on the hill above Papparich in Gadong.
The first car being serviced after the launch
Genuine Shell Lubricants at Chua Auto
Group photo with the attendees