DAKAR 2018 | A THIRD CONSECUTIVE WIN FOR PEUGEOT

DAKAR 2018 | A THIRD CONSECUTIVE WIN FOR PEUGEOT

After 8,793 kilometres of dunes, mountain passes, rocky tracks and assorted hazards through Peru, Bolivia and Argentina, the crew of Carlos Sainz/Lucas Cruz have given the PEUGEOT 3008DKR Maxi a magnificent victory on the 40th Dakar Rally. This third consecutive success for Team Peugeot Total on the most demanding rally in the world mirrors the commercial success of the PEUGEOT 3008 SUV, which was voted ‘Car of the Year’ in 2017.

PERFORMANCE AND RELIABILITY
The route of the 40th edition of the Dakar proved to be particularly demanding on the mechanical side. Following this demanding endurance test of nearly 9,000 kilometres, not only did the PEUGEOT 3008DKR Maxi win seven out of 13 stages but it also demonstrated remarkable reliability. The only issues encountered were minor gear selection issues, while the reason for retirement of the n°306 PEUGEOT 3008DKR Maxi was not down to any technical problems. The new BF Goodrich tyres proved to be remarkably strong over the demanding South American terrain, while TOTAL lubricants ensured optimal performance from the engines despite the altitude and extreme conditions.

THE REVENGE OF ‘EL MATADOR’
Carlos Sainz and Lucas Cruz have been unlucky over the last three Dakars but they bounced back in the strongest possible way. Having driven a masterful rally from the start, the two Spaniards demonstrated both performance and consistency at the wheel of the n°303 PEUGEOT 3008DKR Maxi. They won SS6 and SS7 (out of 14) to take a lead on the marathon stage that they were never to lose. The winners of the 2010 Dakar were on the top step of the podium again by reaching Cordoba with a 43min40s advantage over their rivals. This victory underlines their unrelenting investment into PEUGEOT’s rally raid project, having put all their expertise and talent into the set-up of the DKR cars.

THE TRIBULATIONS OF ‘MR DAKAR’
Stéphane Peterhansel and Jean-Paul Cottret, the winners of the 2016 and 2017 Dakars with PEUGEOT, had an action-packed rally with two unfortunate setbacks. On SS7 (of 14) the n°300 crew had to swerve to avoid a quad bike stopped in the middle of the road and destroyed their car’s left-rear suspension against a hidden rock. Then at the start of SS13, the reigning Dakar champions hit a tree, which damaged their power steering. On both occasions, their team mates Cyril Despres/David Castera helped them fix their car and continue. These mishaps meant that they lost first and then second place in the overall classification. Nonetheless they finished fourth after proving to be the fastest crew of the whole Team PEUGEOT Total squad, with three stage victories.

DESPRES/CASTERA, RAPID AND DEPENDABLE
The first Team PEUGEOT Total crew to win a stage on the 2018 Dakar was Cyril Despres and David Castera, who claimed the overall lead at the end of SS2, showing that they have taken another step forward in terms of performance. Unfortunately, the ambitions of the two former bike riders were undone by a rock coming out of the road at kilometre 180 of SS4. This destroyed the right-rear suspension of the car, which stopped the duo in their tracks. With the help of Team PEUGEOT Total’s service truck, also entered in the competition, the n°308 PEUGEOT 3008DKR Maxi crew was able to continue, but with a severe delay. From then on, demonstrating amazing team spirit, the duo dedicated themselves to helping their team mates, while setting some impressive stage times when the opportunity arose (such as on SS8 and SS11). As a result of their 29-hour penalty, Cyril Despres and David Castera were classified some way back, a position which doesn’t represent their true level of performance.

LOEB STOPPED IN HIS TRACKS
After finishing second on last year’s Dakar, just five minutes behind the winners, Sébastien Loeb/Daniel Elena started this year’s event with the clear objective of winning. They made a great start to the rally, despite an itinerary through Peru that mainly consisted of dunes and off-piste driving, which was not really to their advantage. They then won SS4 in style, one of the most difficult stages of the modern Dakar in South America. Unfortunately, while running second in the overall classification, they were forced to retire on SS5, between San Juan de Marcona and Arequipa in Peru. Their PEUGEOT 3008DKR Maxi fell into a soft and sandy hole while they were avoiding another competitor who had got stuck. The impact fractured Daniel Elena’s coccyx, making it impossible for him to continue.

THE LATEST CHAPTER IN THE SUCCESS STORY
This year’s win from Team PEUGEOT Total completes PEUGEOT’s already impressive track record of success on the Dakar, being the manufacturer’s seventh win from eight participations! Here’s a quick reminder of everything PEUGEOT has achieved on the Dakar :
1987 : Victory for Vatanen/Giroux (205 T16 Grand Raid)
1988 : Victory for Kankkunen/Piironen (205 T16 Grand Raid)
1989 : One-two for Vatanen/Berglund and Ickx/Tarin (405 T16 Grand Raid)
1990 : One-two-three for Vatanen/Berglund (405 T16 Grand Raid), Waldegard/Fenouil (405 T16 Grand Raid), Ambrosino/Baumgartner (205 T16 Grand Raid)
2016 : Victory for Peterhansel/Cottret (2008DKR)
2017 : One-two-three for Peterhansel/Cottret, Loeb/Elena and Despres/Castera (3008DKR)
2018 : Victory for Sainz/Cruz (3008DKR Maxi).

KEY NUMBERS FROM THE 2018 DAKAR
Countries visited: Peru, Bolivia and Argentina.
Kilometres covered: 8793km, of which 4047km were competitive, over 14 legs and 13 stages.
Stage wins: 7 for the PEUGEOT 3008DKR Maxi out of 13 that were run.
3 for Peterhansel/Cottret (SS5, SS8 and SS10)
2 for Sainz/Cruz (SS6 and SS7)
1 for Despres/Castera (SS2)
1 for Loeb/Elena (SS4)
One-twos and one-two-threes : 4 one-twos (SS2, SS4, SS6 and SS8) including two one-two-threes (SS2 and SS4)
Rally leaders: Despres/Castera (SS2), Peterhansel/Cottret (SS3 to SS6) and Sainz/Cruz (SS7 to SS14).
Maximum speed: 195.9kph (Despres/Castera SS3)
Highest average speed: 108kph (Sainz/Cruz SS6)
Highest ambient temperature: 35° (SS13)
Lowest ambient temperature: 6° (SS6)
Maximum altitude: 4786m (SS8, Uyuni-Tupiza)

HEADING FOR AN ELECTRIFYING CHALLENGE
This win marks PEUGEOT’s final participation on the Dakar. PEUGEOT Sport will now concentrate on the FIA World Rallycross Championship (WorldRX). The season will get underway from April 14-15 in Barcelona, with Sébastien Loeb driving one of the PEUGEOT 208 WRX entries. At the same time, PEUGEOT Sport will also prepare for the forthcoming electric Rallycross championship in 2020. This will be tackled with the replacement for the current road going PEUGEOT 208, which will feature a fully electric version.

PROVISIONAL OVERALL CLASSIFICATION AFTER SS14
1. Carlos Sainz (ESP) / Lucas Cruz (ESP), PEUGEOT 3008 DKR Maxi, 49h 16min18s
2. Nasser Al Attiyah (QAT) / Matthieu Baumel (FRA), Toyota 4WD, + 43min40s
3. Giniel de Villiers (ZAF) / Dirk von Zitzewitz (ZAF), Toyota 4WD, + 1h 16min41s
4. Stéphane Peterhansel (FRA) / Jean-Paul Cottret (FRA), PEUGEOT 3008DKR Maxi, + 1h 25min29s
5. Jakub Przygonski (POL) / Tom Colsoul (BEL), Mini 4WD, + 2h 45min24s
6. Khalid Al Qassimi (ARE) / Xavier Panseri (FRA), Peugeot 3008DKR, + 4h 20min58s
31. Cyril Despres (FRA) / David Castera (FRA), PEUGEOT 3008DKR Maxi, + 45h 19min10s

Whether by its spectacular latest-generation PEUGEOT i-Cockpit, by its exceptionally inspired design, by its optimised architectural efficiency or by its high-tech equipment, the new PEUGEOT 3008 SUV aims to assert itself from the off as a major player. It inaugurates for PEUGEOT a new SUV range for which it will be the worldwide emblem. With the all-new PEUGEOT 3008 SUV the brand is positioning itself in the C-SUV segment with an eminently desirable product consistent with the best know-how and an upmarket feel..

Check out the latest Peugeot 3008. Launching soon!

Breath-taking interior design

Getting into the all-new PEUGEOT 3008 SUV is to enter another world, surprising, original and oozing quality. A spectacular, almost futuristic dashboard immediately catches the eye. This coherent and highly technological ensemble is the latest generation PEUGEOT i-Cockpit®, a novel concept that has rewritten the book on the car cockpit. Here, everything seems to be at the service of the pleasure and concentration of the driver in a pronouncedly high-tech niche.

The steering wheel is even more compact and has been redesigned with two flats to make it easier to grip and to afford the driver maximum visibility and legroom. The close attention paid to material choices and attention to detail – full hide leather, chrome inserts, gloss black trims – deliver a high level of perceived quality and attractiveness.

The large 8” touch-screen resembles a tablet installed in the centre of the dashboard and is equipped with capacitive technology for greater reactivity and practicality.

It is accompanied by six elegant piano-key “toggle switches” – giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters, telephone and mobile applications.

The heads-up instrument unit unveils in series production a high-resolution 12.3” screen with futuristic graphics. It can be completely configured and personalised, and brings together all that the driver could want in his field of view. Five different display modes – controlled from a knob on the steering wheel – allow the driver to configure the instrument unit “a la carte”. The « Personal » mode in particular, configured from the touch-screen, allows the driver to display a wide choice of information: driver aids, engine parameters and trip computer. The visual impact of each setting is highlighted by a series of animations and transitions which are a treat for the eyes..

Interesting interior inside the Peugeot 3008

The cockpit display is quite visible from the driver’s perspective and not blocked by the steering wheel

Inspired exterior design

The interior design of the all-new PEUGEOT 3008 is unique to the market. The design is successful and rich, and the on-board technology promises much.

This feeling is carried over to the outside. At first glance, the all-new PEUGEOT 3008 is striking and surprises by the strength of its character. The effect is strong, clear and self-evident: this is an SUV. The all-new PEUGEOT 3008 has adopted all the characteristics of this type of silhouette:
– A vertical front end,
– A long flat bonnet,
– Wide protective bands (bumper skirts, wheel arches, bottom of doors),
– Large wheels,
– Raised ground clearance,
– Shaped roof bars,

But the all-new PEUGEOT 3008 SUV doesn’t just settle for incorporating these characteristics. It adds meaning and emotion whilst keeping in mind consistency. Because what you notice first about the vehicle is a sense of harmony, of well-balanced proportions, of just the right quantity of everything. A shape inspired by the boundless creativity of its designers.

A jubilant driving experience

The all-new PEUGEOT 3008 is a true SUV, but above all it’s a PEUGEOT! And like any true SUV it has genuine off-road capability, especially thanks to Advanced Grip Control.

The driver and passengers just have to sit back and enjoy the ride! Journeys on board, even the shortest and most day-to-day trips, are enriched with new discoveries. This new PEUGEOT is a true invitation to travel, first-class, aided by excellent sound-insulation and numerous comfort features, most of which are above .

Peace of mind driving aids

It is a joy to drive, a feeling amplified by the compact steering wheel, and the driver can make the most of the dynamic abilities of this SUV, especially thanks to the support of the numerous driver aids available to him. These latest generation ADAS (Advanced Driver Assistance Systems) minimise any source of danger on the road through an arsenal of safety features:
– Active lane departure warning;
– Driver attention warning
– Speed limit sign recognition
– Adaptive Cruise Control
For city driving, the driver is also assisted by a Visio Park (360° all-around vision)

Keeps you connected

The all-new PEUGEOT 3008 is like its driver – it moves with the times. So it meets the need to stay connected at the wheel and to be able to navigate calmly and peacefully, thanks to features like Mirror Screen and Android Auto.

Made in France

The new PEUGEOT 3008 is produced in the Sochaux plant, and the French Trémery and Douvrin factories supply all the power-plants. It will therefore carry from the outset the “Origine France Garantie” label..

A sneak preview for the media at Little Soho recently

Alvin Caro, P.R and Advertising Excective, T.C.Y. Motors (Peugeot) briefing to the media

Checking out the VR on Peugeot 3008. Apparently there will be giveaways for those who try on the VR on Peugeot during the 2017 Brunei Motor Show at Bridex

Rano’s take:

Can you imagine this? An affordable SUV that have high end driving experience. Basically you don’t have to own a luxury car to enjoy this and you can settle for the new Peugeot 3008. I saw the video presentation and why it won many accolades as being Car of the Year 2017. This means that many thought process has been given to this model and it even surpass many branded cars.

Now I’m just waiting for a test drive of the Peugeot to get the overall feel of the car. The Peugeot 3008 will be showcased hopefully at 2017 Brunei Motor Show at Bridex this weekend. So do check it out. The  Peugeot 3008 will be launched sometime in November 2017.

The new PEUGEOT 3008 was named the 2017 Car of the Year

The new PEUGEOT 3008 was named the 2017 Car of the Year on Monday 6 March in Geneva by a judging panel comprising 58 European journalists. The judging panel acclaimed its style, interior design and performance. This prestigious trophy joins the twenty other prizes the new PEUGEOT 3008 has already won. The vehicle is the fifth PEUGEOT to win Car of the Year and the first SUV honoured in the history of the COTY prize.

Car of the Year 2017: the new Peugeot 3008 SUV arrived right on time! It appeals to choosy customers who want to stand out and have new experiences, aiming to become a major contender in the compact SUV category. The new PEUGEOT 3008 offers a unique blend of style, comfort and road handling. The spectacular PEUGEOT i-Cockpit® is state of the art and gives new meaning to being in the driver’s seat. It offers a more intuitive and intense driving experience, with a compact steering wheel, 12.3” head-up display and central capacitive touchscreen console with ergonomic piano keys to top it all off. The new PEUGEOT 3008 also offers a number of driving aids and other high-tech equipment, as well as seamless connectivity.

Nearly 100,000 customers have already placed orders in Europe. 84% chose Allure, GT Line or GT finish, contributing to an upgrade of the Lion brand. Manufactured in Sochaux, it received the Origine France Garantie (made in France) label.

PEUGEOT has received the prize for Car of the Year for the second time in three years. The new PEUGEOT 3008 IS the first SUV winner since the creation of the trophy in 1964. It is also the fifth PEUGEOT vehicle named Car of the Year, following the 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969.

The Car of the Year prize is awarded by a judging panel comprising 58 experienced journalists from 22 countries. Thirty models have been competing since early 2016. On 6 March 2017, on the eve of the Geneva Motor Show, the new PEUGEOT 3008 won over the panel in the final vote.

“I am particularly proud and very pleased that the new PEUGEOT 3008 has just won the 2017 Car of the Year prize. This trophy is the culmination of five years of incredible work by the brand’s teams and our group.” Jean-Philippe Imparato, CEO of the PEUGEOT brand.

The new PEUGEOT 3008 SUV featuring the latest generation PEUGEOT i-Cockpit®

Press release. The new PEUGEOT 3008 has won the Grand Prix award for best interior of 2016 at the 32nd International Automobile Festival. Gilles Vidal, Head of Styling at PEUGEOT, received the trophy at the ceremony which took place on 31 January at the Hôtel des Invalides in Paris.

The Grand Prix award for best interior of the year is the seventeenth award won by the new PEUGEOT 3008. Since its launch in mid-October 2016, more than 60,000 customers world-wide have already admired its interior design.

The passenger compartment of the the new PEUGEOT 3008 SUV is unique, featuring the latest generation PEUGEOT i-Cockpit®. It comes with a compact steering wheel and a 12 inch “heads-up” digital display as standard. Beneath a large touch screen, intuitive piano-key toggle switches give easy access to the main control functions. The new PEUGEOT i-Cockpit® is the hallmark of the brand’s more recent creations. With its advanced technology, it sets new standards in cockpit design.

“The interior design of the new PEUGEOT 3008 SUV strikes a balance between the technology of digital displays and the natural oak or fabric. The cockpit can be customised to suit the driver’s needs with configurable ambience and graphics.” Gilles Vidal, Head of Styling at PEUGEOT.

Each year the International Automobile Festival rewards the most attractive automotive designs. The architect Jean-Michel Wilmotte leads a jury of experts drawn from the worlds of automobile, fashion, culture and design.

Stay tuned to more exciting news and offers.