Posts Tagged ‘mercedes’
The new Mercedes-Benz C-Class Cabriolet
Ms Pong Bee Thing receiving the key of her new car from Alfred So, the General Manager of Jati Transport
Ms Pong Bee Thing was the first customer to drive home her new Mercedes-Benz C-Class Cabriolet last Friday. She’s proud to be the first one to receive the striking cabriolet right after the model launch. She chose a C 180 Cabriolet in Designo Diamond White with the rood in red. This vehicle has also included an extensive range of optional extras such as the Burmester Surround sound system and a 19-inch AMG multi-spoke light-alloy wheels. She has been waiting for her order since 2015 and now she has the privileged to drive one.
For your info, the new C-Class Cabriolet is the first of its kind in the C-Class segment. The Cabriolet craves out a distinctive niche in Mercedes-Benz. The 2017 C-Class Cabriolet is a true four-seat convertible that comest with the latest technology to ensure driving comfort and safety. It is exquisitely built with the roof down and one of the most affordable luxury and spacious convertibles.
Ms Pong, the owner of the new C Cabriolet said, “I felt in love the very instant I saw the sneak pictures of the vehicle from Mr. Ho (Jati Transport Sales Manager). I was so confident with Mercedes-Benz that I had booked the vehicle without any test drive.”
“I have been driving Mercedes-Benz for almost 10 years and this cabriolet is my third Mercedes-Benz. I am really satisfied with the customer service provided by Jati Transport and now I’m looking forward to enjoy my new cabriolet for the first time.”
Enjoying her first taste of the new Mercedes-Benz C-Class Cabriolet
The new Mercedes-Benz C-Class Cabriolet
The Mercedes-Benz designers have restyled the product range with great success. The upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of “sensual purity”. The “Aesthetics A” sculpture provides a first indication.
The designers at Mercedes-Benz are reconciling tradition and modernity in designing the cars for the future. Their work centres on ‘Sensual Purity’ as an expression of modern luxury. In applying this design philosophy, Mercedes-Benz sparked a transformation in design with the current AClass, launched in 2012. The new design idiom featuring edges and creases – indentations and recesses in the sheet metal – aimed to create clear forms and sensual surfaces which showcase high tech while also arousing emotions. This played a decisive role in making the brand younger and was key to the company’s excellent sales results. Every Mercedes-Benz model that followed since was born from this philosophy despite having an individual character.
With the “Aesthetics A” sculpture, the design team now presents the vision of a saloon car in the compact car segment which is stripped down to the essential body. It also provides a clear indication of how the design philosophy of ‘Sensual Purity’ will be manifested in the not too distant future. The “Aesthetics A” sculpture embodies the advancement of the Mercedes-Benz design idiom.
“Form and body are what remain when creases and lines are reduced to the extreme. We have the courage to implement this purism”, says Chief Design Officer of Daimler AG, Gorden Wagener. “In combination with perfect proportions and sensual surface design, the upcoming generation of the compact class has the potential to herald a new design era. Design is also the art of omission: the days of creases are over”.
Rather than modifying the basic shape with lines and creases, the Mercedes-Benz designers employ sweeping surfaces at angles to each other to contour the body design with light and shadow and to emphasise the proportions. This makes the essence of a body visible and communicates it in a credible way. The expressive and confident red as a new signature Mercedes-Benz colour underscores the sensuality and emotion of the sculpture.
“Aesthetics A” has a three-box design and is thus also a sign of new forms in the compact class, because outside of Germany and Europe classic saloons are also very much in demand in this segment.
The “Aesthetics A” sculpture is a continuation of a series of sculptures from Mercedes-Benz which to date comprises the works “Aesthetics No. 1” (2010), “Aesthetics No. 2”, “Aesthetics 125” (both 2011) and “Aesthetics S” (2012).
Design as a key success factor for Mercedes-Benz
Mercedes-Benz design serves to showcase a passion for automobiles in a modern design idiom. The importance which Daimler AG attaches to design today was highlighted when the post of Chief Design Officer was established on 1 November 2016. Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars: “Good design is about much more than simply creating beautiful products: It combines functionality with fascination and gives brand values a distinctive form. We are delighted that our design team under the leadership of Gorden Wagener is among the best in the industry, because the excellent global sales of our vehicles is ultimately also due to their outstanding design”.
Jati Transport Appreciation Day is an event specially organised to thank all Mercedes-Benz Brunei customers for placing their trust in our products and services over the past years.
At the event, our guests were treated to a widespread of international cuisine and their children enjoying an afternoon full of fun activities such as face painting, hand henna, photo booth, etc.
A special demonstration on Mercedes-Benz Intelligent Drive were also demonstrated at the event with the new S-Class. Our sales executives demonstrated the driver assistance system which helps the driver to maintain a safe distance from the vehicle ahead and to remain in the centre of the lane. DISTRONIC PLUS with Steering Assist and Stop&Go Pilot relieves the strain on the driver, especially on long journeys and in tailbacks.
A Mercedes-Benz powerbank were also given away to those who take part in the Park Pilot challenge and successfully perform the autonomous parking. The Park Pilot system can pilot the vehicle into parking spaces automatically by means of braking and steering intervention. If an automatic transmission is fitted, the speed is controlled automatically and gear changes are automatic also.
Our guests were given the opportunity to test drive a full range of Mercedes-Benz models. Images courtesy of Jati Transport and Aziz Idris of Borneo Bulletin.