Posts Tagged ‘merecedes benz’

Jati Transport’s Customer Appreciation Day

Written by Rano Iskandar on . Posted in automative, Social News

 


Appreciation Day at Mercedes-Benz Autohaus Showroom yesterday
 


Ho Ley Hoon, Sales Manager of Jati Transport Sdn Bhd, Alfred So, General Manager of Jati Transport Sdn Bhd , Kenny Ng, General Manager of Emerging Markets, Daimler South East Asia and Andrew Chiam, Executive Director of Jati Transport Sdn Bhd
 

Yesterday was a great day for the public as they enjoyed the festivities during Customer Appreciation Day hosted by Jati Transport, the authorised auto dealer for Mercedes-Benz and it was held for the first time at Mercedes-Benz Autohaus Showroom. Hundreds of customers came with their family to enjoy the food and the entertainment provided by Jati Transport Sdn Bhd.

Present during the Customer Appreciation Day were Andrew Chiam, Executive Director of Jati Transport Sdn Bhd, Alfred So, General Manager of Jati Transport Sdn Bhd and Kenny Ng, General Manager of Emerging Markets, Daimler South East Asia.

The customers enjoyed the activities provided such as face painting for their children, lego games, photo booth and not forgetting the discounts on their merchandise items.

This event is to appreciate the loyal customers of Jati Transport Sdn Bhd and continue the strong relations with the company and their customers.

Mercedes-Benz Autohaus Showroom was opened mid year to the delight of Mercedes-Benz customers. They have a much bigger showroom as well as service centre to service all the Mercedes-Benz cars in Brunei Darussalam. Hence, Jati Transport has two authorized workshop, one at the main headquarters and the other at the Autohaus Showroom. According to Stephen Reid, Service Manager at Jati Transport, their service centre does around 800 Mercerdes-Benz car per month. Now that’s a lot of servicing and they have around 22 certified technicians and electrician to help with the servicing of their customers’ cars.

 

 


Food was the main attraction yesterday. I love the satay 😀
 


What a young talented girl! She had a big cheer from the crowd after her performance.
 


The service centre of Mercedes-Benz Autohaus and this is where most of the simple servicing are carried out
 


Did you know Mr. Softy van is a Mercedes-Benz? 😀
 


Now this is a beast because of the striking black colour of the newly launched GLC 200. Apparently this already belongs to someone else.
 


Face painting was popular as well
 


Lots of families showed up for the packed event
 


Boba Tea drinks were sold out by noon, distributing out 500 cups in total. Amazing!
 


The photo booth section
 


The access point was narrow but it didn’t stop customers flocking in for the Customer Appreciation Day
 

Customers also had the opportunity to see the newly launched Mercedes-Benz GLC 200, a variant addition to the premium SUV segment in Brunei Darussalam. I had a first look and a bit of a test drive at it a few months ago back in Kota Kinabalu during a short trip hosted by Jati Transport.

I knew it will be a big hit in Brunei because of customers can enjoy the high-end features on a premium SUV at a competitive price. The GLC 250 was already a big hit when it was introduced in Brunei a few months ago.

The GLC 200 is additionally powered by a 2.0 litre four inline engine, producing an output of 135 kW (184 hp) and 300 Nm of torque. It also comes with a standard nine-stage 9G-tronic automatic transmission. The units are already being booked as we speak, leaving only a few units left.

Mercedes-Benz in Brunei Darussalam have been a popular choice despite the economic downturn. As customers now looking for more value added in a premium brand, Mercedes-Benz does deliver and that’s one of the main reason why Jati Transport have been doing moderately well in the car industry.

Do visit Jati Transport showroom or call 244 1763 or 244 1777 for more information.

 

 


YESSSS, the Mercedes-Benz GLC 200 is already in town 😀
 


I had a pleasure of driving the GLC 200 in Kota Kinabalu back in August
 


It’s definitely a good ride.
 

Interview with Mark Raine

Written by Rano Iskandar on . Posted in automative, lifestyle, Social News

Mark Raine, Mercedes-Benz Cars vice-president of sales and marketing (Malaysia), has been active in the car scene lately, leading record sales for Mercedes last year with almost 12,000 units sold in 2016. There are many interesting factors that contributed to the growth of Mercedes-Benz in Malaysia and also in South East Asia.

What has made the premium brand a success as of late? What are their recipes to success and sustainability? I have the privilege to interview Mark Raine during my short visit to Kota Kinabalu last week. Mark is a very easy going lad and very approachable. Thank you for hosting the media and customers last week and arranging a great three day event in showcasing how Mercedes-Benz is not just a product but a lifestyle.

 

 


Interviewing Mark Raine at Shangrila’s Rasa Ria
 

Rano Iskandar: Can you share the growth of Mercedes-Benz and its growing presence in South East Asia?

Mark Raine: I believe we have a holistic approach in our brand, Mercedes-Benz and this has been a huge factor in our growth and being a brand leader in the premium category. We don’t only have the best car but also focusing on customer centric in a way of doing our business, to give a more positive customer experience before and after sales. Even the process of buying a Mercedes is taken into account such as having a competent website, digital approach and also the consultation process. All these are essential in the buying process so in the end, the customers are happy with their choices. This is already half the victory in catering to what the customers want.

The real deal starts after the sales and we at Mercedes emphasizes deeply in this area as this will determine our loyalty of our customers. It has proven a success and it is no doubt that the growth of Mercedes in the premium sector has increased despite the downturn in the economy in SEA.

The extension of the models from Mercedes-Benz has helped to elevate the growth of the brand in the premium sector. These are such as the SUV models – the GLEs, GLCs and GLAs being introduced in the market.

Rano Iskandar: Speaking of the trend, is this segment a huge trend in the region for Mercedes and how it came about?

Mark Raine: Yes, this is more of a global trend that SUVs have impacting the trend. However, there was little choices in the premium segment. We have a gut feeling and took a gamble in this segment and we believed that SUV is the thing of the future. This was also the key element of positioning of the Mercedes brand (in the SUV segment), focusing on lifestyle and affluent customers. This has helped to rejuvenate the brand while improving on innovation and technology.

Rano Iskandar: Why Kota Kinabalu as the prime destination for the #hungryforadventure ?

Mark Raine: The destination speaks for itself and we want to associate the mindset of our customers that our brand offers endurance, great positioning for different walks of life such as taking your children to school or on the weekend, bring your bike for a spin or going for a round of golf and lastly Kota Kinabalu gives a sense of adrenalin which resonates with our brand. We were fortunate that we have different weather conditions during our hill drive this morning at Sabah National Park and it showed what our SUVs are capable of.

We at Mercedes tend to organize events like this twice a year. We will invite our stakeholders along such as the media, the customers to showcase what SUVs are about and also being a premium brand, we want to be approachable to our customers by having a touch and feel on what Mercedes have to offer.

Rano Iskandar: Which model in Malaysia has been a top seller?

Mark Raine: It will be the C class and it targets all walks of life. However, it’s not the only model that has been popular but the compact cars and other models such as the E Class that was launched last year in Malaysia. Pretty soon we will be launching the new E 350E the latest hybrid brand. In terms of growth, it will be the SUVs and the GLC is the best selling in Malaysia and we sold over 3,000 units since its launch.

 

 


Mark Raine, Mercedes-Benz Cars vice-president of sales and marketing (Malaysia), posing with the latest Mercedes-Benz GLC 200 at Hap Seng Star showroom at Kota Kinabalu recently
 

Rano Iskandar: Why introducing the GLC 200 if you already have the GLC 250?

Mark Raine: We have the GLC 250 which is a brilliant product. It’s an SUV 4WD and offers great speed and comfort, positioning it as a very sporty, luxury model.

However to a certain extent, we are only capturing a lot of market but there are customers who want different qualities and traits and their mindsets are different from other customers. Hence the GLC 200 repositions itself in more exclusive luxury segment. It comes standard in on-road package or off-road package. The interior package also makes the value perception of this vehicle very, very high. The GLC 200 is just a notch below the GLC 250, hence makes it more affordable for most customers in the market. The unique selling point of the GLC 200 will be the exclusive luxurious appeal with high value perception and many features at a very competitive price.

Rano Iskandar: The GLC 200 is locally assembled in Malaysia. Is there any difference from the ones being imported?

Mark Raine: No difference at all. Same car, same quality, same quality checks. In essence, the same car. In South East Asia, we have a local production because we have tax exemptions and it makes the pricing more attractive.

Rano Iskandar: The GLE 43 Coupe OrangeArt Limited Edition. Share me more about it.

Mark Raine: It’s already available through order. It’s very limited and exclusive order. It’s very eccentric and flashy feel. It has a 21 inch AMG wheels with the OrangeArt Edition exterior package. We even have the Night Package. The eccentric and unique edition features extravagant design highlights including striking expressive decals in the orange on the front apron and the AMG wheels painted in high-gloss black and rim flange painted in orange.

The GLE 43 Coupe Orange Art Edition making it a high end personalised edition giving that special, individualized character and it’s definitely a striking appeal.

 

 


I had the privilege to test drive the GLC 200 and it will available in Brunei market hopefully by November 2017
 


Loving the feel and the drive. Of course, I love the AMG GLC 250 but this model is still good enough to keep me satisfied
 


A nice touch when I opened the door of the GLC 200
 

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About RA

A blogger since 2002, using platforms from blogspot, joomla and now currently wordpress. A readership that stands on average of 20,000 visits per month. Also on active on social media platform on IG, Facebook and Snapchat (@ranoadidas)

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