German automaker Audi plans to produce eight performance models for the U.S. market in the next two years under a new brand introduced recently at the New York International Auto Show.
The aim is to bring all elements of racing—including its professional motorsports and products geared for retail customers—under one new brand called Audi Sport.
The Audi R and RS models will fall under the Audi Sport brand along with performance parts, customer racing, professional motorsports, and a collection of associated gear such as clothing and accessories. The 2017 R8 V10 Spyder, the RS 5 Coupe, and the 2018 TT RS will all be under the Audi Sport brand. Other models in the Audi Sport portfolio include the R8 and RS 7 as well as the 2017 and the 2018 RS 3, which will launch this summer for the first time in the U.S.
The automaker unveiled the GT4 version of its R8 LMS race car—the newest addition to the Audi Sport customer racing program—ahead of the New York International Auto Show. The R8 LMS GT3 race car was first introduced in 2009, followed by the second generation of this model in 2015, and the RS 3 LMS for the TCR category in 2016.
Audi unveiled the GT4 version of its R8 LMS race car, the newest addition to the Audi Sport customer racing program
“Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made,” Audi of America President Scott Keogh said in a statement. “With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.”
Automakers that participate in professional racing often take innovations developed for the race track and put them—in some form—into production cars. Audi is no different. The company, which has a motorsports history that can be traced back to the 1930s, developed the R8 production vehicle in parallel with the GT3 race car called the R8 LMS.
Today, the R8 LMS shares about half of the same parts with its production vehicle cousin, the R8.
Customers of the Audi Sport brand will have access to exclusive materials for the interior as well as custom paint jobs to let customers personalize their vehicles. These Audi exclusive offerings are available on the A6, A7, A8, R8 and RS 5 model lines.
More than half of Audi dealers have made the investment to become specialized Audi Sport dealers, according to the automaker. Article by Kirsten Korosec, Fortune.com.
Congratulations to Siti Nazmah Hj Abd Samad and Humaira Zakaria for being the chosen ones to represent Brunei in the upcoming KL Fashion Week 2017 after winning the heart of the judges for the AirAsia Runway Ready Designer Search
The judges and contestants awaiting for the results
AirAsia Runway Ready Designer Search, the regional fashion designer competition finally made its presence in Brunei for the very first time. Out of the many entries, only two were chosen to represent Brunei in the @KLfashionweek happening this August. The two finalists are Humaira Zakaria and Siti Nazmah Hj Abd Samad. They will be showcasing their creations at the Grand Finale in Kuala Lumpur this August. Congratulations to both of you.
For your info, the AirAsia Runway Ready Designer Search 2017 is a regional tour to ten Asean Countries. This is a platform to provide aspiring designer the opportunity of a lifetime to compete on a regional level and showcase their collection on a professional runway during the KL Fashion Week Ready to Wear.
According to Shirley Tan, Head of Marketing for AsiaAsia Berhad, “We are very pleased to expand the AirAsia Runway ready Designer Search to include all the 10 Asean countries and we are very excited to be here in Brunei. We are thrilled to see the talents and creativity that have come forward today.”
The judges’ scores are based on design creativity, originality, consistency of their collection, adherence to the Asean theme, practicality and stage presentation potential.
Both finalists received awesome perks:-
• 150,000 AirAsia BIG Points
• BND 8,000 funds to produced a capsule collection to be sold on fashionvalet.com
• A six page fashion spread in AirAsia’s in-flight magazine, Travel3Sixty
• AirAsia flights and mentorship from the KLFW RTW, apart from a confirmed slot to showcase their full collection in KL Fashion Week RTW 2018.
There were five judges during the audition in Brunei. They were Andrew Tan, Founder of KL Fashion Week Ready to Wear, Shirley Tan, Head of Marketing for AirAsia Berhad, Vivy Yusof, Co-founder of FashionValet, Nabeela Fazil @lipstickmyname, Brunei Fashion blogger and Farhana Pura, Creative Director of NA Forrer @naforrer
AirAsia is also KLFW RTW 2017’s Preferred Travel Partner and will be flying in fashion designers from AirAsia and AirAsia X Groups’ extensive route network including India, Japan, China, South Korea and Australia to showcase their latest collection at the KLFW RTW runway.
Siti Nazmah Hj Abd Samad @nazsyam being chosen as the two finalists to represent Brunei
Congratulations to Humaira @hzno for being the chosen one
Humaira Zakaria being interviewed by BIG magazine. She will give her best with the opportunity given. She didn’t expect to reach this far as being the final (among 8) was already great enough.
Farhana Pura, Creative Director of NA Forrer, Vivy Yusof, Co-founder of FashionValet, Andrew Tan, Founder of KL Fashion Week Ready to Wear, Shirley Tan, Head of Marketing for AirAsia Berhad and Nabeela Fazil @lipstickmyname
Bilster Technologies, subsidiary of Concepts Group of Companies with representatives from Brother International (Malaysia) Sdn Bhd during the MoU signing this morning
The signing begins for a new journey for Bilster Technologies
Brother International (Malaysia) Sdn Bhd, a leader in consumer and business IT products and solutions that focuses on the “Customer-First” approach, signed a Memorandum of Understanding (MoU) with Bilster Technologies (Brunei) this morning. As you know, Bilster Technologies is a wholly-owned subsidiary of the Concept Group of Companies.
The MoU is a big milestone for Bilster Technologies as they become the only company to bring in the Brother brand to Brunei. Previously Concept Group of Companies have been involved with the service side of Brother and it’s no surprise that Brother has appointed Bilster Technologies (under the flagship of Concept Group of Companies) to be the authorized distributor for Brunei.
The MoU marks the commitment for both organizations towards a growing market as well as brand acceptance where Brother will be the brand of choice not only among home users but also to SMEs and businesses as well.
Vivian @ Norsurya Binti Hj Sabali, Business Development Executive of Bilster Technologies, Vincent Pao, General Manager of Concepts Group of Companies, Itsuo Segawa, Country Head at Brother International Malaysia Sdn Bhd and Brian Low, Country Sales Head, Sales, Corporate of Brother International (Malaysia) Sdn Bhd.
Token of appreciation from Vincent Pao to Itsuo Segawa
Mingling with guests after the MoU signing
It was also Itsuo Segawa’s (Country Head at Brother International Malaysia Sdn Bhd) first visit to Brunei Darussalam and he believes this MOU is a stepping stone for a long term relationship with Bilster Technologies. He believes in Vincent Pao, the main behind Concept Group of Companies, as a reputable business partner and helping in growing the brand name of Brother in Brunei Darussalam.
Segawa shared how consumers and businesses are now looking for user-friendly, cost-efficient solutions with outstanding quality and Brother will listen to their needs and wants. This is Brother’s strength and what differentiate them from other brands.
For your info, Bilster Technologies will carry a competitive range of Brother products, from the award-winning inkjet, laser printers, multi-function centers to hand label and mobile printers.
Vincent Pao is very excited with the partnership. The General Manager of Concepts Group of Companies shared that they are delighted to be able to work with Brother, a reputable Japanese company that focuses on quality and consistency. He is very confident that Bilster Technologies will increase the awareness of Brother in Brunei and make the consumers confident on Brother products. On top of that, they also have a after-sales service centre that will benefit customers of Brother.
Congratulations once again to Bilster Technologies on the milestone.
The 8th instalment: The Fate of the Furious
The Good. There are many good points to enjoy about The Fate of the Furious, it’s 8th instalment of The Fast and The Furious. One thing for sure are the stars of the show and the trailer has hinted that John Statham will be combining forces with the FF gang. Why FF series are so popular because it resonates to the audience with one specific theme – “We are family”. Hence, you are bound to see family bonds between the non-biological related characters and their chemistry on screen seems to bring an emotional connection to the audience. I was already sold after Fast and the Furious 4 when the main characters united and the momentum never stopped since then.
The set pieces were pretty good and maybe to an extent, mind-blowing. Why I say to an extent? Because majority of the sequences are OTT (over-the-top). Then again, the producers of FF somehow brainwashed us along the series that FF movies are no-brainer entertainment and treat it as a popcorn (level) movie. Yes, most of the scenes defy logic and physics but we as the audience will still be glued to the screen despite these known factors. My favourite scene will be in the city where cars are being hacked and have minds of their own. Awesome!! I wonder what’s next? Space travel? Who knows…
The Bad. The big thing that ticked me is Dom’s character (Vin Diesel) when he turned rogue and turn his back on his “family”. This is no spoiler as it was clearly stated in the trailers. I was more upset on the motive of his decision to turn rogue. I just felt that it wasn’t that convincing to begin with. I just found it “bleeeh”. Then again, most of the plot of FF8 doesn’t really made sense but we still enjoyed it nonetheless. I would have given the movie extra points if the producers fixed some loop holes in this flawed movie.
The OTT sequences may be bearable but also to an extent. The final act of the movie raised my eyebrows and this reminds me of espionage movies such as James Bond series. It has come to that level that the protagonists are tough to die and give what the fans/audience want – a happier ending. I would say that FF8 was slightly below the rating of FF7 (which I would watch again and again). Will I watch FF8 the second time? Maybe yes, maybe no. Oh yea, the movie is more than 2 hours long and it’s a bit unnecessary.
The Ugly. I’m surprised that this franchise is able to stretch to this level of success, releasing its 8th movie. No other movie franchise has reached this milestone apart from the Harry Potter series. FF franchise is a cash cow business model. The FF7 made around USD 1.5 billion in ticket sales. That’s a ridiculous amount of money. Now, why do I put this in the “ugly” side? Because producers of FF franchise will begin to produce more FF movies (FF9 in 2019 and FF10 in 2021) and I can tell you that there are running low on ideas. I just hope it doesn’t go down to the level of Michael Bay’s Transformers (Just beyond ridiculous and yet we still watch them *lol*).
Verdict: We have come to an era where over-the-top action can be accepted (when comes to Fast & Furious franchise). Slightly underwhelming than FF7 while FF5 is still the best among the lot. I still enjoyed FF8 honestly but they are running out of ideas.The Fate of the Furious also scored the lowest since FF5 with 64% on Rottentomatoes.
Jamary bin Danggat, President of Brunei Darussalam National Association of the Blind (in blue) officially opened Optic King yesterday at 1st Floor, Centrepoint Hotel
Yushi Chua, Director of Optic King Company, delivering her opening remarks and appreciated her family for the support they have given
Saturday, 15th April 2017 marked the Grand Opening of Optic King, a first optical boutique located on the 1st Floor, Centrepoint Hotel, Gadong. The Guest of Honour, Mr. Muhammad Jamari bin Dangat, the President of Brunei Darussalam National Association of the Blind officiated the Grand Opening.
The Grand Opening Ceremony began with a doa, followed by a speech from the Director of Optic King Company, and advanced to the ribbon cutting. Optic King presented a donation to the Brunei Darussalam National Association of the Blind. One of Optic King’s mission is to promote good eye health by engaging qualified optometrists and sponsoring training of its staff in the optical field.
Optic King has brought in a wide range of quality designer brands to Brunei. They offer designer labels from major fashion cities and brings emerging designer labels from the optical industry to Brunei. Optic King holds exclusive eyewear brands such as Givenchy, Tiffany & Co. and Burberry. Other brands include Michael Kors, Oakley, Marc Jacobs, and RayBan to name a few. Whether you are looking for brands from Paris, Italy or the United States, Optic King is never far away. Optic King brings to Brunei much sought after brands to you at the central shopping district of Gadong.
Optic King is also equipped with highly advanced ophthalmic instrumentations. The Company offers quality ophthalmic lens brands namely Essilor and Nikon, which incorporates new optical technology catering for different visual needs. Optic King is also the first optical store to recruit a Bruneian optometrist. Their optometrist is qualified from the United Kingdom and provides services of top standard. From the moment you step in the store, you are welcomed by their well- informed friendly staff and optometrist that is always ready to serve you and your optical needs.
Congratulations once again and you can follow their IG @optic.king
Mr. Muhammad Jamari bin Dangat, the President of Brunei Darussalam National Association of the Blind having a light moment with Yushi
There are two sides to Optic King
I didn’t know Tiffany & Co. does glasses too. Interesting and unique!!
One of the niche brand, Givenchy
You can have your eyes checked here and see how good your vision is
Yushi and her staff at Optic King
Thanks Yushi for the invitation
Group photo of the Impact 2017 students with the invited guests. Image courtesy of Vincent Hong. Click image to enlarge.
Yes, this is a delayed post on the @ubdimpact2017 event that’s taking place at Art Gallery, Chancellor Hall, Universiti Brunei Darussalam.
The event is called Impact 2017: Art & Design Graduation Exhibition. The project is led by Nonnie King Siaw Chin, the Director, handling over 50 graduating students. With the theme, A Greater Spectacle, it is now in its 5th edition. I was fortunate enough to be view previous events and I am truly amazed by our local talents.
The art installations, paintings, computer graphics, animations and product designs are some of the things you can expect at Impact 2017. For your info, all these finished displays are only part of their module in terms of assessment points. Other marks and points will come from other areas such as presentations. They will be assessed by Associate Professor Kong Ho and Dr. Martie Geiger-Ho.
What’s interesting about the pieces are the story behind them. Why do they create that particular artwork or installation? Professor Kong has been involved with the students by challenging them with ideas and unlock their potential by translating their personal ideas and memories into an art form. Yes, the stories make a huge difference on the audience in appreciating their artwork even further. This exhibition is not something that you simply walk around after having a 3-5 second look. Their finished works required a little more attention and you will be amazed how a simplified artwork tells a lot of stories from the artist. This is the beauty of Impact 2017.
Just to give you some teaser, some of the stories depicts internal struggles, losing your loved ones, social and cultural issues to name a few. There are a few stories on bullying as well. Do connect with the artist to find out more about his or her particular art piece. He or she will appreciate it more. Congratulations to all the students and I hope all of you earned awesome marks from your lecturers 🙂
Dr Joyce Teo Siew Yean, UBD’s Assistant Vice Chancellor (Global Affairs), gracing the opening of Impact 2017
Titled “Helpless”, a painting installation by Noor Aqilah binti Hj Abu Bakar. The image depicted of her memories as a kid when her home at Kg Ayer caught on fire.
Titled “Seni Sribuza”, pattern design &art installation by Dk Nur Izzatul A’mal Pg Abd Rahim. Seni Sribuza means the art of Brunei. She’s a big fan of decorative patterns on Brunei traditional handicrafts and architecture. Her favourite colour is blue and she spent around BND 4,000 on her installation.
Titled “Use it or Lose it”, graphic design by Md Wafiuddin bin Hj Ahmad. I kinda like this art piece. There’s an interesting story behind this. I shall let you visit Impact 2017 to find out more.
Sentimental Attachment, a photo-realistic drawing by Nurnabilah Awang Hj Mohammed Ismail. She spent a few months finishing her drawing and the items she drawn are something meaningful to her.
The exhibition was officiated on 12th April 2017 at the lobby of the Chancellor Hall by UBD’s Assistant Vice Chancellor (Global Affairs) Dr Joyce Teo Siew Yean. Also in attendance were Dato Paduka Hj Idris Hj Abas, Assistant Vice Chancellor (Research & Innovation) Dr David Koh, Dean of Faculty of Arts and Social Sciences (FASS) Dr Hjh Asiyah Hj Ahmad Kumpoh, Principle Officers of UBD and sponsors.
During the opening ceremony, Dr Joyce Teo Siew Yean pointed out that the creative economy is not only a rapidly growing sector of the world economy but also a highly transformative one in terms of income generation, job creation and export earnings. She quoted the UNESCO website which said between 2002 and 2011, developing countries averaged 12.1 percent annual growth in exports of creative goods.
“I would like to encourage the Art and Creative Technology programme to continue their pursuit in making this programme unique and multidisciplinary,” she added. “Where each piece of work can also bring in the collaboration from other perspectives such as engineering and entrepreneurship for example.”
The exhibition will open to the public and will conclude on Saturday, 20 May 2017. Gallery hours are from 9am to 7pm Monday through Thursday and Saturday, and the Art Gallery is closed on Friday and Sunday.
Theressa having fun playing with this art installation by Hjh Noraziah binti Hj Ismail.
Window of Faith, a painting installation by Syakirah Jamali. She’s always fascinated by the colours of light passing through the stained-glass window which evokes the divine presence and a sense of hope.
Kattaleya, an art installation by Azreena Rakawi. She’s fond of flowers since she was a kid. I believe it was her grandma that gave her an orchid when she was little girl. I’m impressed with this installation as it has many layers of glass panels
Theressa wrote many love notes to the students as a sign of appreciation and encouragement.
Sublime, a shadowbox installation by Michelle Lieu. Her idea behind her art project is to change the perception of natural found objects which can be an art form itself. She hopes her project can open the mind of viewers to appreciate the beauty of nature in their surrounding environment.
Regrets and Lies, a videography by Md Hanif Khairuddin Hj Ahmad Shah. Another interesting perspective on why people lie and his video shows the trend in our society on how lies are being perceived.
A Fiery Path of War, a video game design by Wilfred Achong. He created this heavy duty animation game on his own and this alone thats up a few terabytes. Again, we were quite amazed that this was done by him alone. The game shares the effects and the misunderstandings of war.
Affection, an augmented reality graffiti by Md Nur Huda Firdaus bin Jamil. He shares his affection on his late mother. He has a gift on painting murals.
DST Deputy CEO Hj Marsad Hj Ismail exchanging documents with NFABD General Secretary Hj Abdul Hamid Dato Paduka Hj Abdullah for being the title sponsors for the DST Super League, DST Premier League, DST FA Cup and DST Sumbangsih Cup
NFABD expressed its gratitude to DST for their continuous support of the country’s major football tournaments after today’s sponsorship signing ceremony between the two parties.
Sponsoring Brunei’s football for more than 10 years, DST signed on as 2017 sponsors in a signing ceremony at NFABD House – agreeing to be the title sponsors for the DST Super League, DST Premier League, DST FA Cup and DST Sumbangsih Cup.
“We are all happy and grateful to DST for their support,” said NFABD Deputy President Hj Madli Mohd Yusuf after the signing ceremony.
“This is proof that DST cares about Brunei football and wants to help develop Brunei football further.
“This year’s league will feature Asian Football Confederation (AFC) B license coaches in every DST Super League club in order to improve the quality of the competition.
“NFABD has many plans for this year, and one of the highlights of 2017 so far has been the Asian Football Confederation (AFC) A license coaching certificate obtained by six local coaches – the first for the country,” added the deputy president.
Signing on behalf of NFABD were Hj Madli and NFABD general secretary Hj Abdul Hamid Dato Paduka Hj Abdullah while DST were represented by their Assistant General Manager of Group Corporate Communications Radin Sufri Radin Basiuni and DST Deputy CEO Hj Marsad Hj Ismail, with DST CEO and event’s guest of honour Suhaimi Hussain acting as the witness. Images and press release courtesy of NFABD.
Mr. Brett McDougall, Executive General Manager – Sales and Marketing, Royal Brunei Airlines, His Excellency Datuk Ghulam Jelani bin Khanizaman, High Commissioner of Malaysia to Brunei Darussalam, Hj Ibrahim Seddiqi bin Talib, Director of Tourism Malaysia (Brunei) and Ms. Nur Khadijah, Sales and Business Development Manager of Pan Bright Travel Services during the press conference recently
As one of the representatives from Royal Brunei Airlines said, it’s a better deal than the normal packages as you can save almost $100. It’s a real steal to get BND 388 for a 3 Days 2 Nights with accommodation stay, return economy airfare on RB, daily breakfast, return airport transfer and even private transfers to Bukit Jalil Stadium. All these package is only applicable from Pan Bright Travel Service and it’s called the “3 Days 2 Nights Kuala Lumpur SEA Games package”.
Another incentive is that Pan Bright Travel Service is giving BND 20 discount for first 20 pax who book this package.
The hotels that are packaged in the deal are Star Points Hotel Kuala Lumpur (3 star hotel with 7.7 rating in booking.com) and Corus Hotel Kuala Lumpur (4 star hotel with 8.0 rating). I’ve stayed at Corus Hotel before I kinda like it.
The selling period is effective from today till 31st July 2017 for travel from 15th August to 30th August 2017. For bookings, you can contact Pan Bright Travel Services at 224 0980, 334 1154 and 322 0078 for their package.
The guest of honour launching the BND 388 package deal
A pretty good deal indeed
Launching the event was His Excellency Datuk Ghulam Jelani bin Khanizaman, High Commissioner of Malaysia to Brunei Darussalam. Also present were Hj Ibrahim Seddiqi bin Talib, Director of Tourism Malaysia (Brunei), Mr. Brett McDougall, Executive General Manager – Sales and Marketing, Royal Brunei Airlines and Ms. Nur Khadijah, Sales and Business Development Manager of Pan Bright Travel Services. The event was also witnessed by local coaches, athletes and representatives from the Ministry of Youth, Culture and Sports.
Pan Bright Travel Service has a very good track record in providing quality and cost effective travel services to their clients in Brunei Darussalam. It’s no surprise that they received the award from Royal Brunei Airlines recently for being the “Top Selling Kuala Lumpur destination” during the 12th Belait Travel Fair and Brunei Travel Fair (2016). Did you know that they are also one of the nominees under the Best Foreign Tour Operator (Southeast Asia) for Brunei Darussalam category at the 19th Malaysia Tourism Awards 2014/2015?
SEA games 2017 will again be the highlight for 2017 and this package is a good incentive for Bruneians to fly over to KL and also enjoy the SEA Games experience in Kuala Lumpur. Will I travel to KL for the SEA Games? We shall wait and see.
So do call Pan Bright Travel Services at 224 0980, 334 1154 and 322 0078 for their packages.
One of the hotels I’ve stayed before – Corus Hotel. My recommendation.
The look of the room at Corus Hotel.
Treasure Cove @ UBD’s Business Library
Yang Mulia Datin Dr. Hajah Anita Binaural Zahrina binti Pehin Orang Kaya Laila Wijaya Dato Seri Setia Hj Awang Abdul Aziz, Vice Chancellor of Universiti Brunei and Dr. Chris Woo, Senior Lecturer at the Faculty of Arts and Social Science, UBD
Finally something different to offer from Universiti Brunei Darussalam (UBD). I remembered Dr. Chris Woo hinting me about a gift space in UBD a few months ago and today, I saw it with my own eyes. It was called Treasure Cove, the first gift and souvenir brand, initiated by the Office of Promotion and Events Management under the Corporate and Administration office of UBD. Apparently under the direction of Dr. Chris Woo, a group of alumni UBD students were involved in this project.
The inaugural event was celebrated with UBD’s corporate partners that has helped UBD in numerous of activities. So yes, there were a tons of familiar faces to begin with.
It’s good to see UBD creating their own unique house brand and the idea of Treasure Cove will help to support the creative, artistic as well as entrepreneurial talents of UBD students and alumni. The majority of Treasure Cove products are originally created by the inspired efforts of UBD’s graduates. From what I was told that some of the alumni were involved in previous UBD Spectacle, a UBD art module that exhibits students’ talents in the field of arts and design. Treasure Cove is indeed UBD’s testament and commitment to continually provide the support and encouragement to Brunei’s entrepreneurial minds.
Dr. Chris shared that there will be more products that will be made available as they are in production. The Treasure Cove space is located next to R&C cafe at UBD’s Business Library. Congratulations to the team behind the project. I hope to see more UBD merchandise product and I’m already impressed with their locally designed pens. You can follow their updates on IG @treasurecovebn
The launching event was graced by Yang Mulia Datin Dr. Hajah Anita Binaural Zahrina binti Pehin Orang Kaya Laila Wijaya Dato Seri Setia Hj Awang Abdul Aziz, Vice Chancellor of Universiti Brunei Darussalam. Also present was Hjh Rubiah binti Hj Yacub, Assistant Vice Chancellor (Corporate and Administration) who delivered a welcoming remark.
Hjh Rubiah binti Hj Yacub, Assistant Vice Chancellor (Corporate and Administration)
Some of the items for sale at Treasure Cove
Locally made pens
My favourite design of the lot
Guest of honour touring the showcase
With representatives from Progresif Cellular
Dr. Chris Woo and his team from the Alumni
Stephan Winkelmann, former boss of Lamborghini, is now the new CEO of Audi Sport GmbH (Audi Sport GmbH: based in Neckarsulm, built on four business areas). Its core business is the manufacturing of the Audi R8 and RS models.
quattro GmbH, established in Neckarsulm in 1983, has been operating as Audi Sport GmbH since the end of 2016. With Stephan Winkelmann at the helm, this fully owned subsidiary of AUDI AG currently has around 1,200 employees.
Since 1983 quattro GmbH, with its headquarters in Neckarsulm, has been building high-performance sports cars and delivering high-tech automotive concepts. And now the Audi subsidiary has changed its name to Audi Sport GmbH. It is built on four business areas. In addition to developing and manufacturing the Audi R8 and Audi RS models, it is responsible for customer motorsport – Audi Sport customer racing. Other areas of business include car customization options via the Audi exclusive program, plus lifestyle articles marketed as the Audi Sport collection.
The name Audi Sport is inspired by a long and successful tradition of motorsport. As far back as the 1930s, the legendary “Silver Arrow” models of Auto Union were the ultimate benchmark on racing circuits worldwide. In the 1980s, the Audi quattro with permanent all-wheel drive proved outstandingly successful in rally competition. Today the brand with the four rings is involved in the World RX, DTM, Formula E, GT racing and in the TCR category. Young racing talent is being fostered in the Audi Sport TT Cup. The production models benefit from developments and technologies first used in motorsport. The Audi R8 and the Audi RS models represent the sporty vanguard of the brand, combining superlative performance with exclusiveness and prestige.
The abbreviation RS stands for the most powerful engine version within a particular Audi model series, for impressive dynamic performance, for understated sophistication coupled with comprehensive everyday usability, and for quattro permanent all-wheel drive. The brand’s RS tradition started in 1994 with the appearance of the Audi RS 2 Avant.
It was a trendsetter – a genuine high-performance sports car with five seats and a large luggage compartment. Since then, quattro GmbH has steadily expanded the portfolio of RS models, which now range from the compact Audi RS 3 Sportback to superior cars such as the Audi RS 6 Avant or Audi RS 7 Sportback. The subsidiary’s focus is to create the most prestigious models in the portfolio of AUDI AG.
The Audi R8 is the pinnacle of the product range. The first generation appeared on the market in 2007 with an innovative vehicle concept: mid-engine, systematic lightweight construction featuring Audi Space Frame technology, and quattro drive. The high-performance sports car provides a typical driving experience, but is also perfectly suited to the racetrack thanks to its optimum power-to-weight ratio.
The Audi subsidiary doubled its sales over the past five years. Over the next 18 months, Audi Sport GmbH will be launching eight new models, which will further consolidate the company’s position in the market. The number of specialized Audi Sport dealers will increase from 370 at present to around 600 by the end of 2017.
Stephan Winkelmann has been Managing Director of the company since March 15, 2016. Audi Sport GmbH has around 1,200 employees at locations in Neckarsulm and Ingolstadt.