Posts Tagged ‘audi’
German automaker Audi plans to produce eight performance models for the U.S. market in the next two years under a new brand introduced recently at the New York International Auto Show.
The aim is to bring all elements of racing—including its professional motorsports and products geared for retail customers—under one new brand called Audi Sport.
The Audi R and RS models will fall under the Audi Sport brand along with performance parts, customer racing, professional motorsports, and a collection of associated gear such as clothing and accessories. The 2017 R8 V10 Spyder, the RS 5 Coupe, and the 2018 TT RS will all be under the Audi Sport brand. Other models in the Audi Sport portfolio include the R8 and RS 7 as well as the 2017 and the 2018 RS 3, which will launch this summer for the first time in the U.S.
The automaker unveiled the GT4 version of its R8 LMS race car—the newest addition to the Audi Sport customer racing program—ahead of the New York International Auto Show. The R8 LMS GT3 race car was first introduced in 2009, followed by the second generation of this model in 2015, and the RS 3 LMS for the TCR category in 2016.
Audi unveiled the GT4 version of its R8 LMS race car, the newest addition to the Audi Sport customer racing program
“Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made,” Audi of America President Scott Keogh said in a statement. “With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.”
Automakers that participate in professional racing often take innovations developed for the race track and put them—in some form—into production cars. Audi is no different. The company, which has a motorsports history that can be traced back to the 1930s, developed the R8 production vehicle in parallel with the GT3 race car called the R8 LMS.
Today, the R8 LMS shares about half of the same parts with its production vehicle cousin, the R8.
Customers of the Audi Sport brand will have access to exclusive materials for the interior as well as custom paint jobs to let customers personalize their vehicles. These Audi exclusive offerings are available on the A6, A7, A8, R8 and RS 5 model lines.
More than half of Audi dealers have made the investment to become specialized Audi Sport dealers, according to the automaker. Article by Kirsten Korosec, Fortune.com.
Stephan Winkelmann, former boss of Lamborghini, is now the new CEO of Audi Sport GmbH (Audi Sport GmbH: based in Neckarsulm, built on four business areas). Its core business is the manufacturing of the Audi R8 and RS models.
quattro GmbH, established in Neckarsulm in 1983, has been operating as Audi Sport GmbH since the end of 2016. With Stephan Winkelmann at the helm, this fully owned subsidiary of AUDI AG currently has around 1,200 employees.
Since 1983 quattro GmbH, with its headquarters in Neckarsulm, has been building high-performance sports cars and delivering high-tech automotive concepts. And now the Audi subsidiary has changed its name to Audi Sport GmbH. It is built on four business areas. In addition to developing and manufacturing the Audi R8 and Audi RS models, it is responsible for customer motorsport – Audi Sport customer racing. Other areas of business include car customization options via the Audi exclusive program, plus lifestyle articles marketed as the Audi Sport collection.
The name Audi Sport is inspired by a long and successful tradition of motorsport. As far back as the 1930s, the legendary “Silver Arrow” models of Auto Union were the ultimate benchmark on racing circuits worldwide. In the 1980s, the Audi quattro with permanent all-wheel drive proved outstandingly successful in rally competition. Today the brand with the four rings is involved in the World RX, DTM, Formula E, GT racing and in the TCR category. Young racing talent is being fostered in the Audi Sport TT Cup. The production models benefit from developments and technologies first used in motorsport. The Audi R8 and the Audi RS models represent the sporty vanguard of the brand, combining superlative performance with exclusiveness and prestige.
The abbreviation RS stands for the most powerful engine version within a particular Audi model series, for impressive dynamic performance, for understated sophistication coupled with comprehensive everyday usability, and for quattro permanent all-wheel drive. The brand’s RS tradition started in 1994 with the appearance of the Audi RS 2 Avant.
It was a trendsetter – a genuine high-performance sports car with five seats and a large luggage compartment. Since then, quattro GmbH has steadily expanded the portfolio of RS models, which now range from the compact Audi RS 3 Sportback to superior cars such as the Audi RS 6 Avant or Audi RS 7 Sportback. The subsidiary’s focus is to create the most prestigious models in the portfolio of AUDI AG.
The Audi R8 is the pinnacle of the product range. The first generation appeared on the market in 2007 with an innovative vehicle concept: mid-engine, systematic lightweight construction featuring Audi Space Frame technology, and quattro drive. The high-performance sports car provides a typical driving experience, but is also perfectly suited to the racetrack thanks to its optimum power-to-weight ratio.
The Audi subsidiary doubled its sales over the past five years. Over the next 18 months, Audi Sport GmbH will be launching eight new models, which will further consolidate the company’s position in the market. The number of specialized Audi Sport dealers will increase from 370 at present to around 600 by the end of 2017.
Stephan Winkelmann has been Managing Director of the company since March 15, 2016. Audi Sport GmbH has around 1,200 employees at locations in Neckarsulm and Ingolstadt.
Mattias Ekström of Audi and EKS won the season opener at the Circuit de Barcelona-Catalunya of the 2017 FIA World Rallycross Championship
The 2017 FIA World Rallycross Championship could not have been off to a better start from Audi and EKS’s point of view. The season opener at the Circuit de Barcelona-Catalunya saw Mattias Ekström triumph. In the final, the reigning world champion relegated Timo Scheider (D) and Andreas Bakkerud (N) to positions two and three. This victory immediately puts Ekström back at top of the drivers’ standings. In the teams’ classification, team world champions EKS are in the top spot tied on points with Team PSRX Volkswagen Sweden.
The start to the season’s first race weekend had ups and downs in store for Ekström and his teammates, Toomas Heikkinen (FIN) and Reinis Nitišs (LV). “Saturday was incredibly difficult,” says Ekström. “The weather situation kept changing – sun, rain, sun, rain … In rallycross with its many single races, that’s extremely complicated – at one time you have an advantage and others a disadvantage.” Ekström caught a rain shower in his second race and at the end of day one was only in position eleven of the overall classification. Heikkinen had better luck. The Finn did the best job of coping with the changeable conditions and was leading after day one.
On Sunday, the prerequisites changed. In bright sunshine and on a dry track, Ekström was able to fully use the strengths of his 560-HP Audi S1 EKS RX quattro and at the end of the four qualifying sessions was trailing Timo Scheider in second place. For the semi-finals of the twelve best drivers, Heikkinen (P7) and Nitišs (P10) qualified as well. However, both EKS campaigners were eliminated in the penultimate session. Ekström on the other hand dominated the action, took the top spot after having started from pole position and in the final prevailed with a lights-to-flag victory as well. “All in all, it was a terrific weekend,” says Ekström. “I won at Barcelona in 2016, and now I did it again. My whole team did a fantastic job and we scored important points for both classifications.”
EKS will be traveling from Barcelona some 1,000 kilometers to Montalegre in Portugal to prepare for round 2 of the World Rallycross Championship on April 21–23. Ekström still has a score to settle with the shortest track on the calendar. Last year, following a collision in the semi-final, the 38-year-old had to bury his hopes for victory early.
2017 FIA World RX – round 1, Barcelona – results of final
1 Mattias Ekström (S) 4m 32.260s
2 Timo Scheider (D) +0.362s
3 Andreas Bakkerud (N) +1.868s
4 Petter Solberg (N) +2.625s
5 Timmy Hansen (S) +3.251s
6 Johan Kristoffersson (S) +3.976s
Drivers’ standings, 2017 FIA World RX (after 1 of 12 rounds)
1 Mattias Ekström (S) 29 points
2 Timo Scheider (D) 26 points
3 Andreas Bakkerud (N) 22 points
4 Johan Kristoffersson (S) 21 points
5 Petter Solberg (N) 19 points
6 Timmy Hansen (S) 17 points
Reinis Nitišs (Audi S1 EKS RX quattro #15) in the FIA World Rallycross Championship
The fourth season of the FIA World Rallycross Championship is coming up. Twelve events on three continents are on the calendar this year, kicked off by the round at Barcelona on April 1 and 2, which marks a premiere in several respects. It will be the first race in which EKS receives factory support from Audi. The reigning world champion will be fielding three Audi S1 EKS RX quattro cars for the first time. Plus, Barcelona will be the venue of the season opener for the first time.
Mattias Ekström is looking forward to the race at the Circuit de Barcelona-Catalunya with confidence. “Last week, we did another three-day test in France and are entering the season superbly prepared,” says the Swede, who is both a driver and the team boss at EKS. “I’m very happy with the development work that was done in winter and our aim for this season is clear: we’d like to win the drivers’ and teams’ titles in the FIA World Rallycross Championship again this year.”
The rallycross track at the Circuit de Barcelona-Catalunya is located in the stadium section of the circuit and includes two super-fast corners included in Formula 1 races as well – albeit in the opposite direction. It is one of the few tracks with very fast initial corners on tarmac, plus many flat-out sections. “Thinking about last year puts a grin on my face,” says Ekström. At Barcelona, the Swede celebrated his fourth victory of the season in 2016 and laid the foundation for his subsequent world championship win. The basis for the success has been the 560 hp Audi S1 EKS RX quattro, which was technically modified once again for this season.
The FIA World Rallycross Championship will be broadcast live in 180 countries. Each Sunday of the total of twelve events the channels are going to air a two-hour show with interviews, background reports and the highlights of all four qualifying sessions, plus live footage of the semi-finals and final. Coverage of the season opener at Barcelona will start on Sunday, April 2, at 14:00 CEST. A list of all TV channels is available at www.fiaworldrallycross.com/tv_listings. In selected markets a live stream of World RX will be available online at www.fiaworldrallycross.com/live. Images courtesy of AUDI AG.
Mattias Ekström (Audi S1 EKS RX quattro #1) in the FIA World Rallycross Championship
Toomas Heikkinen (Audi S1 EKS RX quattro #57) in the FIA World Rallycross Championship
“Destined for a place beyond the stars, the Audi lunar quattro with its all-wheel-drive power distribution, piloted driving expertise and lightweight efficient technology will be assisting the crew of the Covenant. Can you spot the lunar quattro? #quattroThursdays #AlienCovenant
A prize for a pioneering achievement: Audi has won the Logistics Award for 2017 from the German Association of the Automotive Industry (VDA) in recognition of its FTS driverless vehicle transport system. The autonomously operating system has been in production operation at the Ingolstadt site since the beginning of the year. The parking robot named Ray sorts up to 2,000 cars per day for loading onto railway freight cars. This application is the only one of its kind to date in the automotive industry.
“Driverless transport systems are one of the key technologies of the Smart Factory,” said Prof. Dr. Hubert Waltl, Board Member for Production and Logistics at AUDI AG. “With their flexible navigation we are improving efficiency in vehicle transport as well. FTS Ray is now in production operation at the Ingolstadt plant. We will be transferring the concept to other processes and sites.” VDA President Matthias Wissmann emphasized: “Our industry thrives on innovative solutions like this. The digitalization and connection of production, and in fact of the entire value chain, is the biggest challenge for the industry. Concepts like that of the award-winner clearly demonstrate that the German automotive industry is on top here as well.”
There are now twelve parking robots in use at Audi’s main plant in Ingolstadt. They autonomously transport Audi models after production for railway loading. For this, one of the roughly six meter long and three meter wide robots uses laser sensors to determine the position and dimensions of a car and adjusts itself accordingly. Then the robot carefully lifts the car up to ten centimeters. A central, autonomous control system assigns a space to the robot where the robot can park it via the shortest route. Once a sufficient number of cars have accumulated for the same transport destination, a robot prepares them for loading on to the railway freight cars.
The driverless transport systems complete up to 8,000 movements per day this way, while covering about 500 kilometers (310.7 miles). They even change their own batteries: When the charge status is low, the robots promptly dock themselves onto the automated changing station and specially designed robots change out the batteries within a few minutes. The system operates reliably around the clock – on an open parking deck and at outdoor temperatures up to minus 20 degrees Celsius (minus 4 degrees Fahrenheit). It thus improves both efficiency and ergonomics for employees: They now have significantly shorter distances to walk and are exposed to fewer extreme weather conditions.
The Ray driverless transport system was created in partnership with Serva Transport Systems in Grabenstätt am Chiemsee. The parking robots are continuously being developed further – their weather resistance, for example. In the first quarter of 2017, a total of 18 parking robots are already sorting ready-to-transport cars in Audi railway loading within an area of 20,000 square meters (215,278.2 sq ft). Additional opportunities for their use in the Ingolstadt plant have already been identified.
The new Audi A3 Sedan
Sedan redefined- the new Audi A3.
Audi launched the Audi A3 at the 1996 Paris Motor Show. The car was developed on the Golf IV platform, which followed in 1997. From the very first generation, the Audi A3 has boasted innovations and quality features from its bigger siblings, making it the founder of the premium compact class. The A3 initially was available exclusively as a three-door hatchback in three trim lines. Seventeen years later, the A3 Sedan was unveiled at the 2013 New York Auto Show.
In 2014, TCY Motors Sdn Bhd as the sole Audi dealer/importer successfully launched the A3 Sedan locally and it went on to become the top selling Audi for Brunei the following year.
To coincide with the recent 20th anniversary of the A3 model family, the new updated A3 Sedan is now available for Brunei.
Media on for a test drive.
You can check out the Audi A3 at their showroom
The success model from Audi has become even more attractive: the new A3 Sedan approaches the starting line with a new 1.2 TFSI engine as well as newly designed headlights and taillights.
Updates feature a more sharply contoured and wider Singleframe grill and new headlight design. Now with full LED headlights with dynamic turn signals and cornering lights complimented by new rear light design.
The interior of the sporty four-door features a light and clean design. The 425-liter (15.0 cu ft) cargo space can be expanded by folding down the rear seat backs. Equipped with the new 1.2 TFSI engine, the sedan has a curb weight of just 1,280 kg (2822 lb).
Audi Brunei will offer the updated A3 Sedan with a new powerful and highly efficient 1.2 TFSI engine with power output of 81 kW (109 hp) and 175 Nm. S tronic dual-clutch transmission will remain a standard for the model. Exclusive 17-inch wheels will compliment the package.
The new Audi A3 Sedan will be offered at a competitive pricing of $41,489.00.
For more information and a test drive of the new Audi A3, please call the Audi Brunei Showroom at 244 2333 or follow them on social media at https://www.facebook.com/AudiBrunei/ and https://www.instagram.com/audibrunei/
Audi factory driver Lucas di Grassi on clinching third place in Buenos Aires (Argentina) maintained his second place in the Formula E standings. His teammate Daniel Abt in race three of the fully electric racing series shone with a comeback drive from grid position 16 to seventh place
Lucas di Grassi already gave Team ABT Schaeffler Audi Sport reason to cheer in qualifying. For the first time, the Brazilian clinched the top spot on the grid in Formula E and, as a result, scored three extra points. In the race, with temperatures of nearly 30 degrees centigrade in the shade, things initially did not go as expected. Di Grassi was struggling with heavy oversteer and dropped to position five. Following the car change halfway through the race, the Brazilian was able to attack again and to claim third place on the podium.
Audi factory driver Loïc Duval in the team of Dragon Racing finished in position six. Daniel Abt, following contact with the wall in qualifying, had to settle for grid position 16. With a strong race and a good strategy of the team the young German went on to battle his way forward to position seven, securing important points for the teams’ classification as a result.
Formula E will continue in Mexico City on April 1.
Stand a chance to win this book
Enrich your life with #VorsprungdurchTechnik and tag a friend in the comments from @audibrunei post (based on the video below) for a chance to win The Book of Challenges! It’s 45 pages of Audi innovation that packs in even more than what you see in this video. 7 winners will be randomly selected by lucky draw when the giveaway ends next Thursday (23rd February 2017). #quattroThursdays
Tag and comment on the IG post and stand a chance to win a 45 page book of Audi innovation
Rupert Stadler, Chairman of the Board of Management of AUDI AG: “The double victory in the ‘Best Cars 2017’ gives us momentum for the new year. This success shows that the enthusiasm for our cars continues to hold true. This gives us confidence on our way to the future.” Dietmar Voggenreiter, Board Member for Sales and Marketing at AUDI AG, added: “The A1 and A3 offer all of the virtues of an Audi in a compact format. With this recipe for success, both models consistently drive home strong sales figures. And we expect the demand for premium mobility in the city to continue to grow.”
The “auto motor und sport” award ceremony was held for the 41st time this year. Readers of the renowned trade journal selected their favorites from 378 models in eleven categories. The publication selected an overall winner and a top import in each category. In the “Small Car” category, 20.7 percent of the readers selected the Audi A1, and 17.1 percent chose the Audi A3 as the top of the “Compact Car” class. In addition, the Audi Q7 took second place in the “Large SUV/Offroad Vehicle” category with 10.4 percent of the vote. Third place finishes went to the Audi A4 in the “Midsize” category, to the Audi A6 in the “Upper Midsize” class, to the Audi R8 Spyder in the “Convertibles” class and to the Audi Q2 in the “Compact SUV/Offroad Vehicle” category.
For more information on our award winning Audi models, please call our Kiarong Showroom at 244 2333. Follow us on our social media accounts https://www.facebook.com/AudiBrunei/ and https://www.instagram.com/audibrunei/ to get the latest scoop on Audi.